Marketing Tech News https://www.marketingtechnews.net/ Digital Marketing News: customer experience, social, mobile marketing Wed, 20 May 2026 02:29:30 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Marketing Tech News https://www.marketingtechnews.net/ 32 32 Google expands AI Search, shopping, and content verification tools https://www.marketingtechnews.net/news/google-ai-search-shopping-content-verification/ Wed, 20 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118116 Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud. They include changes to product discovery, checkout, task management, and media verification. Google updates AI Mode in […]

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]]> Ex-Google and Databricks engineers launch martech platform https://www.marketingtechnews.net/news/ex-google-and-databricks-engineers-launch-new-martech-platform/ Mon, 18 May 2026 10:50:12 +0000 https://www.marketingtechnews.net/?p=118106 A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed for mid-market. The platform has received $4.5 million in seed funding led by Kindred Ventures (that, despite the name, are not also a band), with support […]

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]]> LinkedIn plans paid-for events to court the creator economy https://www.marketingtechnews.net/news/linkedin-plans-paid-for-events-to-court-the-creator-economy/ Thu, 14 May 2026 14:08:00 +0000 https://www.marketingtechnews.net/?p=118110 LinkedIn is preparing to move into events focused around content, as it tries to claim a larger share of the creator economy. According to company documents seen by Business Insider, the company has plans to launch events featuring creators in the second half of 2026, with a longer-term ambition to host as many as 4,000 […]

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]]> Gen AI sponsored Snaps offer financial education to Gen Z https://www.marketingtechnews.net/news/gen-ai-sponsored-snaps-offer-financial-education-to-gen-z/ Thu, 14 May 2026 10:43:55 +0000 https://www.marketingtechnews.net/?p=118089 Data and technology company, Experian, is set to expand access to its financial education and consumer-first AI strategy to younger consumers by integrating into Snapchat’s AI sponsored Snaps ads. The company hopes its AI-powered credit and personal finance information will help Snapchat users understand the complexities of finances through conversations with an LLM. Rather than […]

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]]> OpenAI makes ChatGPT ads easier for ecommerce brands https://www.marketingtechnews.net/news/openai-chatgpt-ads-ecommerce-product-feeds/ Thu, 14 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118086 OpenAI is adding product feed-based ads tools for ecommerce companies running campaigns in ChatGPT. The update allows retailers to generate ads from existing product catalogues instead of creating campaigns for each item manually. The ads will continue to appear below ChatGPT responses and will be labelled as sponsored. According to Digiday, the change applies to […]

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]]> Banuba advances AI try-on platform as retail goes digital https://www.marketingtechnews.net/news/retailers-and-opticians-using-ai-on-the-increase/ Tue, 12 May 2026 08:26:14 +0000 https://www.marketingtechnews.net/?p=118082 Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” letting retail customers “test cosmetics, and accessories with their electronic devices.” The company announced it’s updated its virtual AI try-on platform, introducing new features including contact […]

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]]> Target’s AI Trend Brain speeds up apparel trend forecasting https://www.marketingtechnews.net/news/target-ai-trend-brain-apparel-forecasting/ Mon, 11 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118076 Target is testing its AI Trend Brain tool to help apparel teams identify fashion trends and adjust product decisions more quickly. The tool was introduced earlier this spring and is being rolled out to designers working on Target’s own brands, including Wild Fable and Universal Thread. It uses inputs like social media content, runway images, […]

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]]> AI drives more rational decision-making, new research shows https://www.marketingtechnews.net/news/ai-decision-making-drives-rationale-survey/ Thu, 07 May 2026 09:31:35 +0000 https://www.marketingtechnews.net/?p=118072 A study by UCD Michael Smurfit Graduate Business School has discovered people tend to see AI as more rational than human decision-making, which, according to respondents, is most influenced by emotion. What makes humans human may just be our downfall. Led by behavioural scientists, Dr Suhas Vijayakumar, Dr Yuna Yang, and Dr David DeFranza, an […]

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]]> Yahoo uses Scout AI campaign to focus on trust in AI search https://www.marketingtechnews.net/news/yahoo-scout-ai-campaign-trust-ai-search/ Thu, 07 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118068 Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI search tools compete for user attention. Scout was launched in beta in January and is one of Yahoo’s main product priorities this year, according to Chief Marketing Officer Josh Line. The company is using the […]

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]]> Reddit AI ad tools support community-led performance marketing https://www.marketingtechnews.net/news/reddit-ai-ad-tools-community-targeting/ Mon, 04 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118065 Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]

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