Data & Measurement News - Marketing Tech News

Target’s AI Trend Brain speeds up apparel trend forecasting

Muhammad Zulhusni — Mon, 11 May 2026 09:00:00 +0000

Target is testing its AI Trend Brain tool to help apparel teams identify fashion trends and adjust product decisions more quickly. The tool was introduced earlier this spring and is being rolled out to designers working on Target’s own brands, including Wild Fable and Universal Thread. It uses inputs like social media content, runway images, […]

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Agentic AI in marketing workflows gains traction among companies

Muhammad Zulhusni — Thu, 23 Apr 2026 09:00:00 +0000

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to discover and purchase products, while expectations for personalisation and response times continue to tighten. Generative AI tools are already being used for tasks like copywriting and image creation. […]

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The world’s largest ad holding company just bet its AI future on one vendor

Dashveenjit Kaur — Thu, 16 Apr 2026 11:00:00 +0000

Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform. The deal brings together Microsoft’s Azure cloud, Copilot tooling, and AI agent infrastructure with Publicis’ Epsilon identity data layer […]

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Tesco partners with Adobe on AI marketing using Clubcard data

Muhammad Zulhusni — Thu, 16 Apr 2026 09:00:00 +0000

Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will combine Adobe’s AI technologies with data from Tesco’s Clubcard loyalty programme, which covers more than 24 million households in the United Kingdom. The scheme […]

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Grab uses AI to change how brands are discovered in its app

Muhammad Zulhusni — Thu, 09 Apr 2026 09:00:00 +0000

Methods used for search and online discovery in Southeast Asia are changing from traditional channels, with platforms like the Grab app playing a growing role. Rather than users typing queries into search engines or scrolling through social media, many are beginning to rely on in-app recommendations to steer their eating habits, where they go, and […]

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McDonald’s collectables bring customers back

Muhammad Zulhusni — Tue, 31 Mar 2026 09:00:00 +0000

A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

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Container security now central to government martech stacks

Marketing Tech News — Mon, 30 Mar 2026 11:25:54 +0000

As digital services expand in the public sector, container security for government infrastructure, including approaches supported by Minimus, is becoming harder to separate from the systems that support communication, content and citizen engagement. What used to sit quietly in the background, things like hosting environments and deployment pipelines, is now part of the conversation. Government […]

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DMWF Spotlight: How to make your digital marketing work harder and supercharge results

DMWF — Fri, 27 Mar 2026 14:16:14 +0000

Digital marketers are under constant pressure to do more with their budgets. But what if the answer isn’t more digital spend – but instead it’s about making your existing investment work harder? At JCDecaux’s sessions at DMWF, we’ll share new insight including, ‘The Point of Search’ and unveil an important new study ‘The Point of […]

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Coca-Cola expands AI use in marketing and product development

Muhammad Zulhusni — Fri, 06 Mar 2026 10:00:00 +0000

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital systems and AI are becoming central to how the company creates demand, develops products, and runs marketing campaigns across markets. The change comes after several years when […]

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Nestlé’s AI push brings new marketing tools into daily workflows

Muhammad Zulhusni — Thu, 26 Feb 2026 10:00:00 +0000

Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence. Over the past year, Nestlé has taken steps to prepare its global teams to use AI in routine, revenue-related tasks and creative production. […]

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