Brand Identity News - Marketing Tech News https://www.marketingtechnews.net/categories/content-creative-brand/brand-identity/ Digital Marketing News: customer experience, social, mobile marketing Fri, 27 Mar 2026 06:58:04 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Brand Identity News - Marketing Tech News https://www.marketingtechnews.net/categories/content-creative-brand/brand-identity/ 32 32 AI shifts from feature to brand story at Samsung https://www.marketingtechnews.net/news/ai-shifts-from-feature-to-brand-story-at-samsung/ Fri, 27 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117881 AI is beginning to shape how brands promote themselves, not just how they build products. At Samsung Electronics, that transition is becoming more visible in the marketing strategy. Recent comments from Samsung’s US marketing leadership suggest the company is treating AI as part of its brand identity. Instead of limiting AI to product features or […]

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]]> Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms https://www.marketingtechnews.net/news/burberry-trench-coat-campaign-shows-luxury-marketing-shift-to-social-platforms/ Tue, 17 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117849 Many luxury brands built their image through print ads and seasonal campaigns planned months in advance. Burberry’s recent marketing campaigns show how that model is changing. Social platforms have reshaped the rhythm of fashion marketing, pushing teams to work on shorter cycles and respond to trends that appear online. Recent Burberry campaigns have placed renewed […]

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]]> Ford campaign shows brands testing longer streaming ads https://www.marketingtechnews.net/news/ford-campaign-shows-brands-testing-longer-streaming-ads/ Thu, 12 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117818 A different kind of advertising campaign is appearing on streaming platforms. Rather than short commercial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes. One recent example comes from the Ford Motor Company, which has been running a campaign on the Apple TV platform built as a […]

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]]> Why traffic numbers look different in the age of AI search https://www.marketingtechnews.net/news/why-traffic-numbers-look-different-in-the-age-of-ai-search/ Wed, 04 Feb 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115403 For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered search changes how people discover brands. AI-powered search tools, chat assistants, and summaries now answer many questions before a user ever […]

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]]> AI at forefront of retail landscape changes in 2026 https://www.marketingtechnews.net/news/tesco-report-on-brand-price-experience-ai-and-technology/ Fri, 30 Jan 2026 09:44:41 +0000 https://www.marketingtechnews.net/?p=115392 The British retail sector has experienced change over recent years due to technological, economic, and social factors. Now, Tesco Media’s We Know the Nation 2026 report has outlined the primary drivers reshaping British shops. The report pinpointed “cultural shifts, cognitive triggers, and behavioural patterns,” all of which are expected to affect retail media over the […]

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]]> Retailers turn to generative AI for smoother store operations https://www.marketingtechnews.net/news/retailers-turn-to-generative-ai-for-smoother-store-operations/ Wed, 19 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115158 Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies’ latest Global Shopper Study show how these pressures are pushing retailers to invest more in […]

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]]> Visa finally joins Asia Pacific’s QR payment party—but is it too late? https://www.marketingtechnews.net/news/visa-qr-payment-asia-pacific-launch-analysis/ Wed, 12 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115112 Visa’s November 12 announcement of its Scan to Pay solution for QR payment adoption across Asia Pacific raises a fundamental question: what took so long, and does anyone actually need this? The payment network giant has launched partnerships with digital wallets, including Samsung Wallet across eight Asia Pacific markets (Australia, Hong Kong, Japan, Malaysia, Singapore, […]

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]]> Australia moves to restrict social media access for children https://www.marketingtechnews.net/news/australia-moves-to-restrict-social-media-access-for-children/ Wed, 05 Nov 2025 07:00:00 +0000 https://www.marketingtechnews.net/?p=115076 Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing them in the same group as Snapchat, TikTok, YouTube, […]

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]]> The implications of China’s new influencer law for marketing accountability https://www.marketingtechnews.net/news/the-implications-of-chinas-new-influencer-law-for-marketing-accountability/ Thu, 30 Oct 2025 12:37:00 +0000 https://www.marketingtechnews.net/?p=115060 China’s new influencer regulation came into effect on 25 October and is an most assertive attempt to enforce expertise and empirical knowledge in digital content. The rule requires creators discussing regulated topics like finance, law, medicine, and education to hold recognised qualifications before they can publish online. For marketing leaders, it’s a compliance story, but […]

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]]> Advertisers in APAC are moving beyond Google and Meta https://www.marketingtechnews.net/news/advertisers-in-apac-are-moving-beyond-google-and-meta/ Mon, 06 Oct 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114971 Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that dominance is starting to face new pressures as mobile users spend more time in independent apps. Across Asia-Pacific (APAC), this shift is prompting many advertisers to rethink their dependence on the two tech giants. New research from Moloco, developed […]

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