Omnichannel Experiences News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/omnichannel-experiences/ Digital Marketing News: customer experience, social, mobile marketing Wed, 20 May 2026 02:29:30 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Omnichannel Experiences News - Marketing Tech News https://www.marketingtechnews.net/categories/cx-personalisation/omnichannel-experiences/ 32 32 Google expands AI Search, shopping, and content verification tools https://www.marketingtechnews.net/news/google-ai-search-shopping-content-verification/ Wed, 20 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118116 Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud. They include changes to product discovery, checkout, task management, and media verification. Google updates AI Mode in […]

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]]> Target’s AI Trend Brain speeds up apparel trend forecasting https://www.marketingtechnews.net/news/target-ai-trend-brain-apparel-forecasting/ Mon, 11 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118076 Target is testing its AI Trend Brain tool to help apparel teams identify fashion trends and adjust product decisions more quickly. The tool was introduced earlier this spring and is being rolled out to designers working on Target’s own brands, including Wild Fable and Universal Thread. It uses inputs like social media content, runway images, […]

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]]> McDonald’s collectables bring customers back https://www.marketingtechnews.net/news/mcdonalds-uses-collectables-to-bring-customers-back-more-often/ Tue, 31 Mar 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117911 A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

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]]> Netflix and NBCUniversal test hybrid marketing campaigns https://www.marketingtechnews.net/news/netflix-and-nbcuniversal-test-hybrid-marketing-campaigns/ Wed, 04 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117804 Netflix and NBCUniversal are experimenting with new marketing strategies to connect with audiences beyond the streaming screen. Rather than relying only on trailers, social media ads, or traditional promotions, some studios are building campaigns that blend in-person experiences with digital engagement. During a panel discussion at the Campaign Convene 2026 conference, executives from both companies […]

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