Feedback & Sentiment Analysis News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/feedback-sentiment-analysis/ Digital Marketing News: customer experience, social, mobile marketing Tue, 05 Aug 2025 14:04:30 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Feedback & Sentiment Analysis News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/feedback-sentiment-analysis/ 32 32 8 reasons to add social listening to your marketing stack https://www.marketingtechnews.net/news/8-reasons-to-add-social-listening-to-your-marketing-stack/ Fri, 20 Jun 2025 10:39:50 +0000 https://www.marketingtechnews.net/?p=111287 Use AI-powered insights to protect your brand reputation, outsmart competitors, and craft a data-driven social media strategy that converts With billions of active users worldwide, social media is a treasure trove of insights into what your audience is thinking and feeling. But your organisation needs a fast and easy way to get those insights, make […]

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]]> Slack places limits on data use by unofficial helper apps https://www.marketingtechnews.net/news/salesforce-slack-limit-on-api-calls-affecting-third-party-marketing-applications/ Thu, 12 Jun 2025 13:28:52 +0000 https://www.marketingtechnews.net/?p=111242 What seemed like some minor changes to the Terms and Conditions for Slack users may have serious repercussions for marketers Made late last month, the Slack API (application programming interface) changes will prevent third-party applications from bulk accessing or storing chat data from the platform. Commentators cite the company’s wish to restrict the use of […]

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]]> Best 7 customer feedback analysis tools https://www.marketingtechnews.net/news/best-7-customer-feedback-analysis-tools/ Mon, 07 Apr 2025 07:40:58 +0000 https://www.marketingtechnews.net/?p=111013 Understanding customer feedback is important to improve products and services, enhance customer satisfaction, and drive business growth. Several customer feedback analysis tools have emerged to help businesses collect, analyse, and interpret customer insights effectively. What are customer feedback analysis tools? Customer feedback analysis tools are software platforms designed to help businesses collect, manage, and analyse […]

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]]> The rise of AI in marketing automation: How technology is redefining engagement https://www.marketingtechnews.net/news/the-rise-of-ai-in-marketing-automation-how-technology-is-redefining-engagement/ Thu, 13 Mar 2025 16:48:01 +0000 https://www.marketingtechnews.net/?p=110963 With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial Intelligence (AI). This has been an absolute game-changer for marketing automation, revolutionising the way brands communicate with audiences. It’s no longer science fiction. From chatbots and predictive […]

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]]> Gathering business requirements for marketing – tips & method https://www.marketingtechnews.net/news/gathering-business-requirements-for-marketing-tips-method/ Wed, 15 Jan 2025 12:19:31 +0000 https://www.marketingtechnews.net/?p=110576 In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing strategies align with broader project goals and the needs of relevant stakeholders. The process is not just a preliminary step — it forms the foundation for decision-making and execution throughout the […]

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]]> HubSpot launches the first free tool for AI discovery https://www.marketingtechnews.net/news/hubspot-launches-the-first-free-tool-for-ai-discovery/ Tue, 27 Aug 2024 06:16:00 +0000 https://www.marketingtechnews.net/?p=109983 Customers and prospects are ditching traditional search in favour of researching with AI for quick, personalised answers, according to marketing specialist HubSpot. In fact, it says, usage of tools like ChatGPT to answer questions is up 37%, while search engines are down 11%. For marketers who have been focused on getting their brands discovered with […]

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]]> AI’s Biggest Advantage: Making Marketing Analysis Easier https://www.marketingtechnews.net/news/ais-biggest-advantage-making-marketing-analysis-easier/ Thu, 01 Aug 2024 14:27:56 +0000 https://www.marketingtechnews.net/?p=109927 Every agency wants to extract deep insights from marketing data. Everybody wants to identify non-obvious patterns and trends they can use to make better decisions, improve campaigns, and delight clients with the results. Akkio makes that simple. Users type English-language queries into a comfortable user interface and immediately get the answers they need – Like […]

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]]> Why social listening platforms can’t listen – and how SocialVoice is looking to step in https://www.marketingtechnews.net/news/why-social-listening-platforms-cant-listen-and-how-socialvoice-is-looking-to-step-in/ Tue, 31 Oct 2023 13:07:22 +0000 https://www.marketingtechnews.net/?p=109217 The market opportunity for brands who get influencer marketing right is huge. According to Goldman Sachs, the creator economy is worth around $250 billion (£205.4bn) today. By 2027, it could hit $480bn (£394.5bn), in line with predicted growth for global digital advertising spend. In line with this trend is an increasing preference for brands to […]

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]]> 55% of marketers are using AI in content production https://www.marketingtechnews.net/news/55-of-marketers-are-using-ai-in-content-production/ Thu, 29 Jun 2023 11:11:06 +0000 https://www.marketingtechnews.net/?p=108989 A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.   The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma […]

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]]> Investment in social media is ‘critical for long-term success’ https://www.marketingtechnews.net/news/investment-in-social-media-is-critical-for-long-term-success/ Tue, 16 May 2023 17:43:33 +0000 https://www.marketingtechnews.net/?p=108913 80% of business leaders anticipate their company’s social media budget to increase over the next three years as 93% agree social media data and insights will be a primary source of business intelligence moving forward. This is according to new research from Sprout Social, a provider of social media management software, conducted by The Harris […]

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