Content Personalisation News - Marketing Tech News https://www.marketingtechnews.net/categories/content-creative-brand/content-personalisation/ Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2026 07:44:45 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Content Personalisation News - Marketing Tech News https://www.marketingtechnews.net/categories/content-creative-brand/content-personalisation/ 32 32 McDonald’s collectables bring customers back https://www.marketingtechnews.net/news/mcdonalds-uses-collectables-to-bring-customers-back-more-often/ Tue, 31 Mar 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117911 A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

The post McDonald’s collectables bring customers back appeared first on Marketing Tech News.

]]> Coca-Cola expands AI use in marketing and product development https://www.marketingtechnews.net/news/coca-cola-expands-ai-use-in-marketing-and-product-development/ Fri, 06 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117809 Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital systems and AI are becoming central to how the company creates demand, develops products, and runs marketing campaigns across markets. The change comes after several years when […]

The post Coca-Cola expands AI use in marketing and product development appeared first on Marketing Tech News.

]]> AI search is changing brand visibility — EZY.ai shows how https://www.marketingtechnews.net/news/ai-search-is-changing-brand-visibility-ezy-ai-shows-how/ Thu, 12 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115430 A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions instead of browsing search results. They get summaries, comparisons, and brand mentions in a single response, often without clicking through to a website. […]

The post AI search is changing brand visibility — EZY.ai shows how appeared first on Marketing Tech News.

]]> AI at forefront of retail landscape changes in 2026 https://www.marketingtechnews.net/news/tesco-report-on-brand-price-experience-ai-and-technology/ Fri, 30 Jan 2026 09:44:41 +0000 https://www.marketingtechnews.net/?p=115392 The British retail sector has experienced change over recent years due to technological, economic, and social factors. Now, Tesco Media’s We Know the Nation 2026 report has outlined the primary drivers reshaping British shops. The report pinpointed “cultural shifts, cognitive triggers, and behavioural patterns,” all of which are expected to affect retail media over the […]

The post AI at forefront of retail landscape changes in 2026 appeared first on Marketing Tech News.

]]> Why AI companies want to turn chat apps into shopping helpers https://www.marketingtechnews.net/news/why-ai-companies-want-to-turn-chat-apps-into-shopping-helpers/ Wed, 26 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115202 AI companies in the US and China are moving quickly to bring shopping tools into their main consumer apps. Each wants to build an all-purpose service that helps people search, talk, buy, and manage daily tasks from one place. OpenAI has added a new “shopping research” tool to ChatGPT. The feature can pull together buying […]

The post Why AI companies want to turn chat apps into shopping helpers appeared first on Marketing Tech News.

]]> Retailers turn to generative AI for smoother store operations https://www.marketingtechnews.net/news/retailers-turn-to-generative-ai-for-smoother-store-operations/ Wed, 19 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115158 Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies’ latest Global Shopper Study show how these pressures are pushing retailers to invest more in […]

The post Retailers turn to generative AI for smoother store operations appeared first on Marketing Tech News.

]]> Australia moves to restrict social media access for children https://www.marketingtechnews.net/news/australia-moves-to-restrict-social-media-access-for-children/ Wed, 05 Nov 2025 07:00:00 +0000 https://www.marketingtechnews.net/?p=115076 Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing them in the same group as Snapchat, TikTok, YouTube, […]

The post Australia moves to restrict social media access for children appeared first on Marketing Tech News.

]]> Provus AI – an agentic AI for services quoting https://www.marketingtechnews.net/news/provus-ai-an-agentic-ai-for-services-quoting/ Thu, 30 Oct 2025 15:44:21 +0000 https://www.marketingtechnews.net/?p=115065 Provus Inc, an AI-powered services estimation, pricing, and quoting solutions provider, has revealed its first-of-a-kind agentic AI platform, Provus AI, designed specifically for services quoting. The platform has been purpose-built to automate, optimise, and accelerate the revenue lifecycle for services-based engagements, providing services organisations with the means to improve win rates, safeguard margins, and increase […]

The post Provus AI – an agentic AI for services quoting appeared first on Marketing Tech News.

]]> Secure prepaid tags could boost retailers’ confidence in gift cards https://www.marketingtechnews.net/news/gift-card-tags-improve-security-retail-online-in-store/ Mon, 27 Oct 2025 09:32:11 +0000 https://www.marketingtechnews.net/?p=115051 Gift cards remain one of retail’s most resilient revenue drivers, but they have become a growing target for fraudsters. The US Federal Trade Commission estimates that a quarter of reported scams involve tampered or counterfeit cards. The operational fallout for merchants is significant, costing several a significant percentage of income from gift cards. A new […]

The post Secure prepaid tags could boost retailers’ confidence in gift cards appeared first on Marketing Tech News.

]]> What the TikTok sale means for US digital engagement https://www.marketingtechnews.net/news/what-the-tiktok-sale-means-for-us-digital-engagement/ Wed, 22 Oct 2025 11:33:17 +0000 https://www.marketingtechnews.net/?p=115020 It looks as if ByteDance is finally divesting its US TikTok operations under political pressure. A $14 billion deal led by Oracle and investors raises a bigger question than ownership: Who will control the algorithmic intelligence that powers the platform’s unique engagement engine? In some respects, the headline event is a technology story. Yet for […]

The post What the TikTok sale means for US digital engagement appeared first on Marketing Tech News.

]]>