Social Storytelling News - Marketing Tech News https://www.marketingtechnews.net/categories/content-creative-brand/social-storytelling/ Digital Marketing News: customer experience, social, mobile marketing Wed, 25 Mar 2026 12:44:56 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Social Storytelling News - Marketing Tech News https://www.marketingtechnews.net/categories/content-creative-brand/social-storytelling/ 32 32 Unilever adjusts marketing to respond faster to consumer trends https://www.marketingtechnews.net/news/unilever-adjusts-marketing-to-respond-faster-to-consumer-trends/ Wed, 25 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117873 Chief growth and marketing officer at Unilever, Esi Eggleston Bracey, has said the company’s “Desire at Scale” strategy is designed to help brands connect with people “authentically and at speed to drive sales.” She described the company’s model as one that links culture, community, and commerce more closely than before. The strategy points to an […]

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]]> Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms https://www.marketingtechnews.net/news/burberry-trench-coat-campaign-shows-luxury-marketing-shift-to-social-platforms/ Tue, 17 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117849 Many luxury brands built their image through print ads and seasonal campaigns planned months in advance. Burberry’s recent marketing campaigns show how that model is changing. Social platforms have reshaped the rhythm of fashion marketing, pushing teams to work on shorter cycles and respond to trends that appear online. Recent Burberry campaigns have placed renewed […]

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]]> Ford campaign shows brands testing longer streaming ads https://www.marketingtechnews.net/news/ford-campaign-shows-brands-testing-longer-streaming-ads/ Thu, 12 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117818 A different kind of advertising campaign is appearing on streaming platforms. Rather than short commercial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes. One recent example comes from the Ford Motor Company, which has been running a campaign on the Apple TV platform built as a […]

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]]> Netflix and NBCUniversal test hybrid marketing campaigns https://www.marketingtechnews.net/news/netflix-and-nbcuniversal-test-hybrid-marketing-campaigns/ Wed, 04 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117804 Netflix and NBCUniversal are experimenting with new marketing strategies to connect with audiences beyond the streaming screen. Rather than relying only on trailers, social media ads, or traditional promotions, some studios are building campaigns that blend in-person experiences with digital engagement. During a panel discussion at the Campaign Convene 2026 conference, executives from both companies […]

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]]> Australia moves to restrict social media access for children https://www.marketingtechnews.net/news/australia-moves-to-restrict-social-media-access-for-children/ Wed, 05 Nov 2025 07:00:00 +0000 https://www.marketingtechnews.net/?p=115076 Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing them in the same group as Snapchat, TikTok, YouTube, […]

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]]> LinkedIn expands video ads as Gen Z reshapes the platform https://www.marketingtechnews.net/news/linkedin-expands-video-ads-as-gen-z-reshapes-the-platform/ Tue, 26 Aug 2025 08:23:05 +0000 https://www.marketingtechnews.net/?p=114830 LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers. As reported by Reuters, AT&T Business, IBM, SAP, and ServiceNow will back the first season of new shows under the BrandLink initiative, which lets select publishers and creators run short pre-roll ads before their videos and share in the […]

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]]> The future of community-driven marketing: What to expect from DMWF North America’s expert panel https://www.marketingtechnews.net/news/the-future-of-community-driven-marketing/ Thu, 31 Jul 2025 10:48:03 +0000 https://www.marketingtechnews.net/?p=111406 As the digital marketing landscape evolves at breakneck speed, one powerful truth remains: the brands that thrive tomorrow will be the ones that build connected communities today. This October, DMWF North America — returning to Marriott Marquis, Times Square, NYC on October 13–14, 2025 — will host a timely and essential session as part of […]

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]]> The LinkedIn ecosystem in 2025: Data from Metricool’s industry report https://www.marketingtechnews.net/news/the-linkedin-ecosystem-in-2025-data-from-metricools-industry-report/ Tue, 13 May 2025 13:20:06 +0000 https://www.marketingtechnews.net/?p=111158 LinkedIn has transformed from a traditional professional networking site into a vibrant, content-driven platform, as highlighted in Metricool’s 2025 LinkedIn Study. Analyzing over 577,000 posts from nearly 48,000 pages, the study reveals significant shifts in the platform regarding video content and how brands can tap into underutilized formats to drive engagement. To facilitate the comparison […]

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]]> Can NOT using AI be a market differentiator for agencies? https://www.marketingtechnews.net/news/can-not-using-ai-be-a-market-differentiator-for-agencies/ Fri, 02 May 2025 14:05:31 +0000 https://www.marketingtechnews.net/?p=111128 AI is a game changer – this is in no doubt. With AI-powered tools implemented in various industries to aid copy-writing, data analysis, and SEO, not utilising the technology can be perceived as an outdated approach, one that may signal a lack of innovation in an agency or by an individual marketer. Although AI-based platforms […]

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]]> If you think ‘authenticity’ is the answer, you’re asking the wrong question https://www.marketingtechnews.net/news/if-you-think-authenticity-is-the-answer-youre-asking-the-wrong-question/ Fri, 25 Apr 2025 08:30:14 +0000 https://www.marketingtechnews.net/?p=111097 We’ve been sold a lie in modern marketing, that authenticity is the secret sauce to engagement. That all you need to do is “be real” and audiences will swoon. But “being real” is not a strategy, it’s a default setting. And when everyone’s defaulting to the same script, it’s no longer real, it’s noise. That’s […]

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