Generative AI News - Marketing Tech News

Google expands AI Search, shopping, and content verification tools

Muhammad Zulhusni — Wed, 20 May 2026 09:00:00 +0000

Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud. They include changes to product discovery, checkout, task management, and media verification. Google updates AI Mode in […]

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Yahoo uses Scout AI campaign to focus on trust in AI search

Muhammad Zulhusni — Thu, 07 May 2026 09:00:00 +0000

Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI search tools compete for user attention. Scout was launched in beta in January and is one of Yahoo’s main product priorities this year, according to Chief Marketing Officer Josh Line. The company is using the […]

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Agentic AI in marketing workflows gains traction among companies

Muhammad Zulhusni — Thu, 23 Apr 2026 09:00:00 +0000

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to discover and purchase products, while expectations for personalisation and response times continue to tighten. Generative AI tools are already being used for tasks like copywriting and image creation. […]

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The world’s largest ad holding company just bet its AI future on one vendor

Dashveenjit Kaur — Thu, 16 Apr 2026 11:00:00 +0000

Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform. The deal brings together Microsoft’s Azure cloud, Copilot tooling, and AI agent infrastructure with Publicis’ Epsilon identity data layer […]

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AI shifts from feature to brand story at Samsung

Muhammad Zulhusni — Fri, 27 Mar 2026 10:00:00 +0000

AI is beginning to shape how brands promote themselves, not just how they build products. At Samsung Electronics, that transition is becoming more visible in the marketing strategy. Recent comments from Samsung’s US marketing leadership suggest the company is treating AI as part of its brand identity. Instead of limiting AI to product features or […]

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Coca-Cola expands AI use in marketing and product development

Muhammad Zulhusni — Fri, 06 Mar 2026 10:00:00 +0000

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital systems and AI are becoming central to how the company creates demand, develops products, and runs marketing campaigns across markets. The change comes after several years when […]

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Nestlé’s AI push brings new marketing tools into daily workflows

Muhammad Zulhusni — Thu, 26 Feb 2026 10:00:00 +0000

Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence. Over the past year, Nestlé has taken steps to prepare its global teams to use AI in routine, revenue-related tasks and creative production. […]

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Walmart expands Scintilla In-Store to link store data and marketing

Muhammad Zulhusni — Tue, 24 Feb 2026 10:00:00 +0000

Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that may shape both operational choices and marketing decisions. Scintilla In-Store sits in Walmart’s broader Scintilla […]

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AI search is changing brand visibility — EZY.ai shows how

Muhammad Zulhusni — Thu, 12 Feb 2026 10:00:00 +0000

A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions instead of browsing search results. They get summaries, comparisons, and brand mentions in a single response, often without clicking through to a website. […]

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Reddit and AI search are reshaping how brands get found

Muhammad Zulhusni — Tue, 10 Feb 2026 10:00:00 +0000

Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider – show how niche platforms and search behaviour shaped by artificial intelligence are becoming more central to some brand […]

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