Messaging Strategy News - Marketing Tech News

AI shifts from feature to brand story at Samsung

Muhammad Zulhusni — Fri, 27 Mar 2026 10:00:00 +0000

AI is beginning to shape how brands promote themselves, not just how they build products. At Samsung Electronics, that transition is becoming more visible in the marketing strategy. Recent comments from Samsung’s US marketing leadership suggest the company is treating AI as part of its brand identity. Instead of limiting AI to product features or […]

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Unilever adjusts marketing to respond faster to consumer trends

Muhammad Zulhusni — Wed, 25 Mar 2026 10:00:00 +0000

Chief growth and marketing officer at Unilever, Esi Eggleston Bracey, has said the company’s “Desire at Scale” strategy is designed to help brands connect with people “authentically and at speed to drive sales.” She described the company’s model as one that links culture, community, and commerce more closely than before. The strategy points to an […]

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Burberry’s trench coat campaign shows luxury marketing’s shift to social platforms

Muhammad Zulhusni — Tue, 17 Mar 2026 10:00:00 +0000

Many luxury brands built their image through print ads and seasonal campaigns planned months in advance. Burberry’s recent marketing campaigns show how that model is changing. Social platforms have reshaped the rhythm of fashion marketing, pushing teams to work on shorter cycles and respond to trends that appear online. Recent Burberry campaigns have placed renewed […]

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LINE’s AI agents point to messaging apps becoming sales channels

Muhammad Zulhusni — Fri, 13 Mar 2026 10:00:00 +0000

Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer support and sales within these platforms. That structure has made them an important channel for businesses that want to interact with […]

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Ford campaign shows brands testing longer streaming ads

Muhammad Zulhusni — Thu, 12 Mar 2026 10:00:00 +0000

A different kind of advertising campaign is appearing on streaming platforms. Rather than short commercial breaks, some brands are testing longer video stories designed for streaming ads that unfold over several episodes. One recent example comes from the Ford Motor Company, which has been running a campaign on the Apple TV platform built as a […]

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Marketers struggle to predict AI’s methods for B2B purchase choice

MarketingTech News — Wed, 11 Feb 2026 13:49:00 +0000

AI-powered search has moved from experiment to operating norm in UK B2B buying. A new study [email wall] of 175 UK business decision-makers, conducted by Norstat for Clarity Global, finds that AI tools now shape discovery, evaluation, and justification in most B2B purchase processes, with implications for marketing spend, channel mix, and internal coordination. The […]

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TikTok experiments with ads built for discovery and decision-making

Muhammad Zulhusni — Fri, 23 Jan 2026 11:00:00 +0000

TikTok is expanding its ads for entertainment brands, with new formats designed to connect viewers to shows, movies, and subscriptions more directly. The changes could matter for marketers trying to justify short-form video spend by tying engagement to actions that finance teams care about, like subscriptions or ticket sales. That link has often been hard […]

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Gen Z is changing where marketing begins, not just where it ends

Muhammad Zulhusni — Tue, 20 Jan 2026 11:00:00 +0000

For many marketing teams, change does not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that used to drive attention may have started to lose traction. Over time, a pattern became clear: Gen Z responds differently, and familiar marketing assumptions were […]

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How zero-click and AI search are changing marketing

Muhammad Zulhusni — Tue, 02 Dec 2025 10:00:00 +0000

For years, websites relied on clicks from Google to bring in readers, buyers, and leads. That basic pattern is now shifting. More search pages show AI-generated summaries and instant answers that keep people from leaving the results page. When users get what they need at the top of the screen, they often stop there. Studies […]

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Retailers turn to generative AI for smoother store operations

Muhammad Zulhusni — Wed, 19 Nov 2025 10:00:00 +0000

Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies’ latest Global Shopper Study show how these pressures are pushing retailers to invest more in […]

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