Marketing Attribution Models News - Marketing Tech News https://www.marketingtechnews.net/categories/data-measurement/marketing-attribution-models/ Digital Marketing News: customer experience, social, mobile marketing Thu, 16 Apr 2026 08:49:08 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Marketing Attribution Models News - Marketing Tech News https://www.marketingtechnews.net/categories/data-measurement/marketing-attribution-models/ 32 32 The world’s largest ad holding company just bet its AI future on one vendor https://www.marketingtechnews.net/news/agentic-marketing-publicis-microsoft-partnership/ Thu, 16 Apr 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=117998 Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform. The deal brings together Microsoft’s Azure cloud, Copilot tooling, and AI agent infrastructure with Publicis’ Epsilon identity data layer […]

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]]> Why traffic numbers look different in the age of AI search https://www.marketingtechnews.net/news/why-traffic-numbers-look-different-in-the-age-of-ai-search/ Wed, 04 Feb 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115403 For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered search changes how people discover brands. AI-powered search tools, chat assistants, and summaries now answer many questions before a user ever […]

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]]> Gen Z is changing where marketing begins, not just where it ends https://www.marketingtechnews.net/news/gen-z-is-changing-where-marketing-begins-not-just-where-it-ends/ Tue, 20 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115367 For many marketing teams, change does not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that used to drive attention may have started to lose traction. Over time, a pattern became clear: Gen Z responds differently, and familiar marketing assumptions were […]

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]]> Inside Google’s push to blend AI chat and online shopping https://www.marketingtechnews.net/news/inside-googles-push-to-blend-ai-chat-and-online-shopping/ Tue, 13 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115358 Search and shopping are starting to collapse into the same place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation. Google is now applying that AI-driven shopping approach directly to its search and advertising systems. Instead of moving from a query to a product page to a checkout screen, […]

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]]> Retailers turn to generative AI for smoother store operations https://www.marketingtechnews.net/news/retailers-turn-to-generative-ai-for-smoother-store-operations/ Wed, 19 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115158 Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies’ latest Global Shopper Study show how these pressures are pushing retailers to invest more in […]

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]]> Advertisers in APAC are moving beyond Google and Meta https://www.marketingtechnews.net/news/advertisers-in-apac-are-moving-beyond-google-and-meta/ Mon, 06 Oct 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114971 Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that dominance is starting to face new pressures as mobile users spend more time in independent apps. Across Asia-Pacific (APAC), this shift is prompting many advertisers to rethink their dependence on the two tech giants. New research from Moloco, developed […]

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]]> Slack places limits on data use by unofficial helper apps https://www.marketingtechnews.net/news/salesforce-slack-limit-on-api-calls-affecting-third-party-marketing-applications/ Thu, 12 Jun 2025 13:28:52 +0000 https://www.marketingtechnews.net/?p=111242 What seemed like some minor changes to the Terms and Conditions for Slack users may have serious repercussions for marketers Made late last month, the Slack API (application programming interface) changes will prevent third-party applications from bulk accessing or storing chat data from the platform. Commentators cite the company’s wish to restrict the use of […]

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]]> How does your brand’s social media performance really stack up? https://www.marketingtechnews.net/news/how-does-your-brands-social-media-performance-really-stack-up/ Fri, 25 Apr 2025 08:35:59 +0000 https://www.marketingtechnews.net/?p=111100 Dash Social’s 2025 Social Media Benchmark Reports are here. This year’s trends prove that shares are now the metric to watch. We analyzed brands across 13 different industries to give you the clearest insight into what success looks like. And that’s just scratching the surface. Meet Dash Social at Booth #250 at DMWF on 24-25 […]

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]]> AI marketing strategy: How HubSpot’s APAC director is humanising automation https://www.marketingtechnews.net/news/ai-marketing-strategy-how-hubspots-apac-director-is-humanising-automation/ Wed, 26 Feb 2025 04:42:50 +0000 https://www.marketingtechnews.net/?p=110858 AI marketing strategy has transformed from a speculative experiment into a critical business driver, with companies now seeking measurable ROI rather than simply testing capabilities, revealed HubSpot’s senior marketing director APAC, Kat Warboys, at the recent Digital Marketing World Forum (DMWF). In her session ‘From Hype to Reality: AI’s Evolution from Buzzword to Growth Essential’, […]

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]]> Digital product marketing evolution in APAC: A PwC perspective https://www.marketingtechnews.net/news/digital-product-marketing-evolution-in-apac-a-pwc-perspective/ Mon, 17 Feb 2025 08:47:43 +0000 https://www.marketingtechnews.net/?p=110763 As artificial intelligence (AI) continues to reshape the business landscape, 84% of executives in Asia Pacific believe generative AI will help develop new lines of business within the next three years, according to PwC’s 2024 Digital Trust Insights. This overwhelming confidence in AI’s potential marks a pivotal moment in the evolution of digital product marketing […]

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