Predictive Analytics News - Marketing Tech News https://www.marketingtechnews.net/categories/ai-intelligent-marketing/predictive-analytics/ Digital Marketing News: customer experience, social, mobile marketing Mon, 11 May 2026 08:22:24 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Predictive Analytics News - Marketing Tech News https://www.marketingtechnews.net/categories/ai-intelligent-marketing/predictive-analytics/ 32 32 Target’s AI Trend Brain speeds up apparel trend forecasting https://www.marketingtechnews.net/news/target-ai-trend-brain-apparel-forecasting/ Mon, 11 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118076 Target is testing its AI Trend Brain tool to help apparel teams identify fashion trends and adjust product decisions more quickly. The tool was introduced earlier this spring and is being rolled out to designers working on Target’s own brands, including Wild Fable and Universal Thread. It uses inputs like social media content, runway images, […]

The post Target’s AI Trend Brain speeds up apparel trend forecasting appeared first on Marketing Tech News.

]]> The world’s largest ad holding company just bet its AI future on one vendor https://www.marketingtechnews.net/news/agentic-marketing-publicis-microsoft-partnership/ Thu, 16 Apr 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=117998 Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform. The deal brings together Microsoft’s Azure cloud, Copilot tooling, and AI agent infrastructure with Publicis’ Epsilon identity data layer […]

The post The world’s largest ad holding company just bet its AI future on one vendor appeared first on Marketing Tech News.

]]> Target uses AI to predict retail trends and speed up product decisions https://www.marketingtechnews.net/news/target-uses-ai-to-predict-retail-trends-and-speed-product-decisions/ Tue, 10 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117812 Retailers always try to read demand earlier and make shopping feel less fragmented in stores and apps. In the competitive retail sector, Target is now tying more of that work to AI as it tries to return to sales growth and sharpen how it plans products and runs its business. The company said recently that […]

The post Target uses AI to predict retail trends and speed up product decisions appeared first on Marketing Tech News.

]]> AI search is changing brand visibility — EZY.ai shows how https://www.marketingtechnews.net/news/ai-search-is-changing-brand-visibility-ezy-ai-shows-how/ Thu, 12 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115430 A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions instead of browsing search results. They get summaries, comparisons, and brand mentions in a single response, often without clicking through to a website. […]

The post AI search is changing brand visibility — EZY.ai shows how appeared first on Marketing Tech News.

]]> What enterprises can learn from NTT’s approach to customer insight https://www.marketingtechnews.net/news/what-enterprises-can-learn-from-ntt-customer-insight-approach/ Thu, 13 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115120 Enterprises are facing more pressure to gain clear customer insight as people move between apps, websites, and stores. Old-style segmentation doesn’t help much anymore. For CIOs and CMOs trying to tailor services at scale, using models that read intent from behaviour is becoming a practical way forward. NTT and NTT DOCOMO recently developed a Large […]

The post What enterprises can learn from NTT’s approach to customer insight appeared first on Marketing Tech News.

]]> 10 MarTech partnerships that are changing the marketing landscape https://www.marketingtechnews.net/news/10-martech-partnerships-that-are-changing-the-marketing-landscape/ Wed, 26 Mar 2025 10:19:53 +0000 https://www.marketingtechnews.net/?p=110999 The marketing technology (MarTech) ecosystem is evolving at an unprecedented pace, with strategic partnerships playing a crucial role in shaping the future of digital marketing. As brands strive to enhance customer experiences, improve personalisation and streamline automation, collaborations between leading MarTech companies are proving to be game-changers. These alliances are unlocking new capabilities, integrating powerful […]

The post 10 MarTech partnerships that are changing the marketing landscape appeared first on Marketing Tech News.

]]> The rise of AI in marketing automation: How technology is redefining engagement https://www.marketingtechnews.net/news/the-rise-of-ai-in-marketing-automation-how-technology-is-redefining-engagement/ Thu, 13 Mar 2025 16:48:01 +0000 https://www.marketingtechnews.net/?p=110963 With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial Intelligence (AI). This has been an absolute game-changer for marketing automation, revolutionising the way brands communicate with audiences. It’s no longer science fiction. From chatbots and predictive […]

The post The rise of AI in marketing automation: How technology is redefining engagement appeared first on Marketing Tech News.

]]> UK app development costs in a £28.3bn industry https://www.marketingtechnews.net/news/uk-app-development-costs-in-a-28-3bn-industry/ Wed, 12 Feb 2025 16:01:17 +0000 https://www.marketingtechnews.net/?p=110724 The app development industry in the UK is flourishing. In 2025, it is projected to reach a market size of £28.3 billion, reflecting the increasing demand for mobile applications and web apps. Whether for start-ups looking to launch the next big innovation or established businesses aiming to enhance customer engagement, app development has become a […]

The post UK app development costs in a £28.3bn industry appeared first on Marketing Tech News.

]]> Chanuttita Chitmanasak, Michelin: Optimising data, AI and omnichannel for seamless customer experience https://www.marketingtechnews.net/news/optimising-data-ai-and-omnichannel-for-seamless-customer-experience/ Fri, 07 Feb 2025 12:19:35 +0000 https://www.marketingtechnews.net/?p=110698 Chanuttita Chitmanasak, regional CRM & marketing automation lead – East Asia & Australia at Michelin, shares insights into how businesses can optimise their CRM strategies, navigate omnichannel challenges and integrate AI for enhanced customer engagement. The role of data in refining CRM strategies According to Chitmanasak, data is the foundation of any successful CRM strategy. […]

The post Chanuttita Chitmanasak, Michelin: Optimising data, AI and omnichannel for seamless customer experience appeared first on Marketing Tech News.

]]> The impact of clean customer data on customer experience: A CDP perspective https://www.marketingtechnews.net/news/the-impact-of-clean-customer-data-on-customer-experience-a-cdp-perspective/ Fri, 31 Jan 2025 14:59:39 +0000 https://www.marketingtechnews.net/?p=110624 In the age of data-driven marketing, poor customer data isn’t just an inconvenience – it’s a liability. Customers expect brands to anticipate their requirements and respond instantly, making clean, unified data essential for delivering the “next best experience” that resonates with individual emotions and preferences. To understand the customers you serve, consider investing in a […]

The post The impact of clean customer data on customer experience: A CDP perspective appeared first on Marketing Tech News.

]]>