Customer Data Platforms News - Marketing Tech News https://www.marketingtechnews.net/categories/data-measurement/customer-data-platforms/ Digital Marketing News: customer experience, social, mobile marketing Thu, 16 Apr 2026 08:49:08 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Customer Data Platforms News - Marketing Tech News https://www.marketingtechnews.net/categories/data-measurement/customer-data-platforms/ 32 32 The world’s largest ad holding company just bet its AI future on one vendor https://www.marketingtechnews.net/news/agentic-marketing-publicis-microsoft-partnership/ Thu, 16 Apr 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=117998 Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform. The deal brings together Microsoft’s Azure cloud, Copilot tooling, and AI agent infrastructure with Publicis’ Epsilon identity data layer […]

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]]> Tesco partners with Adobe on AI marketing using Clubcard data https://www.marketingtechnews.net/news/tesco-partners-with-adobe-on-ai-driven-marketing-using-clubcard-data/ Thu, 16 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117993 Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will combine Adobe’s AI technologies with data from Tesco’s Clubcard loyalty programme, which covers more than 24 million households in the United Kingdom. The scheme […]

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]]> Unilever partners with Google Cloud to expand AI use in marketing and commerce https://www.marketingtechnews.net/news/unilever-expands-google-cloud-ai-use-in-marketing-and-commerce/ Fri, 20 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115440 Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what […]

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]]> Visa expands into small business tools beyond payments https://www.marketingtechnews.net/news/visa-expands-into-small-business-tools-beyond-payments/ Fri, 06 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115407 Payment providers are positioning themselves closer to how businesses manage daily operations. Financing access, customer insight, and workflow visibility are built into payment ecosystems, reflecting a broader push toward integrated merchant support. Visa’s new platform is part of the change, bringing funding options, spending data, and operational tools in a shared environment designed for small […]

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]]> What enterprises can learn from NTT’s approach to customer insight https://www.marketingtechnews.net/news/what-enterprises-can-learn-from-ntt-customer-insight-approach/ Thu, 13 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115120 Enterprises are facing more pressure to gain clear customer insight as people move between apps, websites, and stores. Old-style segmentation doesn’t help much anymore. For CIOs and CMOs trying to tailor services at scale, using models that read intent from behaviour is becoming a practical way forward. NTT and NTT DOCOMO recently developed a Large […]

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]]> New DBS–Ant International plans for cross-border payments https://www.marketingtechnews.net/news/new-dbs-ant-international-plans-for-cross-border-payments/ Thu, 13 Nov 2025 06:00:00 +0000 https://www.marketingtechnews.net/?p=115124 Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of these problems, focusing on ways to make payments more connected […]

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]]> Is AI the new marketing snake-oil? https://www.marketingtechnews.net/news/is-ai-the-new-marketing-snake-oil-software-claims/ Mon, 30 Jun 2025 14:02:26 +0000 https://www.marketingtechnews.net/?p=111319 Labelling products with AI is common at present, with many technology industry observers scratching their heads to find a platform, service, or piece of software that doesn’t use AI, machine learning or one of the other, often ill-defined variants like ‘deep’ or ‘cognitive AI’. A possible reason for so many instances of AI being applied […]

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]]> BetterUp and Workday expand partnership for employee coaching https://www.marketingtechnews.net/news/betterup-and-workday-expand-partnership-for-employee-coaching/ Mon, 16 Dec 2024 15:37:14 +0000 https://www.marketingtechnews.net/?p=110494 BetterUp, a technology company in the virtual coaching space, has announced an expanded collaboration with Workday, the ERP platform provider. Erik Darby, Vice President of Business Development at BetterUp, says the extended integration will help “organisations to quickly identify and address their needs by seamlessly assigning coaches to help employees develop and grow both personally […]

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]]> Mapp AI Chat tool simplifies data analysis for marketers https://www.marketingtechnews.net/news/mapp-ai-chat-tool-simplifies-data-analysis-for-marketers/ Mon, 14 Oct 2024 09:59:19 +0000 https://www.marketingtechnews.net/?p=110190 Global martech firm and marketing cloud provider, Mapp, has launched Mapp AI Chat, a tool designed to transform how marketers analyse their data and extract actionable insights to optimise marketing campaigns. As part of the Mapp AI Assistant package, Mapp AI Chat is powered by advanced ChatGPT4o algorithms and enables marketers to ‘talk with their data’ […]

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]]> Box and Slack expand partnership with the launch of Box AI in Slack  https://www.marketingtechnews.net/news/box-and-slack-expand-partnership-with-the-launch-of-box-ai-in-slack/ Mon, 19 Aug 2024 10:35:00 +0000 https://www.marketingtechnews.net/?p=109913 Box, an Intelligent Content Cloud, and AI-powered work operating system, Slack, a Salesforce company, have expanded their partnership that brings secure AI to enterprise content to transform the way organisations work. Available today, joint customers can now access unlimited Box AI queries directly in Slack, allowing users to ask critical questions and uncover timely insights […]

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