Workflow Automation News - Marketing Tech News

OpenAI makes ChatGPT ads easier for ecommerce brands

Muhammad Zulhusni — Thu, 14 May 2026 09:00:00 +0000

OpenAI is adding product feed-based ads tools for ecommerce companies running campaigns in ChatGPT. The update allows retailers to generate ads from existing product catalogues instead of creating campaigns for each item manually. The ads will continue to appear below ChatGPT responses and will be labelled as sponsored. According to Digiday, the change applies to […]

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Agentic AI in marketing workflows gains traction among companies

Muhammad Zulhusni — Thu, 23 Apr 2026 09:00:00 +0000

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to discover and purchase products, while expectations for personalisation and response times continue to tighten. Generative AI tools are already being used for tasks like copywriting and image creation. […]

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The world’s largest ad holding company just bet its AI future on one vendor

Dashveenjit Kaur — Thu, 16 Apr 2026 11:00:00 +0000

Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform. The deal brings together Microsoft’s Azure cloud, Copilot tooling, and AI agent infrastructure with Publicis’ Epsilon identity data layer […]

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How Malaysia Airlines is using AI to speed up campaign production

Muhammad Zulhusni — Mon, 13 Apr 2026 13:00:00 +0000

Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work required to adapt creative assets often slows everything down. Each variation – whether for language, culture, or platform – adds time and cost. Brands are starting […]

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Search moves beyond keywords as AI reshapes ad targeting

Muhammad Zulhusni — Mon, 06 Apr 2026 09:00:00 +0000

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent media session on AI, search, and advertising, Dan Taylor, Vice President, Global Ads, Google, said these changes are already visible in how […]

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LINE’s AI agents point to messaging apps becoming sales channels

Muhammad Zulhusni — Fri, 13 Mar 2026 10:00:00 +0000

Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer support and sales within these platforms. That structure has made them an important channel for businesses that want to interact with […]

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Nestlé’s AI push brings new marketing tools into daily workflows

Muhammad Zulhusni — Thu, 26 Feb 2026 10:00:00 +0000

Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence. Over the past year, Nestlé has taken steps to prepare its global teams to use AI in routine, revenue-related tasks and creative production. […]

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Unilever partners with Google Cloud to expand AI use in marketing and commerce

Muhammad Zulhusni — Fri, 20 Feb 2026 10:00:00 +0000

Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what […]

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Visa expands into small business tools beyond payments

Muhammad Zulhusni — Fri, 06 Feb 2026 10:00:00 +0000

Payment providers are positioning themselves closer to how businesses manage daily operations. Financing access, customer insight, and workflow visibility are built into payment ecosystems, reflecting a broader push toward integrated merchant support. Visa’s new platform is part of the change, bringing funding options, spending data, and operational tools in a shared environment designed for small […]

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Webflow and Google Ads narrow the gap between ads and site results

Muhammad Zulhusni — Thu, 29 Jan 2026 11:00:00 +0000

Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is […]

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