Retail Media Networks News - Marketing Tech News https://www.marketingtechnews.net/categories/e-commerce-retail/retail-media-networks/ Digital Marketing News: customer experience, social, mobile marketing Thu, 16 Apr 2026 08:31:29 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Retail Media Networks News - Marketing Tech News https://www.marketingtechnews.net/categories/e-commerce-retail/retail-media-networks/ 32 32 Tesco partners with Adobe on AI marketing using Clubcard data https://www.marketingtechnews.net/news/tesco-partners-with-adobe-on-ai-driven-marketing-using-clubcard-data/ Thu, 16 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=117993 Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said. The collaboration will combine Adobe’s AI technologies with data from Tesco’s Clubcard loyalty programme, which covers more than 24 million households in the United Kingdom. The scheme […]

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]]> Walmart expands Scintilla In-Store to link store data and marketing https://www.marketingtechnews.net/news/walmart-expands-scintilla-in-store-to-link-store-data-and-marketing/ Tue, 24 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117724 Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that may shape both operational choices and marketing decisions. Scintilla In-Store sits in Walmart’s broader Scintilla […]

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]]> LinkedIn expands video ads as Gen Z reshapes the platform https://www.marketingtechnews.net/news/linkedin-expands-video-ads-as-gen-z-reshapes-the-platform/ Tue, 26 Aug 2025 08:23:05 +0000 https://www.marketingtechnews.net/?p=114830 LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers. As reported by Reuters, AT&T Business, IBM, SAP, and ServiceNow will back the first season of new shows under the BrandLink initiative, which lets select publishers and creators run short pre-roll ads before their videos and share in the […]

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]]> Can retailers compete with Amazon in the ad business? https://www.marketingtechnews.net/news/can-retailers-compete-with-amazon-in-the-ad-business/ Thu, 31 Jul 2025 09:12:06 +0000 https://www.marketingtechnews.net/?p=111400 According to a report by TechRadar, Retail Media Networks (RMNs) have become one of the fastest-growing channels in digital advertising. RMNs are ad platforms owned by retailers, and they play a role in how brands connect with shoppers during their buying journeys. RMNs offer an alternative to traditional media. While TV and mainstream digital platforms […]

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]]> Will you snog, marry, or avoid AI? https://www.marketingtechnews.net/news/will-you-snog-marry-or-avoid-ai/ Thu, 19 Jun 2025 12:35:07 +0000 https://www.marketingtechnews.net/?p=111275 Companies placing any form of content online have little choice but to allow AI scraping robots access to their media – text, images, video. That seems to be the accepted norm in 2025, and it’s a situation that the vast majority of digital marketers have accepted. Answers to questions like, “Who’s offering the best price […]

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]]> Omnichannel retail advertising: Connect with shoppers across every touchpoint https://www.marketingtechnews.net/news/omnichannel-retail-advertising-connect-with-shoppers-across-every-touchpoint/ Fri, 13 Jun 2025 15:23:37 +0000 https://www.marketingtechnews.net/?p=111254 Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms. In today’s digital age, shoppers are constantly moving between channels—browsing on mobile, researching on desktop, checking social media, and streaming their favorite shows. For retail marketers, this presents both a challenge and an opportunity. To succeed, […]

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]]> 30 years of online advertising: A revolution in marketing https://www.marketingtechnews.net/news/30-years-of-online-advertising-a-revolution-in-marketing/ Thu, 20 Mar 2025 06:03:00 +0000 https://www.marketingtechnews.net/?p=110940 “Have you ever clicked your mouse right here? You will.” So read the first-ever banner ad, placed by AT&T on HotWired.com, the online version of WIRED magazine, on October 27 1994. That simple message kicked off a whole new era in advertising, which rapidly evolved into the industry we know today, covering everything from search […]

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]]> GITEX GLOBAL in Asia: the largest tech show in the world https://www.marketingtechnews.net/news/gitex-asia-2025/ Thu, 13 Mar 2025 14:03:44 +0000 https://www.marketingtechnews.net/?p=111021 23-25 April 2025 | Marina Bay Sands, Singapore GITEX ASIA 2025 will bring together 700+ tech companies, featuring 400+ startups and digital promotion agencies, and 250+ global investors & VCs from 60+ countries. The event will serve as a bridge between the Eastern and Western technology ecosystems and feature 180+ hours of expert insights from 220 […]

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]]> Most brands have social commerce strategy, but little community management https://www.marketingtechnews.net/news/most-brands-have-social-commerce-strategy-but-little-community-management/ Wed, 19 Feb 2025 09:57:17 +0000 https://www.marketingtechnews.net/?p=110838 Research has revealed that nearly a third of global consumer brands have no social commerce strategy in place despite the growing importance of social shopping platforms. The study of senior marketers at 70 global consumer brands found that while 70% have implemented social commerce strategies, significant gaps remain in how businesses approach social selling and […]

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]]> Chanuttita Chitmanasak, Michelin: Optimising data, AI and omnichannel for seamless customer experience https://www.marketingtechnews.net/news/optimising-data-ai-and-omnichannel-for-seamless-customer-experience/ Fri, 07 Feb 2025 12:19:35 +0000 https://www.marketingtechnews.net/?p=110698 Chanuttita Chitmanasak, regional CRM & marketing automation lead – East Asia & Australia at Michelin, shares insights into how businesses can optimise their CRM strategies, navigate omnichannel challenges and integrate AI for enhanced customer engagement. The role of data in refining CRM strategies According to Chitmanasak, data is the foundation of any successful CRM strategy. […]

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