Hyper-Personalisation News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/hyper-personalisation/ Digital Marketing News: customer experience, social, mobile marketing Thu, 09 Apr 2026 07:50:55 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Hyper-Personalisation News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/hyper-personalisation/ 32 32 Grab uses AI to change how brands are discovered in its app https://www.marketingtechnews.net/news/grab-uses-ai-to-change-how-brands-are-discovered-in-its-app/ Thu, 09 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117942 Methods used for search and online discovery in Southeast Asia are changing from traditional channels, with platforms like the Grab app playing a growing role. Rather than users typing queries into search engines or scrolling through social media, many are beginning to rely on in-app recommendations to steer their eating habits, where they go, and […]

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]]> What the TikTok sale means for US digital engagement https://www.marketingtechnews.net/news/what-the-tiktok-sale-means-for-us-digital-engagement/ Wed, 22 Oct 2025 11:33:17 +0000 https://www.marketingtechnews.net/?p=115020 It looks as if ByteDance is finally divesting its US TikTok operations under political pressure. A $14 billion deal led by Oracle and investors raises a bigger question than ownership: Who will control the algorithmic intelligence that powers the platform’s unique engagement engine? In some respects, the headline event is a technology story. Yet for […]

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]]> Walmart brings AI shopping to ChatGPT https://www.marketingtechnews.net/news/walmart-brings-ai-shopping-to-chatgpt/ Wed, 15 Oct 2025 11:00:00 +0000 https://www.marketingtechnews.net/?p=115004 Walmart is giving online shopping a conversational twist. The retailer’s new partnership with OpenAI lets people buy items directly through the ChatGPT app – turning everyday chats into shopping sessions for meals or personal needs. “For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses,” […]

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]]> Meta AI chat contents to be used to better target ads https://www.marketingtechnews.net/news/meta-ai-chat-contents-to-be-used-to-better-target-ads/ Thu, 02 Oct 2025 12:05:02 +0000 https://www.marketingtechnews.net/?p=114959 Meta is to update its privacy policies so that the company can use interactions with Meta AI to inform the choice of ad placements in Facebook and Instagram feeds. Updates will be presented to users in December as revised terms and conditions that users have to accept to use Meta platforms. Conversations between end-users and […]

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]]> The missing piece of your martech stack https://www.marketingtechnews.net/news/the-missing-piece-of-your-martech-stack/ Tue, 13 May 2025 11:27:07 +0000 https://www.marketingtechnews.net/?p=111155 You built your martech stack to bring you closer to your customers — to make sharper decisions, craft smarter campaigns, and drive strategic growth. That’s the dream. The reality? Most stacks are missing a critical piece: real, human understanding. Despite the mountains of data at your fingertips, product launches flop. Marketing strategies misfire. Growth targets […]

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]]> 30 years of online advertising: A revolution in marketing https://www.marketingtechnews.net/news/30-years-of-online-advertising-a-revolution-in-marketing/ Thu, 20 Mar 2025 06:03:00 +0000 https://www.marketingtechnews.net/?p=110940 “Have you ever clicked your mouse right here? You will.” So read the first-ever banner ad, placed by AT&T on HotWired.com, the online version of WIRED magazine, on October 27 1994. That simple message kicked off a whole new era in advertising, which rapidly evolved into the industry we know today, covering everything from search […]

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]]> The rise of AI in marketing automation: How technology is redefining engagement https://www.marketingtechnews.net/news/the-rise-of-ai-in-marketing-automation-how-technology-is-redefining-engagement/ Thu, 13 Mar 2025 16:48:01 +0000 https://www.marketingtechnews.net/?p=110963 With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial Intelligence (AI). This has been an absolute game-changer for marketing automation, revolutionising the way brands communicate with audiences. It’s no longer science fiction. From chatbots and predictive […]

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]]> Investigation shines light on social media’s insidious child data harvesting https://www.marketingtechnews.net/news/investigation-shines-light-on-social-medias-insidious-child-data-harvesting/ Mon, 10 Mar 2025 08:33:28 +0000 https://www.marketingtechnews.net/?p=110934 Social media isn’t just watching your kids. It’s studying them.  Every like, scroll and share feeds an invisible machine designed to track their habits, predict their interests and keep them hooked for as long as possible. Platforms like TikTok, Instagram and YouTube collect massive amounts of data from young users, often without clear consent or […]

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]]> Digital product marketing evolution in APAC: A PwC perspective https://www.marketingtechnews.net/news/digital-product-marketing-evolution-in-apac-a-pwc-perspective/ Mon, 17 Feb 2025 08:47:43 +0000 https://www.marketingtechnews.net/?p=110763 As artificial intelligence (AI) continues to reshape the business landscape, 84% of executives in Asia Pacific believe generative AI will help develop new lines of business within the next three years, according to PwC’s 2024 Digital Trust Insights. This overwhelming confidence in AI’s potential marks a pivotal moment in the evolution of digital product marketing […]

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]]> Scoring an advertising touchdown: Marketing learnings from Super Bowl 2025 adverts https://www.marketingtechnews.net/news/scoring-an-advertising-touchdown-marketing-learnings-from-super-bowl-2025-adverts/ Tue, 11 Feb 2025 09:14:20 +0000 https://www.marketingtechnews.net/?p=110709 At the Super Bowl this weekend, brands found themselves in a high-stakes showdown to capture audiences’ attention with their adverts during the intervals. As always, the annual event was not just the pinnacle of American football, but a prime opportunity for companies to showcase their creativity and marketing prowess. Often the subject of hot debate, […]

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