Live & e-Commerce News - Marketing Tech News https://www.marketingtechnews.net/categories/e-commerce-retail/live-commerce/ Digital Marketing News: customer experience, social, mobile marketing Tue, 07 Apr 2026 10:33:57 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Live & e-Commerce News - Marketing Tech News https://www.marketingtechnews.net/categories/e-commerce-retail/live-commerce/ 32 32 Do behavioural biometrics solve the fraud problem, or blur brands’ vision? https://www.marketingtechnews.net/news/do-behavioural-biometrics-solve-the-fraud-problem-or-blur-brands-vision/ Tue, 07 Apr 2026 09:44:00 +0000 https://www.marketingtechnews.net/?p=117936 Many businesses spend heavily on digital marketing to generate leads for their products or services. Yet a growing share of leads can turn out to be of little or no value. The digital landscape is one – to an increasing degree – where automated submissions, fabricated identities, and organised fraud now operate. Many of these […]

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]]> AI in the comparison and purchase process: Report https://www.marketingtechnews.net/news/ai-search-in-the-comparison-and-purchase-process-report/ Tue, 17 Mar 2026 13:30:00 +0000 https://www.marketingtechnews.net/?p=117853 According to a December 2025 report by PYMNTS Intelligence, “How AI Becomes the Place Consumers Start Everything” [email wall], AI is becoming a starting point for everyday activity online by consumers . The report’s authors surveyed 2,100 US adults and found that the structure of digital discovery, which begins at a search engine portal, has […]

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]]> Why AI companies want to turn chat apps into shopping helpers https://www.marketingtechnews.net/news/why-ai-companies-want-to-turn-chat-apps-into-shopping-helpers/ Wed, 26 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115202 AI companies in the US and China are moving quickly to bring shopping tools into their main consumer apps. Each wants to build an all-purpose service that helps people search, talk, buy, and manage daily tasks from one place. OpenAI has added a new “shopping research” tool to ChatGPT. The feature can pull together buying […]

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]]> Retailers turn to generative AI for smoother store operations https://www.marketingtechnews.net/news/retailers-turn-to-generative-ai-for-smoother-store-operations/ Wed, 19 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115158 Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies’ latest Global Shopper Study show how these pressures are pushing retailers to invest more in […]

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]]> New DBS–Ant International plans for cross-border payments https://www.marketingtechnews.net/news/new-dbs-ant-international-plans-for-cross-border-payments/ Thu, 13 Nov 2025 06:00:00 +0000 https://www.marketingtechnews.net/?p=115124 Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of these problems, focusing on ways to make payments more connected […]

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]]> PayPal brings AI chat commerce into enterprise payments https://www.marketingtechnews.net/news/paypal-brings-ai-chat-commerce-into-enterprise-payments/ Thu, 30 Oct 2025 12:00:00 +0000 https://www.marketingtechnews.net/?p=115054 AI chat tools are becoming a new place for people to shop, pushing enterprise teams to rethink how they handle payments. PayPal’s move to use the Agentic Commerce Protocol with OpenAI points to closer ties between payments and AI. The deal between ChatGPT and PayPal letting users inside AI chats will come into effect next […]

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]]> Secure prepaid tags could boost retailers’ confidence in gift cards https://www.marketingtechnews.net/news/gift-card-tags-improve-security-retail-online-in-store/ Mon, 27 Oct 2025 09:32:11 +0000 https://www.marketingtechnews.net/?p=115051 Gift cards remain one of retail’s most resilient revenue drivers, but they have become a growing target for fraudsters. The US Federal Trade Commission estimates that a quarter of reported scams involve tampered or counterfeit cards. The operational fallout for merchants is significant, costing several a significant percentage of income from gift cards. A new […]

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]]> Walmart brings AI shopping to ChatGPT https://www.marketingtechnews.net/news/walmart-brings-ai-shopping-to-chatgpt/ Wed, 15 Oct 2025 11:00:00 +0000 https://www.marketingtechnews.net/?p=115004 Walmart is giving online shopping a conversational twist. The retailer’s new partnership with OpenAI lets people buy items directly through the ChatGPT app – turning everyday chats into shopping sessions for meals or personal needs. “For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses,” […]

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]]> Lazada adds millions of Korean products for SEA shoppers https://www.marketingtechnews.net/news/lazada-adds-millions-of-korean-products-for-sea-shoppers/ Mon, 29 Sep 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114950 Shoppers in Southeast Asia will soon have access to millions of South Korean products through a new tie-up between Lazada and Gmarket. The partnership, launched on Monday, brings a dedicated Gmarket storefront to LazMall, Lazada’s online shopping hub. Buyers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam can now order from 20 million South Korean […]

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]]> Google Cloud introduces AP2 to secure AI-driven payments https://www.marketingtechnews.net/news/google-cloud-introduces-ap2-to-secure-ai-driven-payments/ Thu, 25 Sep 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114936 Google is working with more than 60 partners to shape the future of AI payments. Its cloud division has introduced the Agent Payments Protocol (AP2), a shared framework designed to make agent-led transactions safer and easier across platforms. AP2 extends earlier efforts such as the Agent2Agent (A2A) and Model Context Protocol (MCP). Working alongside existing […]

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