Content, Creative & Brand News - Marketing Tech News

LinkedIn plans paid-for events to court the creator economy

Marketing Tech — Thu, 14 May 2026 14:08:00 +0000

LinkedIn is preparing to move into events focused around content, as it tries to claim a larger share of the creator economy. According to company documents seen by Business Insider, the company has plans to launch events featuring creators in the second half of 2026, with a longer-term ambition to host as many as 4,000 […]

The post LinkedIn plans paid-for events to court the creator economy appeared first on Marketing Tech News.

Reddit AI ad tools support community-led performance marketing

Muhammad Zulhusni — Mon, 04 May 2026 09:00:00 +0000

Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]

The post Reddit AI ad tools support community-led performance marketing appeared first on Marketing Tech News.

DMWF Spotlight: From framework to reality: Scaling hyper-personalisation with Greene King

DMWF — Fri, 01 May 2026 09:49:45 +0000

Personalisation has become one of the most talked-about ambitions in modern marketing, yet for many organisations, it remains frustratingly out of reach. The gap between knowing personalisation’s potential and delivering it at scale is where most businesses quietly struggle. During this session, Bond and Greene King will show exactly how to close that gap. The […]

The post DMWF Spotlight: From framework to reality: Scaling hyper-personalisation with Greene King appeared first on Marketing Tech News.

Tesco partners with Adobe on AI marketing using Clubcard data

Muhammad Zulhusni — Thu, 16 Apr 2026 09:00:00 +0000

Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will combine Adobe’s AI technologies with data from Tesco’s Clubcard loyalty programme, which covers more than 24 million households in the United Kingdom. The scheme […]

The post Tesco partners with Adobe on AI marketing using Clubcard data appeared first on Marketing Tech News.

How Malaysia Airlines is using AI to speed up campaign production

Muhammad Zulhusni — Mon, 13 Apr 2026 13:00:00 +0000

Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work required to adapt creative assets often slows everything down. Each variation – whether for language, culture, or platform – adds time and cost. Brands are starting […]

The post How Malaysia Airlines is using AI to speed up campaign production appeared first on Marketing Tech News.

McDonald’s collectables bring customers back

Muhammad Zulhusni — Tue, 31 Mar 2026 09:00:00 +0000

A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

The post McDonald’s collectables bring customers back appeared first on Marketing Tech News.

AI shifts from feature to brand story at Samsung

Muhammad Zulhusni — Fri, 27 Mar 2026 10:00:00 +0000

AI is beginning to shape how brands promote themselves, not just how they build products. At Samsung Electronics, that transition is becoming more visible in the marketing strategy. Recent comments from Samsung’s US marketing leadership suggest the company is treating AI as part of its brand identity. Instead of limiting AI to product features or […]

The post AI shifts from feature to brand story at Samsung appeared first on Marketing Tech News.

Unilever adjusts marketing to respond faster to consumer trends

Muhammad Zulhusni — Wed, 25 Mar 2026 10:00:00 +0000

Chief growth and marketing officer at Unilever, Esi Eggleston Bracey, has said the company’s “Desire at Scale” strategy is designed to help brands connect with people “authentically and at speed to drive sales.” She described the company’s model as one that links culture, community, and commerce more closely than before. The strategy points to an […]

The post Unilever adjusts marketing to respond faster to consumer trends appeared first on Marketing Tech News.

Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms

Muhammad Zulhusni — Tue, 17 Mar 2026 10:00:00 +0000

Many luxury brands built their image through print ads and seasonal campaigns planned months in advance. Burberry’s recent marketing campaigns show how that model is changing. Social platforms have reshaped the rhythm of fashion marketing, pushing teams to work on shorter cycles and respond to trends that appear online. Recent Burberry campaigns have placed renewed […]

The post Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms appeared first on Marketing Tech News.

Ford campaign shows brands testing longer streaming ads

Muhammad Zulhusni — Thu, 12 Mar 2026 10:00:00 +0000

A different kind of advertising campaign is appearing on streaming platforms. Rather than short commercial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes. One recent example comes from the Ford Motor Company, which has been running a campaign on the Apple TV platform built as a […]

The post Ford campaign shows brands testing longer streaming ads appeared first on Marketing Tech News.