Data Analytics News - Marketing Tech News

Target’s AI Trend Brain speeds up apparel trend forecasting

Muhammad Zulhusni — Mon, 11 May 2026 09:00:00 +0000

Target is testing its AI Trend Brain tool to help apparel teams identify fashion trends and adjust product decisions more quickly. The tool was introduced earlier this spring and is being rolled out to designers working on Target’s own brands, including Wild Fable and Universal Thread. It uses inputs like social media content, runway images, […]

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Agentic AI in marketing workflows gains traction among companies

Muhammad Zulhusni — Thu, 23 Apr 2026 09:00:00 +0000

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to discover and purchase products, while expectations for personalisation and response times continue to tighten. Generative AI tools are already being used for tasks like copywriting and image creation. […]

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Grab uses AI to change how brands are discovered in its app

Muhammad Zulhusni — Thu, 09 Apr 2026 09:00:00 +0000

Methods used for search and online discovery in Southeast Asia are changing from traditional channels, with platforms like the Grab app playing a growing role. Rather than users typing queries into search engines or scrolling through social media, many are beginning to rely on in-app recommendations to steer their eating habits, where they go, and […]

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Coca-Cola expands AI use in marketing and product development

Muhammad Zulhusni — Fri, 06 Mar 2026 10:00:00 +0000

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital systems and AI are becoming central to how the company creates demand, develops products, and runs marketing campaigns across markets. The change comes after several years when […]

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Nestlé’s AI push brings new marketing tools into daily workflows

Muhammad Zulhusni — Thu, 26 Feb 2026 10:00:00 +0000

Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence. Over the past year, Nestlé has taken steps to prepare its global teams to use AI in routine, revenue-related tasks and creative production. […]

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Walmart expands Scintilla In-Store to link store data and marketing

Muhammad Zulhusni — Tue, 24 Feb 2026 10:00:00 +0000

Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that may shape both operational choices and marketing decisions. Scintilla In-Store sits in Walmart’s broader Scintilla […]

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Unilever partners with Google Cloud to expand AI use in marketing and commerce

Muhammad Zulhusni — Fri, 20 Feb 2026 10:00:00 +0000

Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what […]

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AI search is changing brand visibility — EZY.ai shows how

Muhammad Zulhusni — Thu, 12 Feb 2026 10:00:00 +0000

A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions instead of browsing search results. They get summaries, comparisons, and brand mentions in a single response, often without clicking through to a website. […]

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Visa expands into small business tools beyond payments

Muhammad Zulhusni — Fri, 06 Feb 2026 10:00:00 +0000

Payment providers are positioning themselves closer to how businesses manage daily operations. Financing access, customer insight, and workflow visibility are built into payment ecosystems, reflecting a broader push toward integrated merchant support. Visa’s new platform is part of the change, bringing funding options, spending data, and operational tools in a shared environment designed for small […]

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Why traffic numbers look different in the age of AI search

Muhammad Zulhusni — Wed, 04 Feb 2026 11:00:00 +0000

For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered search changes how people discover brands. AI-powered search tools, chat assistants, and summaries now answer many questions before a user ever […]

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