AI-Powered Campaigns News - Marketing Tech News https://www.marketingtechnews.net/categories/ai-intelligent-marketing/ai-powered-campaigns/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 May 2026 08:52:21 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png AI-Powered Campaigns News - Marketing Tech News https://www.marketingtechnews.net/categories/ai-intelligent-marketing/ai-powered-campaigns/ 32 32 OpenAI makes ChatGPT ads easier for ecommerce brands https://www.marketingtechnews.net/news/openai-chatgpt-ads-ecommerce-product-feeds/ Thu, 14 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118086 OpenAI is adding product feed-based ads tools for ecommerce companies running campaigns in ChatGPT. The update allows retailers to generate ads from existing product catalogues instead of creating campaigns for each item manually. The ads will continue to appear below ChatGPT responses and will be labelled as sponsored. According to Digiday, the change applies to […]

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]]> AI drives more rational decision-making, new research shows https://www.marketingtechnews.net/news/ai-decision-making-drives-rationale-survey/ Thu, 07 May 2026 09:31:35 +0000 https://www.marketingtechnews.net/?p=118072 A study by UCD Michael Smurfit Graduate Business School has discovered people tend to see AI as more rational than human decision-making, which, according to respondents, is most influenced by emotion. What makes humans human may just be our downfall. Led by behavioural scientists, Dr Suhas Vijayakumar, Dr Yuna Yang, and Dr David DeFranza, an […]

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]]> Yahoo uses Scout AI campaign to focus on trust in AI search https://www.marketingtechnews.net/news/yahoo-scout-ai-campaign-trust-ai-search/ Thu, 07 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118068 Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI search tools compete for user attention. Scout was launched in beta in January and is one of Yahoo’s main product priorities this year, according to Chief Marketing Officer Josh Line. The company is using the […]

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]]> Reddit AI ad tools support community-led performance marketing https://www.marketingtechnews.net/news/reddit-ai-ad-tools-community-targeting/ Mon, 04 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118065 Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]

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]]> Microsoft prepares AI Max for Search pilot across Bing and Copilot https://www.marketingtechnews.net/news/microsoft-ai-max-for-search-bing-copilot/ Tue, 28 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118030 Microsoft Advertising is preparing an open pilot of AI Max for search campaigns in May, as the company adds more advertising and commerce tools in Bing, Copilot Search, and Copilot Answers. AI Max uses artificial intelligence to support expanded query matching and URL routing for search campaigns. Microsoft said the tool is designed to help […]

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]]> DMWF Spotlight: The Full-Funnel Performance Marketing Strategy Every Brand Needs in 2026 https://www.marketingtechnews.net/news/dmwf-spotlight-the-full-funnel-performance-marketing-strategy-every-brand-needs-in-2026/ Wed, 15 Apr 2026 14:42:09 +0000 https://www.marketingtechnews.net/?p=117989 In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their budgets. This potential comes from the collective efforts across teams, where branding builds strong awareness on one side, performance drives measurable outcomes through ROAS on the other, and in between lies the chance to create a […]

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]]> DMWF Spotlight: Did you know that 88% of marketers now use AI https://www.marketingtechnews.net/news/dmwf-spotlight-did-you-know-that-88-of-marketers-now-use-ai/ Fri, 10 Apr 2026 10:53:52 +0000 https://www.marketingtechnews.net/?p=117968 Did you know that 88% of marketers now use AI daily in their roles? That probably doesn’t come as a shock. Chances are you have ChatGPT, Claude, or something similar open in another tab right now. And for the last couple of years, we’ve all been riding an emotional rollercoaster with it: “AI makes things […]

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]]> DMWF Spotlight: The new rules of B2B: Gen Z, AI, and the rise of social-first marketing https://www.marketingtechnews.net/news/the-new-rules-of-b2b-gen-z-ai-and-the-rise-of-social-first-marketing/ Mon, 16 Mar 2026 15:01:57 +0000 https://www.marketingtechnews.net/?p=117833 B2B marketing is being reshaped by two defining forces:  the rise of Gen Z buyers and the acceleration of AI. Together, these forces are redefining how trust is built, how influence is earned, how buying groups are forming opinions, and how revenue is influenced long before sales engagement begins. The old playbook built on gated […]

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]]> Webflow and Google Ads narrow the gap between ads and site results https://www.marketingtechnews.net/news/webflow-and-google-ads-close-the-gap-between-ads-and-site-results/ Thu, 29 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115388 Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is […]

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]]> Agentic AI as marketing infrastructure https://www.marketingtechnews.net/news/agentic-ai-at-work-in-enterprise-marketing-functions/ Tue, 06 Jan 2026 14:01:15 +0000 https://www.marketingtechnews.net/?p=115340 Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing agentic AI not as a tactical optimisation tool, but as infrastructure designed to run complex advertising systems continuously and at scale. For marketing leaders responsible for […]

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