E-Commerce & Retail News - Marketing Tech News

Google expands AI Search, shopping, and content verification tools

Muhammad Zulhusni — Wed, 20 May 2026 09:00:00 +0000

Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud. They include changes to product discovery, checkout, task management, and media verification. Google updates AI Mode in […]

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OpenAI makes ChatGPT ads easier for ecommerce brands

Muhammad Zulhusni — Thu, 14 May 2026 09:00:00 +0000

OpenAI is adding product feed-based ads tools for ecommerce companies running campaigns in ChatGPT. The update allows retailers to generate ads from existing product catalogues instead of creating campaigns for each item manually. The ads will continue to appear below ChatGPT responses and will be labelled as sponsored. According to Digiday, the change applies to […]

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Target’s AI Trend Brain speeds up apparel trend forecasting

Muhammad Zulhusni — Mon, 11 May 2026 09:00:00 +0000

Target is testing its AI Trend Brain tool to help apparel teams identify fashion trends and adjust product decisions more quickly. The tool was introduced earlier this spring and is being rolled out to designers working on Target’s own brands, including Wild Fable and Universal Thread. It uses inputs like social media content, runway images, […]

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Microsoft prepares AI Max for Search pilot across Bing and Copilot

Muhammad Zulhusni — Tue, 28 Apr 2026 09:00:00 +0000

Microsoft Advertising is preparing an open pilot of AI Max for search campaigns in May, as the company adds more advertising and commerce tools in Bing, Copilot Search, and Copilot Answers. AI Max uses artificial intelligence to support expanded query matching and URL routing for search campaigns. Microsoft said the tool is designed to help […]

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Tesco partners with Adobe on AI marketing using Clubcard data

Muhammad Zulhusni — Thu, 16 Apr 2026 09:00:00 +0000

Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will combine Adobe’s AI technologies with data from Tesco’s Clubcard loyalty programme, which covers more than 24 million households in the United Kingdom. The scheme […]

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Do behavioural biometrics solve the fraud problem, or blur brands’ vision?

joe@techforge.pub — Tue, 07 Apr 2026 09:44:00 +0000

Many businesses spend heavily on digital marketing to generate leads for their products or services. Yet a growing share of leads can turn out to be of little or no value. The digital landscape is one – to an increasing degree – where automated submissions, fabricated identities, and organised fraud now operate. Many of these […]

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AI in the comparison and purchase process: Report

Marketing Tech News — Tue, 17 Mar 2026 13:30:00 +0000

According to a December 2025 report by PYMNTS Intelligence, “How AI Becomes the Place Consumers Start Everything” [email wall], AI is becoming a starting point for everyday activity online by consumers . The report’s authors surveyed 2,100 US adults and found that the structure of digital discovery, which begins at a search engine portal, has […]

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LINE’s AI agents point to messaging apps becoming sales channels

Muhammad Zulhusni — Fri, 13 Mar 2026 10:00:00 +0000

Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer support and sales within these platforms. That structure has made them an important channel for businesses that want to interact with […]

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Target uses AI to predict retail trends and speed up product decisions

Muhammad Zulhusni — Tue, 10 Mar 2026 10:00:00 +0000

Retailers always try to read demand earlier and make shopping feel less fragmented in stores and apps. In the competitive retail sector, Target is now tying more of that work to AI as it tries to return to sales growth and sharpen how it plans products and runs its business. The company said recently that […]

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DMWF Spotlight: How ecommerce marketers gain a competitive advantage – without more complexity

DMWF — Tue, 03 Mar 2026 10:06:51 +0000

If you could identify a potential customer early in their buying journey, before your competitors, what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, costs keep rising, and incremental optimizations no longer move the needle. The digital customer journey is also complex and fragmented, spanning discovery, consideration, and […]

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