Media Planning & Budgeting News - Marketing Tech News https://www.marketingtechnews.net/categories/campaign-strategy-execution/media-planning-budgeting/ Digital Marketing News: customer experience, social, mobile marketing Fri, 10 Apr 2026 10:35:55 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Media Planning & Budgeting News - Marketing Tech News https://www.marketingtechnews.net/categories/campaign-strategy-execution/media-planning-budgeting/ 32 32 Apple offers ads on iOS Maps but what’s the final destination? https://www.marketingtechnews.net/news/apple-maps-ads-on-ios-but-will-it-reach-its-destination/ Fri, 10 Apr 2026 10:26:00 +0000 https://www.marketingtechnews.net/?p=117957 Apple’s announcement that it will begin to show ads in its Maps app offers businesses new opportunities to showcase their services to iOS users. The company’s decision will add revenue to the Apple Services income stream, which has been clearing $100 billion annually from products such as iCloud, Apple Music and the App Store. Apple […]

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]]> TikTok experiments with ads built for discovery and decision-making https://www.marketingtechnews.net/news/tiktok-experiments-with-ads-built-for-discovery-and-decision-making/ Fri, 23 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115376 TikTok is expanding its ads for entertainment brands, with new formats designed to connect viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers trying to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard […]

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]]> Agentic AI as marketing infrastructure https://www.marketingtechnews.net/news/agentic-ai-at-work-in-enterprise-marketing-functions/ Tue, 06 Jan 2026 14:01:15 +0000 https://www.marketingtechnews.net/?p=115340 Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing agentic AI not as a tactical optimisation tool, but as infrastructure designed to run complex advertising systems continuously and at scale. For marketing leaders responsible for […]

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]]> Advertisers in APAC are moving beyond Google and Meta https://www.marketingtechnews.net/news/advertisers-in-apac-are-moving-beyond-google-and-meta/ Mon, 06 Oct 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114971 Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that dominance is starting to face new pressures as mobile users spend more time in independent apps. Across Asia-Pacific (APAC), this shift is prompting many advertisers to rethink their dependence on the two tech giants. New research from Moloco, developed […]

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]]> News sites lose traffic as Google AI Overviews replace search https://www.marketingtechnews.net/news/news-sites-lose-traffic-as-google-ai-overviews-replace-traditional-search/ Wed, 06 Aug 2025 09:00:00 +0000 https://www.marketingtechnews.net/?p=111429 In recent months, millions of people around the world have seen something new at the top of their Google search results – AI-generated summaries. The brief answers, called AI Overviews, appear automatically in response to many searches, giving users a quick summary pulled from various online sources. While it’s possible to hide these summaries, most […]

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]]> 53% of brands increase e-commerce spending for Amazon Prime Day https://www.marketingtechnews.net/news/53-of-brands-increase-e-commerce-spending-for-amazon-prime-day/ Wed, 09 Oct 2024 09:00:17 +0000 https://www.marketingtechnews.net/?p=110169 Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in the holiday shopping season, according to McKinsey & Company.   Its latest e-commerce study explored what leading brands are doing to win in e-commerce and […]

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]]> ‘Bullish’ marketing industry plans to boost spending power in 2024 https://www.marketingtechnews.net/news/bullish-marketing-industry-plans-to-boost-spending-power-in-2024/ Mon, 12 Feb 2024 15:25:26 +0000 https://www.marketingtechnews.net/?p=109405 UK marketing leaders are gearing up for a ‘bullish’ 2024, with more than 70% planning to boost digital budgets this year, new data shows.   Following four years of economic flatlining and commercial pressures for many of the UK’s top marketers, 2024 is expected to see a resurgence in industry optimism, with increased investment being directed […]

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]]> Bot clicks and fake traffic set to cost advertisers over $71bn in 2024 https://www.marketingtechnews.net/news/bot-clicks-and-fake-traffic-set-to-cost-advertisers-over-71bn-59bn-in-2024-amid-budget-cuts/ Mon, 29 Jan 2024 08:46:20 +0000 https://www.marketingtechnews.net/?p=109386 With ad spend growth slowing to 5.3%, new research reveals an emerging threat to dwindling budgets – invalid traffic (IVT). In 2024, advertisers are set to waste over $71bn (£59bn)* on traffic generated by invalid activity, including bots and automated scripts –  an increase of 33% from 2022. Conducted by leading marketing efficiency platform Lunio, the research […]

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]]> Brands are wasting $600m+ in ad spend during the holiday season https://www.marketingtechnews.net/news/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season/ Mon, 27 Nov 2023 09:42:54 +0000 https://www.marketingtechnews.net/?p=109272 Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX, a technology company powering creative decision-making for the world’s largest brands. The analysis, which assessed over 3.9 million ads from 2021-2022, from 400+ brands across 10 different industries including retail, food and beverage, and […]

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]]> Brands spent a £71bn on influencer ads in five years https://www.marketingtechnews.net/news/brands-spent-a-71bn-on-influencer-ads-in-five-years/ Tue, 15 Aug 2023 07:19:56 +0000 https://www.marketingtechnews.net/?p=109072 Over the past years, influencers have become one of the top choices for social media marketers, providing brands an opportunity to reach millions of potential users practically overnight. The rising popularity of influencers has boosted the total spending in this market to record highs. According to data presented by OnlyAccounts.io, brands have spent a whopping […]

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