First- & Zero-Party Data News - Marketing Tech News https://www.marketingtechnews.net/categories/data-measurement/first-zero-party-data/ Digital Marketing News: customer experience, social, mobile marketing Thu, 16 Apr 2026 08:31:29 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png First- & Zero-Party Data News - Marketing Tech News https://www.marketingtechnews.net/categories/data-measurement/first-zero-party-data/ 32 32 Tesco partners with Adobe on AI marketing using Clubcard data https://www.marketingtechnews.net/news/tesco-partners-with-adobe-on-ai-driven-marketing-using-clubcard-data/ Thu, 16 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117993 Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will combine Adobe’s AI technologies with data from Tesco’s Clubcard loyalty programme, which covers more than 24 million households in the United Kingdom. The scheme […]

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]]> McDonald’s collectables bring customers back https://www.marketingtechnews.net/news/mcdonalds-uses-collectables-to-bring-customers-back-more-often/ Tue, 31 Mar 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117911 A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

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]]> Walmart expands Scintilla In-Store to link store data and marketing https://www.marketingtechnews.net/news/walmart-expands-scintilla-in-store-to-link-store-data-and-marketing/ Tue, 24 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117724 Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that may shape both operational choices and marketing decisions. Scintilla In-Store sits in Walmart’s broader Scintilla […]

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]]> 5 marketing growth tips for small to mid-market brands  https://www.marketingtechnews.net/news/5-marketing-growth-tips-for-small-to-mid-market-brands/ Mon, 10 Feb 2025 06:14:00 +0000 https://www.marketingtechnews.net/?p=110691 To smaller businesses, big brands can feel like they have existed since the dawn of time.  They often have deep banks of knowledge–and deep pockets to match. But life as a marketer at a small or mid-market business (SMB) is a different story. There is a lot to learn from brand behemoths. But these businesses […]

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]]> Advertising will not crumble as new tools are in the mix https://www.marketingtechnews.net/news/advertising-will-not-crumble-as-new-tools-are-in-the-mix/ Fri, 16 Feb 2024 09:08:19 +0000 https://www.marketingtechnews.net/?p=109415 As Google’s deprecation of third-party cookies becomes a reality in 2024, UK businesses are taking action.  A new survey conducted by Capterra, a software and services marketplace, has found that despite 61% of marketers expressing concerns about how the cookie discontinuation may impact their company, nearly half (49%) of all the respondents said their company […]

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]]> 8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection https://www.marketingtechnews.net/news/8-in-10-americans-concerned-about-online-data-privacy-but-48-trust-zero-party-data-collection/ Wed, 07 Feb 2024 08:39:42 +0000 https://www.marketingtechnews.net/?p=109398 With third-party cookie-less marketing nearly here, a new research report released today finds an overwhelming majority of Americans distrust brands when it comes to their data privacy. Attest, a leading consumer research platform finds that 84% of Americans are concerned about data privacy when interacting with brands online (including 41% who are “very concerned”).  This concern […]

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]]> 63% of marketers lack a clear plan for cookieless personalisation https://www.marketingtechnews.net/news/63-of-marketers-lack-a-clear-plan-for-cookieless-personalisation/ Wed, 20 Dec 2023 09:59:00 +0000 https://www.marketingtechnews.net/?p=109331 Despite Google’s announcement that it will begin phasing out support for third-party cookies in Chrome at the beginning of 2024, 63% of marketers still have no clear strategy for cookieless personalisation. That’s according to a survey from Optimizely that highlights the urgent need for marketers to reassess their personalisation strategies for 2024. The research, which surveyed 100 […]

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]]> Qudo democratises data-powered marketing with ‘freemium’ research platform  https://www.marketingtechnews.net/news/qudo-democratises-data-powered-marketing-with-freemium-research-platform/ Mon, 27 Mar 2023 07:13:55 +0000 https://www.marketingtechnews.net/?p=108766 New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software-as-a-Service (SaaS) platform. Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process.  Its launch signals an important step in the democratisation of data-powered […]

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]]> 87% of marketers say their work provides greater value now than a year ago https://www.marketingtechnews.net/news/87-of-marketers-say-their-work-provides-greater-value-now-than-a-year-ago/ Mon, 07 Nov 2022 13:00:41 +0000 https://www.marketingtechnews.net/?p=108504 Salesforce has released the eighth edition of the State of Marketing report. Drawing from a survey of 6,000 marketers across 35 countries and an analysis of trillions of outbound marketing messages sent using the Salesforce platform, the report explores how marketers are: Key insights include: Marketers Stay Optimistic Amid Macroeconomic and Labor HeadwindsMacroeconomic uncertainties may have teams […]

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]]> How retail marketers can empower back-to-school campaigns in a cookieless future https://www.marketingtechnews.net/news/how-retail-marketers-can-empower-back-to-school-campaigns-in-a-cookieless-future/ Thu, 18 Aug 2022 07:16:31 +0000 https://www.marketingtechnews.net/?p=108326 Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”. Google and other […]

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