CX & Personalisation News - Marketing Tech News

Google expands AI Search, shopping, and content verification tools

Muhammad Zulhusni — Wed, 20 May 2026 09:00:00 +0000

Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud. They include changes to product discovery, checkout, task management, and media verification. Google updates AI Mode in […]

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Target’s AI Trend Brain speeds up apparel trend forecasting

Muhammad Zulhusni — Mon, 11 May 2026 09:00:00 +0000

Target is testing its AI Trend Brain tool to help apparel teams identify fashion trends and adjust product decisions more quickly. The tool was introduced earlier this spring and is being rolled out to designers working on Target’s own brands, including Wild Fable and Universal Thread. It uses inputs like social media content, runway images, […]

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DMWF Spotlight: From framework to reality: Scaling hyper-personalisation with Greene King

DMWF — Fri, 01 May 2026 09:49:45 +0000

Personalisation has become one of the most talked-about ambitions in modern marketing, yet for many organisations, it remains frustratingly out of reach. The gap between knowing personalisation’s potential and delivering it at scale is where most businesses quietly struggle. During this session, Bond and Greene King will show exactly how to close that gap. The […]

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Grab uses AI to change how brands are discovered in its app

Muhammad Zulhusni — Thu, 09 Apr 2026 09:00:00 +0000

Methods used for search and online discovery in Southeast Asia are changing from traditional channels, with platforms like the Grab app playing a growing role. Rather than users typing queries into search engines or scrolling through social media, many are beginning to rely on in-app recommendations to steer their eating habits, where they go, and […]

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McDonald’s collectables bring customers back

Muhammad Zulhusni — Tue, 31 Mar 2026 09:00:00 +0000

A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

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Netflix and NBCUniversal test hybrid marketing campaigns

Muhammad Zulhusni — Wed, 04 Mar 2026 10:00:00 +0000

Netflix and NBCUniversal are experimenting with new marketing strategies to connect with audiences beyond the streaming screen. Rather than relying only on trailers, social media ads, or traditional promotions, some studios are building campaigns that blend in-person experiences with digital engagement. During a panel discussion at the Campaign Convene 2026 conference, executives from both companies […]

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AI at forefront of retail landscape changes in 2026

David Thomas — Fri, 30 Jan 2026 09:44:41 +0000

The British retail sector has experienced change over recent years due to technological, economic, and social factors. Now, Tesco Media’s We Know the Nation 2026 report has outlined the primary drivers reshaping British shops. The report pinpointed “cultural shifts, cognitive triggers, and behavioural patterns,” all of which are expected to affect retail media over the […]

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TikTok experiments with ads built for discovery and decision-making

Muhammad Zulhusni — Fri, 23 Jan 2026 11:00:00 +0000

TikTok is expanding its ads for entertainment brands, with new formats designed to connect viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers trying to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard […]

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Inside Google’s push to blend AI chat and online shopping

Muhammad Zulhusni — Tue, 13 Jan 2026 11:00:00 +0000

Search and shopping are starting to collapse into the same place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation. Google is now applying that AI-driven shopping approach directly to its search and advertising systems. Instead of moving from a query to a product page to a checkout screen, […]

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Why AI companies want to turn chat apps into shopping helpers

Muhammad Zulhusni — Wed, 26 Nov 2025 10:00:00 +0000

AI companies in the US and China are moving quickly to bring shopping tools into their main consumer apps. Each wants to build an all-purpose service that helps people search, talk, buy, and manage daily tasks from one place. OpenAI has added a new “shopping research” tool to ChatGPT. The feature can pull together buying […]

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