Creative Automation News - Marketing Tech News https://www.marketingtechnews.net/categories/content-creative-brand/creative-automation/ Digital Marketing News: customer experience, social, mobile marketing Mon, 04 May 2026 03:51:32 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Creative Automation News - Marketing Tech News https://www.marketingtechnews.net/categories/content-creative-brand/creative-automation/ 32 32 Reddit AI ad tools support community-led performance marketing https://www.marketingtechnews.net/news/reddit-ai-ad-tools-community-targeting/ Mon, 04 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118065 Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]

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]]> Tesco partners with Adobe on AI marketing using Clubcard data https://www.marketingtechnews.net/news/tesco-partners-with-adobe-on-ai-driven-marketing-using-clubcard-data/ Thu, 16 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117993 Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will combine Adobe’s AI technologies with data from Tesco’s Clubcard loyalty programme, which covers more than 24 million households in the United Kingdom. The scheme […]

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]]> How Malaysia Airlines is using AI to speed up campaign production https://www.marketingtechnews.net/news/malaysia-airlines-speeds-up-campaign-production-with-ai/ Mon, 13 Apr 2026 13:00:00 +0000 https://www.marketingtechnews.net/?p=117976 Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work required to adapt creative assets often slows everything down. Each variation – whether for language, culture, or platform – adds time and cost. Brands are starting […]

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]]> Nestlé’s AI push brings new marketing tools into daily workflows https://www.marketingtechnews.net/news/nestles-ai-push-brings-new-marketing-tools-into-daily-workflows/ Thu, 26 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117749 Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence. Over the past year, Nestlé has taken steps to prepare its global teams to use AI in routine, revenue-related tasks and creative production. […]

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]]> YouTube’s mixed messages over AI https://www.marketingtechnews.net/news/youtubes-ai-policy-is-mixed-with-creation-vs-slop-slurs/ Fri, 23 Jan 2026 15:26:40 +0000 https://www.marketingtechnews.net/?p=115381 YouTube is giving with one hand, and taking with the other, with recent strategy statements from the company giving contradictory messages about the use of AI on the platform. In a communication to the YouTube community on Wednesday, YouTube’s chief executive, Neal Mohan, stated that a key part of the company’s strategy for 2026 is […]

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]]> Agentic AI as marketing infrastructure https://www.marketingtechnews.net/news/agentic-ai-at-work-in-enterprise-marketing-functions/ Tue, 06 Jan 2026 14:01:15 +0000 https://www.marketingtechnews.net/?p=115340 Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing agentic AI not as a tactical optimisation tool, but as infrastructure designed to run complex advertising systems continuously and at scale. For marketing leaders responsible for […]

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]]> Why AI agents are moving into enterprise marketing operations https://www.marketingtechnews.net/news/why-ai-agents-are-moving-into-enterprise-marketing-operations/ Wed, 17 Dec 2025 11:00:00 +0000 https://www.marketingtechnews.net/?p=115323 AI agents are starting to reshape how enterprise marketing teams operate, shifting the technology away from creative support tools and toward operational infrastructure. Across large organisations, marketing leaders are under pressure to manage complexity, control costs, and shorten production cycles as campaigns run continuously in more channels. A recent funding round for adtech startup Fluency […]

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]]> How zero-click and AI search are changing marketing https://www.marketingtechnews.net/news/how-zero-click-and-ai-search-are-changing-marketing/ Tue, 02 Dec 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115226 For years, websites relied on clicks from Google to bring in readers, buyers, and leads. That basic pattern is now shifting. More search pages show AI-generated summaries and instant answers that keep people from leaving the results page. When users get what they need at the top of the screen, they often stop there. Studies […]

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]]> Google brings AI updates to Search and YouTube in Southeast Asia https://www.marketingtechnews.net/news/google-brings-ai-updates-to-search-and-youtube-in-southeast-asia/ Fri, 11 Jul 2025 06:00:00 +0000 https://www.marketingtechnews.net/?p=111366 At the Google Marketing Live event in Singapore, Google announced new updates to its AI tools across Search and YouTube. The updates are intended to help marketers keep up with changes in how people find and interact with content online, particularly as more users turn to voice, video, and visual search instead of typing. Search […]

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]]> Video marketing hooks: Why human creativity still beats AI https://www.marketingtechnews.net/news/marketing-ai-vs-human-creativity-audio-network/ Tue, 08 Jul 2025 09:19:43 +0000 https://www.marketingtechnews.net/?p=111309 Three seconds. That’s all you get before viewers scroll past your content into digital oblivion. While most marketing technology companies bet their futures on AI algorithms to crack the code of perfect video marketing hooks, Kaitlyn Pearce is placing her chips on something decidedly more analogue: human intuition. As Head of Branded Content UK at […]

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