Journey Mapping News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/journey-mapping/ Digital Marketing News: customer experience, social, mobile marketing Wed, 25 Feb 2026 10:06:50 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Journey Mapping News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/journey-mapping/ 32 32 Inside Google’s push to blend AI chat and online shopping https://www.marketingtechnews.net/news/inside-googles-push-to-blend-ai-chat-and-online-shopping/ Tue, 13 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115358 Search and shopping are starting to collapse into the same place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation. Google is now applying that AI-driven shopping approach directly to its search and advertising systems. Instead of moving from a query to a product page to a checkout screen, […]

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]]> Secure prepaid tags could boost retailers’ confidence in gift cards https://www.marketingtechnews.net/news/gift-card-tags-improve-security-retail-online-in-store/ Mon, 27 Oct 2025 09:32:11 +0000 https://www.marketingtechnews.net/?p=115051 Gift cards remain one of retail’s most resilient revenue drivers, but they have become a growing target for fraudsters. The US Federal Trade Commission estimates that a quarter of reported scams involve tampered or counterfeit cards. The operational fallout for merchants is significant, costing several a significant percentage of income from gift cards. A new […]

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]]> The customer journey: A roadmap or a maze? https://www.marketingtechnews.net/news/the-customer-journey-a-roadmap-or-a-maze/ Mon, 20 Jan 2025 11:08:55 +0000 https://www.marketingtechnews.net/?p=110614 Imagine planning a road trip. The map looks perfect – a clear route with scenic stops along the way. But as you set out, the roads are riddled with potholes, the signs are misleading, and the petrol stations are closed. Frustrating, isn’t it? Well, that’s how your customers often feel navigating the so-called “seamless” journeys […]

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]]> Gathering business requirements for marketing – tips & method https://www.marketingtechnews.net/news/gathering-business-requirements-for-marketing-tips-method/ Wed, 15 Jan 2025 12:19:31 +0000 https://www.marketingtechnews.net/?p=110576 In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing strategies align with broader project goals and the needs of relevant stakeholders. The process is not just a preliminary step — it forms the foundation for decision-making and execution throughout the […]

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]]> CMOs embracing GenAI despite knowledge gap https://www.marketingtechnews.net/news/cmos-embracing-genai-despite-knowledge-gap/ Mon, 16 Sep 2024 14:14:18 +0000 https://www.marketingtechnews.net/?p=110102 While 90% of organisations plan to invest in GenAI for marketing in 2025, 90% of CMOs admit that they do not fully understand GenAI or its potential impact on business processes. That is according to a global study, Marketers and GenAI: Diving Into the Shallow End from SAS and Coleman Parkes Research. This lack of […]

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]]> Respecting data dignity: why CMOs should care about how they use data https://www.marketingtechnews.net/news/respecting-data-dignity-why-cmos-should-care-about-how-they-use-data/ Fri, 23 Sep 2022 09:20:11 +0000 https://www.marketingtechnews.net/?p=108383 ‘Data Dignity’ might sound like yet another buzz-phrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally alter the way that enterprises can operate from a data perspective. This should not just be on the radar of all CMOs, but the trigger for a sea change in […]

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]]> How Covid-19 is changing retail KPIs: From traffic to engagement https://www.marketingtechnews.net/news/how-covid-19-is-changing-retail-kpis-from-traffic-to-engagement/ Thu, 04 Mar 2021 15:59:04 +0000 http://marketingtechnews.net/?p=106798 Traffic. It’s what almost all retailers swore by — that, and time spent in stores. The logic was simple: Get people through the doors and entice them to linger longer, and they’d buy your wares. All that came into question when Covid-19 hit. Even after the shutdowns were lifted, retailers found themselves facing a new […]

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]]> Infosys report explores CMO-CIO collaboration as key to post-Covid digital success https://www.marketingtechnews.net/news/infosys-report-explores-cmo-cio-collaboration-as-key-to-post-covid-digital-success/ Thu, 05 Nov 2020 15:06:03 +0000 http://marketingtechnews.net/?p=106262 Almost half of top-tier companies believe a collaborative relationship between the chief marketing officer (CMO) and chief information officer (CIO) could boost profitability by at least 5%, according to a new report. The study, from Indian IT services and consulting provider Infosys, conducted surveys with more than 750 CXOs from companies with more than $500 […]

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]]> Reaching customers where they are with Facebook’s click-to-Messenger ads: A guide https://www.marketingtechnews.net/news/reaching-customers-where-they-are-with-facebooks-click-to-messenger-ads-a-guide/ Mon, 26 Oct 2020 15:06:32 +0000 http://marketingtechnews.net/?p=106223 For years, marketers have pushed messages out to their customers and then sat back and hoped for a response. This form of “conversation” is incredibly limiting because it’s one-way — customers can’t tell you why they ignored an ad or responded to a call to action. That’s all changed with the arrival of Facebook’s click-to-Messenger […]

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]]> Perspectives: Digital Transformation Through the Lens of Strategic Marketing extract: Exploring CMO/CIO synergies https://www.marketingtechnews.net/news/perspectives-digital-transformation-through-the-lens-of-strategic-marketing-extract-exploring-cmo-cio-synergies/ Tue, 20 Oct 2020 09:45:38 +0000 http://marketingtechnews.net/?p=106205 Editor’s note: This is an exclusive extract from Lynn Scheurell’s new eBook, Perspectives: Digital Transformation Through the Lens of Strategic Marketing. This extract, from chapter five, ‘Woke Leadership’, explores CMO and CIO alignment, as well as questions which need to be asked to drive digital transformation. — CMOs are masters of alignment in terms of […]

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