Multichannel Campaign Management News - Marketing Tech News

Banuba advances AI try-on platform as retail goes digital

David Thomas — Tue, 12 May 2026 08:26:14 +0000

Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” letting retail customers “test cosmetics, and accessories with their electronic devices.” The company announced it’s updated its virtual AI try-on platform, introducing new features including contact […]

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How Malaysia Airlines is using AI to speed up campaign production

Muhammad Zulhusni — Mon, 13 Apr 2026 13:00:00 +0000

Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work required to adapt creative assets often slows everything down. Each variation – whether for language, culture, or platform – adds time and cost. Brands are starting […]

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Netflix and NBCUniversal test hybrid marketing campaigns

Muhammad Zulhusni — Wed, 04 Mar 2026 10:00:00 +0000

Netflix and NBCUniversal are experimenting with new marketing strategies to connect with audiences beyond the streaming screen. Rather than relying only on trailers, social media ads, or traditional promotions, some studios are building campaigns that blend in-person experiences with digital engagement. During a panel discussion at the Campaign Convene 2026 conference, executives from both companies […]

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News sites lose traffic as Google AI Overviews replace search

Muhammad Zulhusni — Wed, 06 Aug 2025 09:00:00 +0000

In recent months, millions of people around the world have seen something new at the top of their Google search results – AI-generated summaries. The brief answers, called AI Overviews, appear automatically in response to many searches, giving users a quick summary pulled from various online sources. While it’s possible to hide these summaries, most […]

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Reddit bets on AI and search as ad revenue grows and shares climb

Muhammad Zulhusni — Fri, 01 Aug 2025 11:51:02 +0000

Reddit thinks it has what it takes to become more than a social platform – it wants to be a place people go to search for answers. The company says its forums offer something that’s hard to find elsewhere: real conversations from real people. As reported by Business Insider, Reddit said in its second-quarter report […]

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Google launches Web Guide: A bet on AI-curated results

Dashveenjit Kaur — Mon, 28 Jul 2025 09:24:40 +0000

For over two decades, Google has served search results in essentially the same format: a ranked list of blue links that users scroll through to find relevant information. Now, Google’s AI search is challenging that fundamental approach with Web Guide, an experimental feature that doesn’t just find information – it thinks about how to organise […]

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Athena raises $2.2M to track how brands appear in AI responses

Muhammad Zulhusni — Mon, 07 Jul 2025 08:30:00 +0000

Athena, a startup focused on AI-driven search visibility, has launched from stealth with $2.2 million in funding. The round included backing from Y Combinator, FCVC, Red Bike Capital, Amino Capital, and several veterans from the search and SEO space, including Eli Schwartz and Ashley Stirrup. The company is building what it calls a generative engine […]

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Optimising for Google’s new SERP features

David Thomas — Fri, 13 Jun 2025 14:31:44 +0000

1998 – the official launch of Google and the beginning of a new world where information would be forever at our fingertips. In the 23 years since, Google has experienced thousands of algorithm updates, with its SERPs (Search Engine Results Pages) undergoing substantial changes, evolving into dynamic, AI-powered answer engines. The evolution of Google’s SERPs […]

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7 martech startups challenging the big players

Duncan MacRae — Tue, 08 Apr 2025 06:03:00 +0000

The MarTech landscape is rapidly evolving, with innovative startups emerging to challenge the dominance of established players. As brands increasingly seek personalized, data-driven marketing solutions, these agile companies are harnessing new technologies to provide smarter, more efficient tools for engagement, data enrichment, and customer experience. In the next five years, these seven MarTech startups are […]

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Think you know SEO? AI search is changing everything – here’s what you need to know

Claire Snook — Mon, 03 Mar 2025 07:10:00 +0000

Interacting with AI-powered search feels remarkably like chatting with a friend – someone who listens, understands, and responds thoughtfully, without overwhelming you with irrelevant advice or unnecessary information. Unlike traditional search engines such as Google, which rely on keywords and often feel robotic or transactional, AI search processes natural-language questions and retains context during a […]

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