A/B Testing & Optimisation News - Marketing Tech News https://www.marketingtechnews.net/categories/campaign-strategy-execution/a-b-testing-optimisation/ Digital Marketing News: customer experience, social, mobile marketing Tue, 17 Mar 2026 15:14:18 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png A/B Testing & Optimisation News - Marketing Tech News https://www.marketingtechnews.net/categories/campaign-strategy-execution/a-b-testing-optimisation/ 32 32 Conversational keywords as the foundation of generative engine optimisation https://www.marketingtechnews.net/news/conversational-keywords-as-the-foundation-of-generative-engine-optimisation/ Tue, 17 Mar 2026 15:00:00 +0000 https://www.marketingtechnews.net/?p=117857 Do you remember the days when searching for items online meant typing stiff, robotic phrases into search engines? For businesses that sought to boost rankings, this meant identifying valuable terms, measuring their volume, and incorporating them into content. And although several businesses still follow this method, approaches are changing steadily. With generative AI systems emerging, […]

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]]> Optimising for AI search – a guide https://www.marketingtechnews.net/news/seach-optimisation-for-ai-our-guide-to-best-results/ Fri, 08 Aug 2025 12:25:05 +0000 https://www.marketingtechnews.net/?p=114782 4 ways to optimise your website for AI search AI-powered search engines are reinventing the ways users find information online, meaning content creators and website owners need to update SEO strategies to achieve a higher website rankings. The ability to do so, however, is not a walk in the park and requires skill and time. […]

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]]> Making your peace with zero-click searches https://www.marketingtechnews.net/news/making-your-peace-with-zero-click-searches/ Mon, 04 Aug 2025 11:42:00 +0000 https://www.marketingtechnews.net/?p=114532 Digital marketing used to be all about driving as much traffic to your website as possible, but that norm has changed. Years ago, search engines started shifting the status quo by surfacing ‘answer boxes,’ which deliver desired information without any need for people to click through to an external web page. The rise of AI […]

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]]> Optimising for Google’s new SERP features https://www.marketingtechnews.net/news/optimising-for-googles-new-serp-features/ Fri, 13 Jun 2025 14:31:44 +0000 https://www.marketingtechnews.net/?p=111246 1998 – the official launch of Google and the beginning of a new world where information would be forever at our fingertips. In the 23 years since, Google has experienced thousands of algorithm updates, with its SERPs (Search Engine Results Pages) undergoing substantial changes, evolving into dynamic, AI-powered answer engines. The evolution of Google’s SERPs […]

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]]> Why marketers are rethinking SEO, ad buying, and data use https://www.marketingtechnews.net/news/why-marketers-are-rethinking-seo-ad-buying-and-data-use/ Thu, 29 May 2025 09:47:10 +0000 https://www.marketingtechnews.net/?p=111214 Traditional SEO isn’t going away, but marketers are starting to rethink how people find content online. With more users getting answers from tools like ChatGPT or Google’s Search Generative Experience, attention is shifting to what’s now being called Generative Engine Optimisation, or GEO. GEO means altering content so it’s more likely to appear in AI-generated […]

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]]> DataAlly launches beta phase for Facebook ad creative performance analysis https://www.marketingtechnews.net/news/dataally-launches-beta-phase-for-facebook-ad-creative-performance-analysis/ Tue, 17 Sep 2024 12:28:36 +0000 https://www.marketingtechnews.net/?p=110112 DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge tool is designed to help marketers, creative strategists and business owners optimise their Facebook ad campaigns by providing actionable insights. Beta testers can now sign up on […]

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]]> HubSpot launches the first free tool for AI discovery https://www.marketingtechnews.net/news/hubspot-launches-the-first-free-tool-for-ai-discovery/ Tue, 27 Aug 2024 06:16:00 +0000 https://www.marketingtechnews.net/?p=109983 Customers and prospects are ditching traditional search in favour of researching with AI for quick, personalised answers, according to marketing specialist HubSpot. In fact, it says, usage of tools like ChatGPT to answer questions is up 37%, while search engines are down 11%. For marketers who have been focused on getting their brands discovered with […]

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]]> Choose the right customer data platform (CDP) for your business: Why AEP stands out https://www.marketingtechnews.net/news/choose-the-right-customer-data-platform-cdp-for-your-business-why-aep-stands-out/ Fri, 09 Aug 2024 08:40:18 +0000 https://www.marketingtechnews.net/?p=109938 How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me take on your burden.” They offer a unified view of customer data, a complete customer experience, and relatively low acquisition costs. According to […]

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]]> How Going increased trial start rates by 104% month-on-month https://www.marketingtechnews.net/news/how-going-increased-trial-start-rates-by-104-month-on-month/ Fri, 14 Jun 2024 13:43:00 +0000 https://www.marketingtechnews.net/?p=109751 Going, an online travel company with over 50 employees, specialises in helping people save money while exploring the world. They have realised that saving money on air travel not only reduces the burden on one’s wallet but also allows people to explore wider travel possibilities. Their subscription-based model offers various plans, ranging from a free […]

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]]> Acquia expands digital experience platform with launch of digital experience optimisation solution https://www.marketingtechnews.net/news/acquia-expands-digital-experience-platform-with-launch-of-digital-experience-optimisation-solution/ Wed, 22 May 2024 05:27:00 +0000 https://www.marketingtechnews.net/?p=109654 Acquia, a specialist in open digital experience software, has expanded its digital experience platform, Acquia DXP, with the launch of Acquia Digital Experience Optimization (DXO). The new solution makes Acquia the first of any DXP vendor to offer a complete offering to maximise content relevance, search performance, and conversions. In addition to the previously announced […]

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