Campaign & Strategy Execution News - Marketing Tech News https://www.marketingtechnews.net/categories/campaign-strategy-execution/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 May 2026 08:52:21 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Campaign & Strategy Execution News - Marketing Tech News https://www.marketingtechnews.net/categories/campaign-strategy-execution/ 32 32 OpenAI makes ChatGPT ads easier for ecommerce brands https://www.marketingtechnews.net/news/openai-chatgpt-ads-ecommerce-product-feeds/ Thu, 14 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118086 OpenAI is adding product feed-based ads tools for ecommerce companies running campaigns in ChatGPT. The update allows retailers to generate ads from existing product catalogues instead of creating campaigns for each item manually. The ads will continue to appear below ChatGPT responses and will be labelled as sponsored. According to Digiday, the change applies to […]

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]]> Banuba advances AI try-on platform as retail goes digital https://www.marketingtechnews.net/news/retailers-and-opticians-using-ai-on-the-increase/ Tue, 12 May 2026 08:26:14 +0000 https://www.marketingtechnews.net/?p=118082 Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” letting retail customers “test cosmetics, and accessories with their electronic devices.” The company announced it’s updated its virtual AI try-on platform, introducing new features including contact […]

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]]> Reddit AI ad tools support community-led performance marketing https://www.marketingtechnews.net/news/reddit-ai-ad-tools-community-targeting/ Mon, 04 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118065 Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]

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]]> Microsoft prepares AI Max for Search pilot across Bing and Copilot https://www.marketingtechnews.net/news/microsoft-ai-max-for-search-bing-copilot/ Tue, 28 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118030 Microsoft Advertising is preparing an open pilot of AI Max for search campaigns in May, as the company adds more advertising and commerce tools in Bing, Copilot Search, and Copilot Answers. AI Max uses artificial intelligence to support expanded query matching and URL routing for search campaigns. Microsoft said the tool is designed to help […]

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]]> DMWF Spotlight: The Full-Funnel Performance Marketing Strategy Every Brand Needs in 2026 https://www.marketingtechnews.net/news/dmwf-spotlight-the-full-funnel-performance-marketing-strategy-every-brand-needs-in-2026/ Wed, 15 Apr 2026 14:42:09 +0000 https://www.marketingtechnews.net/?p=117989 In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their budgets. This potential comes from the collective efforts across teams, where branding builds strong awareness on one side, performance drives measurable outcomes through ROAS on the other, and in between lies the chance to create a […]

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]]> How Malaysia Airlines is using AI to speed up campaign production https://www.marketingtechnews.net/news/malaysia-airlines-speeds-up-campaign-production-with-ai/ Mon, 13 Apr 2026 13:00:00 +0000 https://www.marketingtechnews.net/?p=117976 Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work required to adapt creative assets often slows everything down. Each variation – whether for language, culture, or platform – adds time and cost. Brands are starting […]

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]]> Apple offers ads on iOS Maps but what’s the final destination? https://www.marketingtechnews.net/news/apple-maps-ads-on-ios-but-will-it-reach-its-destination/ Fri, 10 Apr 2026 10:26:00 +0000 https://www.marketingtechnews.net/?p=117957 Apple’s announcement that it will begin to show ads in its Maps app offers businesses new opportunities to showcase their services to iOS users. The company’s decision will add revenue to the Apple Services income stream, which has been clearing $100 billion annually from products such as iCloud, Apple Music and the App Store. Apple […]

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]]> Search moves beyond keywords as AI reshapes ad targeting https://www.marketingtechnews.net/news/search-moves-beyond-keywords-as-ai-reshapes-ad-targeting/ Mon, 06 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117933 AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered. At a recent media session on AI, search, and advertising, Dan Taylor, Vice President, Global Ads, Google, said these changes are already visible in how […]

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]]> McDonald’s collectables bring customers back https://www.marketingtechnews.net/news/mcdonalds-uses-collectables-to-bring-customers-back-more-often/ Tue, 31 Mar 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117911 A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

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]]> DMWF Spotlight: How to make your digital marketing work harder and supercharge results https://www.marketingtechnews.net/news/dmwf-spotlight-how-to-make-your-digital-marketing-work-harder-and-supercharge-results/ Fri, 27 Mar 2026 14:16:14 +0000 https://www.marketingtechnews.net/?p=117889 Digital marketers are under constant pressure to do more with their budgets. But what if the answer isn’t more digital spend – but instead  it’s about making your existing investment work harder? At JCDecaux’s sessions at DMWF, we’ll share new insight including, ‘The Point of Search’ and unveil an important new study ‘The Point of […]

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