Behavioural Targeting News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/behavioural-targeting/ Digital Marketing News: customer experience, social, mobile marketing Wed, 25 Feb 2026 10:06:48 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Behavioural Targeting News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/behavioural-targeting/ 32 32 TikTok experiments with ads built for discovery and decision-making https://www.marketingtechnews.net/news/tiktok-experiments-with-ads-built-for-discovery-and-decision-making/ Fri, 23 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115376 TikTok is expanding its ads for entertainment brands, with new formats designed to connect viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers trying to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard […]

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]]> Why AI companies want to turn chat apps into shopping helpers https://www.marketingtechnews.net/news/why-ai-companies-want-to-turn-chat-apps-into-shopping-helpers/ Wed, 26 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115202 AI companies in the US and China are moving quickly to bring shopping tools into their main consumer apps. Each wants to build an all-purpose service that helps people search, talk, buy, and manage daily tasks from one place. OpenAI has added a new “shopping research” tool to ChatGPT. The feature can pull together buying […]

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]]> What enterprises can learn from NTT’s approach to customer insight https://www.marketingtechnews.net/news/what-enterprises-can-learn-from-ntt-customer-insight-approach/ Thu, 13 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115120 Enterprises are facing more pressure to gain clear customer insight as people move between apps, websites, and stores. Old-style segmentation doesn’t help much anymore. For CIOs and CMOs trying to tailor services at scale, using models that read intent from behaviour is becoming a practical way forward. NTT and NTT DOCOMO recently developed a Large […]

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]]> Secure prepaid tags could boost retailers’ confidence in gift cards https://www.marketingtechnews.net/news/gift-card-tags-improve-security-retail-online-in-store/ Mon, 27 Oct 2025 09:32:11 +0000 https://www.marketingtechnews.net/?p=115051 Gift cards remain one of retail’s most resilient revenue drivers, but they have become a growing target for fraudsters. The US Federal Trade Commission estimates that a quarter of reported scams involve tampered or counterfeit cards. The operational fallout for merchants is significant, costing several a significant percentage of income from gift cards. A new […]

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]]> Advertisers in APAC are moving beyond Google and Meta https://www.marketingtechnews.net/news/advertisers-in-apac-are-moving-beyond-google-and-meta/ Mon, 06 Oct 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114971 Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that dominance is starting to face new pressures as mobile users spend more time in independent apps. Across Asia-Pacific (APAC), this shift is prompting many advertisers to rethink their dependence on the two tech giants. New research from Moloco, developed […]

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]]> The impact of clean customer data on customer experience: A CDP perspective https://www.marketingtechnews.net/news/the-impact-of-clean-customer-data-on-customer-experience-a-cdp-perspective/ Fri, 31 Jan 2025 14:59:39 +0000 https://www.marketingtechnews.net/?p=110624 In the age of data-driven marketing, poor customer data isn’t just an inconvenience – it’s a liability. Customers expect brands to anticipate their requirements and respond instantly, making clean, unified data essential for delivering the “next best experience” that resonates with individual emotions and preferences. To understand the customers you serve, consider investing in a […]

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]]> Gathering business requirements for marketing – tips & method https://www.marketingtechnews.net/news/gathering-business-requirements-for-marketing-tips-method/ Wed, 15 Jan 2025 12:19:31 +0000 https://www.marketingtechnews.net/?p=110576 In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing strategies align with broader project goals and the needs of relevant stakeholders. The process is not just a preliminary step — it forms the foundation for decision-making and execution throughout the […]

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]]> 70% of senior marketers support Google’s decision to retain third-party cookies on Chrome https://www.marketingtechnews.net/news/70-of-senior-marketers-support-googles-decision-to-retain-third-party-cookies-on-chrome/ Tue, 03 Dec 2024 14:44:36 +0000 https://www.marketingtechnews.net/?p=110432 Almost all (99%) of businesses still use third-party tracking cookies to automatically buy ads online and 70% of senior marketers support Google’s decision to continue supporting them. However, a substantial 38% of UK consumers intend to opt out of third-party cookies when a single opt-in is introduced to Chrome next year – and around a […]

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]]> AI-powered ad platform OSSA launches in the UK to support small business growth https://www.marketingtechnews.net/news/ai-powered-ad-platform-ossa-launches-in-the-uk-to-support-small-business-growth/ Tue, 23 Apr 2024 05:43:00 +0000 https://www.marketingtechnews.net/?p=109590 The UK’s newest self-service digital advertising solution for SMBs, OSSA, has launched, with its sights set on unlocking small business growth in the UK through its AI-powered ad platform. OSSA is targeting small businesses that desperately need to attract new customers but currently don’t have the time, skills, or resources to do digital advertising. The […]

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]]> FreeWheel partners with Lotame to offer addressable audiences at scale on CTV inventory  https://www.marketingtechnews.net/news/freewheel-partners-with-lotame-to-offer-addressable-audiences-at-scale-on-ctv-inventory/ Mon, 08 Apr 2024 12:38:14 +0000 https://www.marketingtechnews.net/?p=109513 FreeWheel, a global technology platform for the television advertising industry, has partnered with Lotame, a provider of data enrichment solutions for global enterprises, to expand audience data across its product suite in EMEA. Using the breadth and depth of audience data from the Lotame Data Marketplace, FreeWheel will be able to enhance addressable audiences and […]

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