Machine Learning for Targeting News - Marketing Tech News https://www.marketingtechnews.net/categories/ai-intelligent-marketing/machine-learning-for-targeting/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 May 2026 10:56:33 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Machine Learning for Targeting News - Marketing Tech News https://www.marketingtechnews.net/categories/ai-intelligent-marketing/machine-learning-for-targeting/ 32 32 Ex-Google and Databricks engineers launch martech platform https://www.marketingtechnews.net/news/ex-google-and-databricks-engineers-launch-new-martech-platform/ Mon, 18 May 2026 10:50:12 +0000 https://www.marketingtechnews.net/?p=118106 A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed for mid-market. The platform has received $4.5 million in seed funding led by Kindred Ventures (that, despite the name, are not also a band), with support […]

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]]> Reddit AI ad tools support community-led performance marketing https://www.marketingtechnews.net/news/reddit-ai-ad-tools-community-targeting/ Mon, 04 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118065 Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]

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]]> Search moves beyond keywords as AI reshapes ad targeting https://www.marketingtechnews.net/news/search-moves-beyond-keywords-as-ai-reshapes-ad-targeting/ Mon, 06 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117933 AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent media session on AI, search, and advertising, Dan Taylor, Vice President, Global Ads, Google, said these changes are already visible in how […]

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]]> Why AI agents are moving into enterprise marketing operations https://www.marketingtechnews.net/news/why-ai-agents-are-moving-into-enterprise-marketing-operations/ Wed, 17 Dec 2025 11:00:00 +0000 https://www.marketingtechnews.net/?p=115323 AI agents are starting to reshape how enterprise marketing teams operate, shifting the technology away from creative support tools and toward operational infrastructure. Across large organisations, marketing leaders are under pressure to manage complexity, control costs, and shorten production cycles as campaigns run continuously in more channels. A recent funding round for adtech startup Fluency […]

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]]> Provus AI – an agentic AI for services quoting https://www.marketingtechnews.net/news/provus-ai-an-agentic-ai-for-services-quoting/ Thu, 30 Oct 2025 15:44:21 +0000 https://www.marketingtechnews.net/?p=115065 Provus Inc, an AI-powered services estimation, pricing, and quoting solutions provider, has revealed its first-of-a-kind agentic AI platform, Provus AI, designed specifically for services quoting. The platform has been purpose-built to automate, optimise, and accelerate the revenue lifecycle for services-based engagements, providing services organisations with the means to improve win rates, safeguard margins, and increase […]

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]]> Is your brand prepared for its next digital wildfire? https://www.marketingtechnews.net/news/is-your-brand-prepared-for-its-next-digital-wildfire/ Fri, 24 Oct 2025 09:10:51 +0000 https://www.marketingtechnews.net/?p=115034 Every brand today faces the same invisible risk: losing control of its story to fake voices online. Across industries, bots, trolls, and AI-generated content are igniting digital wildfires: fast-moving false narratives that distort perception, mislead consumers, and damage brand trust before communications teams can react. Cyabra’s recent analyses show just how easily this happens. For […]

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]]> What the TikTok sale means for US digital engagement https://www.marketingtechnews.net/news/what-the-tiktok-sale-means-for-us-digital-engagement/ Wed, 22 Oct 2025 11:33:17 +0000 https://www.marketingtechnews.net/?p=115020 It looks as if ByteDance is finally divesting its US TikTok operations under political pressure. A $14 billion deal led by Oracle and investors raises a bigger question than ownership: Who will control the algorithmic intelligence that powers the platform’s unique engagement engine? In some respects, the headline event is a technology story. Yet for […]

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]]> Advertisers in APAC are moving beyond Google and Meta https://www.marketingtechnews.net/news/advertisers-in-apac-are-moving-beyond-google-and-meta/ Mon, 06 Oct 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114971 Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that dominance is starting to face new pressures as mobile users spend more time in independent apps. Across Asia-Pacific (APAC), this shift is prompting many advertisers to rethink their dependence on the two tech giants. New research from Moloco, developed […]

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]]> Meta AI chat contents to be used to better target ads https://www.marketingtechnews.net/news/meta-ai-chat-contents-to-be-used-to-better-target-ads/ Thu, 02 Oct 2025 12:05:02 +0000 https://www.marketingtechnews.net/?p=114959 Meta is to update its privacy policies so that the company can use interactions with Meta AI to inform the choice of ad placements in Facebook and Instagram feeds. Updates will be presented to users in December as revised terms and conditions that users have to accept to use Meta platforms. Conversations between end-users and […]

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]]> Can retailers compete with Amazon in the ad business? https://www.marketingtechnews.net/news/can-retailers-compete-with-amazon-in-the-ad-business/ Thu, 31 Jul 2025 09:12:06 +0000 https://www.marketingtechnews.net/?p=111400 According to a report by TechRadar, Retail Media Networks (RMNs) have become one of the fastest-growing channels in digital advertising. RMNs are ad platforms owned by retailers, and they play a role in how brands connect with shoppers during their buying journeys. RMNs offer an alternative to traditional media. While TV and mainstream digital platforms […]

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