Media & Content News - Marketing Tech News https://www.marketingtechnews.net/categories/content-creative-brand/media-content/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 May 2026 14:19:58 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Media & Content News - Marketing Tech News https://www.marketingtechnews.net/categories/content-creative-brand/media-content/ 32 32 LinkedIn plans paid-for events to court the creator economy https://www.marketingtechnews.net/news/linkedin-plans-paid-for-events-to-court-the-creator-economy/ Thu, 14 May 2026 14:08:00 +0000 https://www.marketingtechnews.net/?p=118110 LinkedIn is preparing to move into events focused around content, as it tries to claim a larger share of the creator economy. According to company documents seen by Business Insider, the company has plans to launch events featuring creators in the second half of 2026, with a longer-term ambition to host as many as 4,000 […]

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]]> Ford campaign shows brands testing longer streaming ads https://www.marketingtechnews.net/news/ford-campaign-shows-brands-testing-longer-streaming-ads/ Thu, 12 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117818 A different kind of advertising campaign is appearing on streaming platforms. Rather than short commercial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes. One recent example comes from the Ford Motor Company, which has been running a campaign on the Apple TV platform built as a […]

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]]> Marketers struggle to predict AI’s methods for B2B purchase choice https://www.marketingtechnews.net/news/marketers-struggle-to-predict-ais-methods-for-b2b-buying-strategy-choices/ Wed, 11 Feb 2026 13:49:00 +0000 https://www.marketingtechnews.net/?p=115426 AI-powered search has moved from experiment to operating norm in UK B2B buying. A new study [email wall] of 175 UK business decision-makers, conducted by Norstat for Clarity Global, finds that AI tools now shape discovery, evaluation, and justification in most B2B purchase processes, with implications for marketing spend, channel mix, and internal coordination. The […]

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]]> YouTube’s mixed messages over AI https://www.marketingtechnews.net/news/youtubes-ai-policy-is-mixed-with-creation-vs-slop-slurs/ Fri, 23 Jan 2026 15:26:40 +0000 https://www.marketingtechnews.net/?p=115381 YouTube is giving with one hand, and taking with the other, with recent strategy statements from the company giving contradictory messages about the use of AI on the platform. In a communication to the YouTube community on Wednesday, YouTube’s chief executive, Neal Mohan, stated that a key part of the company’s strategy for 2026 is […]

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]]> TikTok experiments with ads built for discovery and decision-making https://www.marketingtechnews.net/news/tiktok-experiments-with-ads-built-for-discovery-and-decision-making/ Fri, 23 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115376 TikTok is expanding its ads for entertainment brands, with new formats designed to connect viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers trying to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard […]

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]]> Gen Z is changing where marketing begins, not just where it ends https://www.marketingtechnews.net/news/gen-z-is-changing-where-marketing-begins-not-just-where-it-ends/ Tue, 20 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115367 For many marketing teams, change does not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that used to drive attention may have started to lose traction. Over time, a pattern became clear: Gen Z responds differently, and familiar marketing assumptions were […]

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]]> Australia moves to restrict social media access for children https://www.marketingtechnews.net/news/australia-moves-to-restrict-social-media-access-for-children/ Wed, 05 Nov 2025 07:00:00 +0000 https://www.marketingtechnews.net/?p=115076 Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing them in the same group as Snapchat, TikTok, YouTube, […]

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]]> Social media is the centre of every marketing strategy https://www.marketingtechnews.net/news/from-ads-to-ai-to-podcasts-why-social-media-is-the-centre-of-every-marketing-strategy-in-2025/ Fri, 29 Aug 2025 09:20:56 +0000 https://www.marketingtechnews.net/?p=114863 Day-to-day marketing lives on social media: campaigns, conversations, collaborations, memes, and milestones. Every touchpoint comes back to where audiences already spend their time, online, from podcasts shared on YouTube, Instagram Reels, TikTok, and Shorts, to global brand campaigns launching on social first. Three studies from Metricool show that social media more than a mere part […]

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]]> Brands prepare for ‘intentional content consumption’ https://www.marketingtechnews.net/news/from-doomscrolling-to-depth-why-intentional-content-consumption-is-the-creator-trend-every-brand-needs-to-prepare-for/ Fri, 29 Aug 2025 08:58:57 +0000 https://www.marketingtechnews.net/?p=114857 Doomscrolling is out, depth is in! Gen Z is trading quick-hit swipes for Substack essays, TikTok “curriculums,” and long-form YouTube deep dives. Even bookstore chain Waterstones reports fiction sales up thanks to younger readers. The New York Times launched its “anti-brain-rot” campaign championing active absorption in the same week Vogue declared 2025 “the trend-less summer,” […]

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]]> LinkedIn expands video ads as Gen Z reshapes the platform https://www.marketingtechnews.net/news/linkedin-expands-video-ads-as-gen-z-reshapes-the-platform/ Tue, 26 Aug 2025 08:23:05 +0000 https://www.marketingtechnews.net/?p=114830 LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers. As reported by Reuters, AT&T Business, IBM, SAP, and ServiceNow will back the first season of new shows under the BrandLink initiative, which lets select publishers and creators run short pre-roll ads before their videos and share in the […]

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