Privacy & Consent Management News - Marketing Tech News https://www.marketingtechnews.net/categories/data-measurement/privacy-consent-management/ Digital Marketing News: customer experience, social, mobile marketing Mon, 06 Oct 2025 05:08:28 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Privacy & Consent Management News - Marketing Tech News https://www.marketingtechnews.net/categories/data-measurement/privacy-consent-management/ 32 32 Advertisers in APAC are moving beyond Google and Meta https://www.marketingtechnews.net/news/advertisers-in-apac-are-moving-beyond-google-and-meta/ Mon, 06 Oct 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114971 Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that dominance is starting to face new pressures as mobile users spend more time in independent apps. Across Asia-Pacific (APAC), this shift is prompting many advertisers to rethink their dependence on the two tech giants. New research from Moloco, developed […]

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]]> Silence isn’t safe: Why brands need transparency to build trust https://www.marketingtechnews.net/news/silence-isnt-safe-why-brands-need-transparency-to-build-trust/ Thu, 18 Sep 2025 11:40:11 +0000 https://www.marketingtechnews.net/?p=114926 When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but […]

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]]> Why marketers are rethinking SEO, ad buying, and data use https://www.marketingtechnews.net/news/why-marketers-are-rethinking-seo-ad-buying-and-data-use/ Thu, 29 May 2025 09:47:10 +0000 https://www.marketingtechnews.net/?p=111214 Traditional SEO isn’t going away, but marketers are starting to rethink how people find content online. With more users getting answers from tools like ChatGPT or Google’s Search Generative Experience, attention is shifting to what’s now being called Generative Engine Optimisation, or GEO. GEO means altering content so it’s more likely to appear in AI-generated […]

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]]> Investigation shines light on social media’s insidious child data harvesting https://www.marketingtechnews.net/news/investigation-shines-light-on-social-medias-insidious-child-data-harvesting/ Mon, 10 Mar 2025 08:33:28 +0000 https://www.marketingtechnews.net/?p=110934 Social media isn’t just watching your kids. It’s studying them.  Every like, scroll and share feeds an invisible machine designed to track their habits, predict their interests and keep them hooked for as long as possible. Platforms like TikTok, Instagram and YouTube collect massive amounts of data from young users, often without clear consent or […]

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]]> The impact of clean customer data on customer experience: A CDP perspective https://www.marketingtechnews.net/news/the-impact-of-clean-customer-data-on-customer-experience-a-cdp-perspective/ Fri, 31 Jan 2025 14:59:39 +0000 https://www.marketingtechnews.net/?p=110624 In the age of data-driven marketing, poor customer data isn’t just an inconvenience – it’s a liability. Customers expect brands to anticipate their requirements and respond instantly, making clean, unified data essential for delivering the “next best experience” that resonates with individual emotions and preferences. To understand the customers you serve, consider investing in a […]

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]]> New marketing rule could bring £290m to charities https://www.marketingtechnews.net/news/new-marketing-rule-could-bring-290-m-to-charities/ Wed, 22 Jan 2025 15:37:28 +0000 https://www.marketingtechnews.net/?p=110630 An amendment to email marketing rules has been accepted by the UK Government, potentially boosting annual charity donations by an £290m. This change comes after the Data & Marketing Association (DMA) reached out to Science Secretary Peter Kyle, advocating for charities to have the same email marketing freedoms as businesses. Previously, members of the public […]

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]]> Mateusz Jędrocha, Adlook: The role of AI and creativity in a cookieless space https://www.marketingtechnews.net/news/the-role-of-ai-and-creativity-in-a-cookieless-space/ Fri, 04 Oct 2024 02:41:29 +0000 https://www.marketingtechnews.net/?p=110156 Brands are being forced to reconsider their reliance on third-party cookies. With the transition to a cookieless future, marketers are confronting new difficulties and opportunities. Is this transformation merely about adopting new tools, or does it signal a deeper strategic shift in how companies engage with their audiences? Aside from the technical challenges, there is […]

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]]> Unrealistic technical demands and tech hinder marketers https://www.marketingtechnews.net/news/unrealistic-technical-demands-and-tech-hinder-marketers/ Wed, 14 Aug 2024 13:15:53 +0000 https://www.marketingtechnews.net/?p=109946 Unrealistic technical demands and technology gaps are the biggest hurdles facing marketers from benefiting from their customer data. This is according to a survey conducted by customer data operating system (OS) BlueConic in partnership with WBR Insights, which interviewed 100 senior marketers and executives at top business-to-consumer brands. More than half of the respondents (51%) […]

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]]> Acquia expands digital experience platform with launch of digital experience optimisation solution https://www.marketingtechnews.net/news/acquia-expands-digital-experience-platform-with-launch-of-digital-experience-optimisation-solution/ Wed, 22 May 2024 05:27:00 +0000 https://www.marketingtechnews.net/?p=109654 Acquia, a specialist in open digital experience software, has expanded its digital experience platform, Acquia DXP, with the launch of Acquia Digital Experience Optimization (DXO). The new solution makes Acquia the first of any DXP vendor to offer a complete offering to maximise content relevance, search performance, and conversions. In addition to the previously announced […]

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]]> Just 5% of consumers highly trust tech companies https://www.marketingtechnews.net/news/just-5-of-consumers-highly-trust-tech-companies/ Thu, 14 Mar 2024 07:39:00 +0000 https://www.marketingtechnews.net/?p=109465 As high-profile biometric breaches and violations make headlines, consumer comfort levels in sharing biometrics have declined significantly. According to GetApp’s 2024 Biometric Technologies Survey of 1,000 consumers, the number of individuals who highly trust tech companies to safeguard biometric data has absolutely plummeted, falling from 28% in 2022 to a mere 5% in 2024. This is contrary […]

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