Loyalty & Retention News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/loyalty-retention/ Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2026 07:44:45 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Loyalty & Retention News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/loyalty-retention/ 32 32 McDonald’s collectables bring customers back https://www.marketingtechnews.net/news/mcdonalds-uses-collectables-to-bring-customers-back-more-often/ Tue, 31 Mar 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117911 A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

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]]> AI at forefront of retail landscape changes in 2026 https://www.marketingtechnews.net/news/tesco-report-on-brand-price-experience-ai-and-technology/ Fri, 30 Jan 2026 09:44:41 +0000 https://www.marketingtechnews.net/?p=115392 The British retail sector has experienced change over recent years due to technological, economic, and social factors. Now, Tesco Media’s We Know the Nation 2026 report has outlined the primary drivers reshaping British shops. The report pinpointed “cultural shifts, cognitive triggers, and behavioural patterns,” all of which are expected to affect retail media over the […]

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]]> Visa finally joins Asia Pacific’s QR payment party—but is it too late? https://www.marketingtechnews.net/news/visa-qr-payment-asia-pacific-launch-analysis/ Wed, 12 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115112 Visa’s November 12 announcement of its Scan to Pay solution for QR payment adoption across Asia Pacific raises a fundamental question: what took so long, and does anyone actually need this? The payment network giant has launched partnerships with digital wallets, including Samsung Wallet across eight Asia Pacific markets (Australia, Hong Kong, Japan, Malaysia, Singapore, […]

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]]> Alibaba launches AI agent to speed up online sourcing for merchants https://www.marketingtechnews.net/news/alibaba-launches-ai-agent-to-speed-up-online-sourcing-for-merchants/ Fri, 15 Aug 2025 09:04:22 +0000 https://www.marketingtechnews.net/?p=114811 Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the platform from a search-and-sourcing tool into an AI-driven ‘trade assistant.’ The release follows research from Alibaba International showing that 40% of small […]

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]]> The future of community-driven marketing: What to expect from DMWF North America’s expert panel https://www.marketingtechnews.net/news/the-future-of-community-driven-marketing/ Thu, 31 Jul 2025 10:48:03 +0000 https://www.marketingtechnews.net/?p=111406 As the digital marketing landscape evolves at breakneck speed, one powerful truth remains: the brands that thrive tomorrow will be the ones that build connected communities today. This October, DMWF North America — returning to Marriott Marquis, Times Square, NYC on October 13–14, 2025 — will host a timely and essential session as part of […]

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]]> Omnichannel retail advertising: Connect with shoppers across every touchpoint https://www.marketingtechnews.net/news/omnichannel-retail-advertising-connect-with-shoppers-across-every-touchpoint/ Fri, 13 Jun 2025 15:23:37 +0000 https://www.marketingtechnews.net/?p=111254 Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms. In today’s digital age, shoppers are constantly moving between channels—browsing on mobile, researching on desktop, checking social media, and streaming their favorite shows. For retail marketers, this presents both a challenge and an opportunity. To succeed, […]

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]]> 7 martech startups challenging the big players https://www.marketingtechnews.net/news/7-martech-startups-challenging-the-big-players/ Tue, 08 Apr 2025 06:03:00 +0000 https://www.marketingtechnews.net/?p=111004 The MarTech landscape is rapidly evolving, with innovative startups emerging to challenge the dominance of established players. As brands increasingly seek personalized, data-driven marketing solutions, these agile companies are harnessing new technologies to provide smarter, more efficient tools for engagement, data enrichment, and customer experience.  In the next five years, these seven MarTech startups are […]

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]]> 83% of UK consumers feel undervalued by brands https://www.marketingtechnews.net/news/83-of-uk-consumers-feel-undervalued-by-brands-study-reveals/ Mon, 13 Jan 2025 11:51:40 +0000 https://www.marketingtechnews.net/?p=110562 Latest customer loyalty trends paint a concerning picture for brands as they enter 2025: while consumer loyalty appears strong on the surface, with high rates of repeat purchases and brand advocacy, there’s a critical emotional disconnect underneath.  New research from SAP Emarsys Customer Engagement reveals that 83% of UK consumers feel undervalued by the brands they remain loyal to, […]

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]]> 25% discount proven most effective for shoppers’ next purchase https://www.marketingtechnews.net/news/25-discount-proven-most-effective-for-shoppers-next-purchase/ Thu, 21 Nov 2024 15:29:29 +0000 https://www.marketingtechnews.net/?p=110401 Across generations, discounts are a common theme. 61% of GenZ, 67% of Millennials, and 65% of Baby Boomers say special discounts are the top reason that would keep them shopping with a retailer. Despite this, there are varying degrees of willingness to share personal information in exchange for these benefits.    This is according to new […]

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]]> Beyond the bait: Threads’ engagement challenge reshapes digital marketing https://www.marketingtechnews.net/news/beyond-the-bait-threads-engagement-challenge-reshapes-digital-marketing/ Mon, 21 Oct 2024 09:00:51 +0000 https://www.marketingtechnews.net/?p=110207 Suppose you are a Threads user who wants to make waves on Meta’s burgeoning social media platform, boasting over 200 million users. In that case, you’d know by now that the recipe was simple: cook up a contentious question, watch the outrage simmer, and ride the wave of heated responses to viral stardom. Launched as […]

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