Performance Marketing Tools News - Marketing Tech News https://www.marketingtechnews.net/categories/campaign-strategy-execution/performance-marketing-tools/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 May 2026 08:52:21 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Performance Marketing Tools News - Marketing Tech News https://www.marketingtechnews.net/categories/campaign-strategy-execution/performance-marketing-tools/ 32 32 OpenAI makes ChatGPT ads easier for ecommerce brands https://www.marketingtechnews.net/news/openai-chatgpt-ads-ecommerce-product-feeds/ Thu, 14 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118086 OpenAI is adding product feed-based ads tools for ecommerce companies running campaigns in ChatGPT. The update allows retailers to generate ads from existing product catalogues instead of creating campaigns for each item manually. The ads will continue to appear below ChatGPT responses and will be labelled as sponsored. According to Digiday, the change applies to […]

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]]> Reddit AI ad tools support community-led performance marketing https://www.marketingtechnews.net/news/reddit-ai-ad-tools-community-targeting/ Mon, 04 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118065 Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]

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]]> Microsoft prepares AI Max for Search pilot across Bing and Copilot https://www.marketingtechnews.net/news/microsoft-ai-max-for-search-bing-copilot/ Tue, 28 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118030 Microsoft Advertising is preparing an open pilot of AI Max for search campaigns in May, as the company adds more advertising and commerce tools in Bing, Copilot Search, and Copilot Answers. AI Max uses artificial intelligence to support expanded query matching and URL routing for search campaigns. Microsoft said the tool is designed to help […]

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]]> DMWF Spotlight: The Full-Funnel Performance Marketing Strategy Every Brand Needs in 2026 https://www.marketingtechnews.net/news/dmwf-spotlight-the-full-funnel-performance-marketing-strategy-every-brand-needs-in-2026/ Wed, 15 Apr 2026 14:42:09 +0000 https://www.marketingtechnews.net/?p=117989 In 2026, the opportunity between awareness and conversion is where marketing teams can unlock the most value from their budgets. This potential comes from the collective efforts across teams, where branding builds strong awareness on one side, performance drives measurable outcomes through ROAS on the other, and in between lies the chance to create a […]

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]]> DMWF Spotlight: How to make your digital marketing work harder and supercharge results https://www.marketingtechnews.net/news/dmwf-spotlight-how-to-make-your-digital-marketing-work-harder-and-supercharge-results/ Fri, 27 Mar 2026 14:16:14 +0000 https://www.marketingtechnews.net/?p=117889 Digital marketers are under constant pressure to do more with their budgets. But what if the answer isn’t more digital spend – but instead  it’s about making your existing investment work harder? At JCDecaux’s sessions at DMWF, we’ll share new insight including, ‘The Point of Search’ and unveil an important new study ‘The Point of […]

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]]> DMWF Spotlight: Stop personalising more. Start thinking better. https://www.marketingtechnews.net/news/dmwf-spotlight-stop-personalising-more-start-thinking-better/ Tue, 03 Mar 2026 09:48:50 +0000 https://www.marketingtechnews.net/?p=117781 Why the future of CRM isn’t more automation, it’s better judgement. In the last year, we’ve worked with dozens of businesses. In every single one of them, without exception, what the leadership team believed was happening and what was actually happening were different things. Not a little different. Meaningfully different. And in most cases, expensively […]

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]]> Webflow and Google Ads narrow the gap between ads and site results https://www.marketingtechnews.net/news/webflow-and-google-ads-close-the-gap-between-ads-and-site-results/ Thu, 29 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115388 Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is […]

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]]> TikTok experiments with ads built for discovery and decision-making https://www.marketingtechnews.net/news/tiktok-experiments-with-ads-built-for-discovery-and-decision-making/ Fri, 23 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115376 TikTok is expanding its ads for entertainment brands, with new formats designed to connect viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers trying to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard […]

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]]> Email signature do’s & don’ts: from chaos to consistency and performance in every send https://www.marketingtechnews.net/news/email-signature-dos-donts-from-chaos-to-consistency-and-performance-in-every-send/ Mon, 17 Nov 2025 09:43:02 +0000 https://www.marketingtechnews.net/?p=115133 Author: Amandine Fernandez, CMO Letsignit Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility. The average office worker sends around 32 emails a day. In a company of 300 people, that’s nearly 200,000 emails every month, each one a touchpoint that can either reinforce or weaken […]

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]]> Why leading brands are moving to SaaS marketing mix modelling https://www.marketingtechnews.net/news/why-leading-brands-are-moving-to-saas-marketing-mix-modelling/ Fri, 07 Nov 2025 11:03:38 +0000 https://www.marketingtechnews.net/?p=115108 Making Data-Driven Marketing Decisions Has Never Been This Accessible For years, Marketing Mix Modelling has been the domain of consultancies and annual reports – expensive, opaque and frustratingly static. But what if you could have real-time insights, predictive forecasting and AI-powered optimisation at your fingertips? Welcome to the next generation of MMM. The Challenge Modern […]

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