Creative & Data Integration News - Marketing Tech News https://www.marketingtechnews.net/categories/campaign-strategy-execution/creative-data-integration/ Digital Marketing News: customer experience, social, mobile marketing Thu, 14 May 2026 08:52:21 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Creative & Data Integration News - Marketing Tech News https://www.marketingtechnews.net/categories/campaign-strategy-execution/creative-data-integration/ 32 32 OpenAI makes ChatGPT ads easier for ecommerce brands https://www.marketingtechnews.net/news/openai-chatgpt-ads-ecommerce-product-feeds/ Thu, 14 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118086 OpenAI is adding product feed-based ads tools for ecommerce companies running campaigns in ChatGPT. The update allows retailers to generate ads from existing product catalogues instead of creating campaigns for each item manually. The ads will continue to appear below ChatGPT responses and will be labelled as sponsored. According to Digiday, the change applies to […]

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]]> How Malaysia Airlines is using AI to speed up campaign production https://www.marketingtechnews.net/news/malaysia-airlines-speeds-up-campaign-production-with-ai/ Mon, 13 Apr 2026 13:00:00 +0000 https://www.marketingtechnews.net/?p=117976 Marketing teams have long struggled with a basic problem. AI is starting to change how campaign production works. Campaigns need to be tailored for different markets, but the work required to adapt creative assets often slows everything down. Each variation – whether for language, culture, or platform – adds time and cost. Brands are starting […]

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]]> McDonald’s collectables bring customers back https://www.marketingtechnews.net/news/mcdonalds-uses-collectables-to-bring-customers-back-more-often/ Tue, 31 Mar 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117911 A new wave of campaigns in fast food is starting to look like structured experiences. In recent efforts by McDonald’s, meals now come with collectables and digital features built into the design. The aim is to keep customers coming back. The idea is simple. A customer takes part in a system that encourages them to […]

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]]> Coca-Cola expands AI use in marketing and product development https://www.marketingtechnews.net/news/coca-cola-expands-ai-use-in-marketing-and-product-development/ Fri, 06 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117809 Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital systems and AI are becoming central to how the company creates demand, develops products, and runs marketing campaigns across markets. The change comes after several years when […]

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]]> Unilever partners with Google Cloud to expand AI use in marketing and commerce https://www.marketingtechnews.net/news/unilever-expands-google-cloud-ai-use-in-marketing-and-commerce/ Fri, 20 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115440 Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what […]

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]]> Webflow and Google Ads narrow the gap between ads and site results https://www.marketingtechnews.net/news/webflow-and-google-ads-close-the-gap-between-ads-and-site-results/ Thu, 29 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115388 Marketing teams often struggle to connect what happens before a click with what happens after, especially when running Google Ads campaigns. Ads are built and managed in one place, while website performance and conversions live somewhere else. That gap can slow decision-making and make it harder to understand which campaigns are actually working. That is […]

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]]> TikTok pushes AI ads that look just like real creators https://www.marketingtechnews.net/news/tiktok-pushes-ai-ads-that-look-just-like-real-creators/ Tue, 17 Jun 2025 08:51:17 +0000 https://www.marketingtechnews.net/?p=111258 Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its […]

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]]> An exclusive pre-event webinar: Shortcuts to Visual Storytelling https://www.marketingtechnews.net/news/an-exclusive-pre-event-webinar-shortcuts-to-visual-storytelling/ Fri, 16 May 2025 10:08:09 +0000 https://www.marketingtechnews.net/?p=111174 In the lead-up to DMWF Global 2025, Elliott Rayner, Director of Marketing & Growth at OWOW Agency, offered an exclusive preview into the thinking behind “The Future of Marketing: Competing with AI, Winning with Storytelling.” 🎥 Click now to watch! In today’s marketing landscape, complexity is the norm. Competitors are multiplying. Products are more technical. […]

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]]> The LinkedIn ecosystem in 2025: Data from Metricool’s industry report https://www.marketingtechnews.net/news/the-linkedin-ecosystem-in-2025-data-from-metricools-industry-report/ Tue, 13 May 2025 13:20:06 +0000 https://www.marketingtechnews.net/?p=111158 LinkedIn has transformed from a traditional professional networking site into a vibrant, content-driven platform, as highlighted in Metricool’s 2025 LinkedIn Study. Analyzing over 577,000 posts from nearly 48,000 pages, the study reveals significant shifts in the platform regarding video content and how brands can tap into underutilized formats to drive engagement. To facilitate the comparison […]

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]]> How football fans are engaging with content in new ways like AI https://www.marketingtechnews.net/news/how-football-fans-are-engaging-with-content-in-new-ways-like-ai/ Fri, 28 Feb 2025 10:41:38 +0000 https://www.marketingtechnews.net/?p=110900 Football fans consume content in a variety of ways, influenced by changes in social media trends, platform features, and the demand for on-the-go access. To keep up with changing habits, content creators balance short-form and long-form video and focus on engagement and return on investment (ROI) using data-driven approaches. According to James Lindsey, Asia Football […]

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