Personalised Shopping News - Marketing Tech News https://www.marketingtechnews.net/categories/e-commerce-retail/personalised-shopping/ Digital Marketing News: customer experience, social, mobile marketing Wed, 20 May 2026 02:29:30 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Personalised Shopping News - Marketing Tech News https://www.marketingtechnews.net/categories/e-commerce-retail/personalised-shopping/ 32 32 Google expands AI Search, shopping, and content verification tools https://www.marketingtechnews.net/news/google-ai-search-shopping-content-verification/ Wed, 20 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118116 Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud. They include changes to product discovery, checkout, task management, and media verification. Google updates AI Mode in […]

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]]> Microsoft prepares AI Max for Search pilot across Bing and Copilot https://www.marketingtechnews.net/news/microsoft-ai-max-for-search-bing-copilot/ Tue, 28 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118030 Microsoft Advertising is preparing an open pilot of AI Max for search campaigns in May, as the company adds more advertising and commerce tools in Bing, Copilot Search, and Copilot Answers. AI Max uses artificial intelligence to support expanded query matching and URL routing for search campaigns. Microsoft said the tool is designed to help […]

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]]> LINE’s AI agents point to messaging apps becoming sales channels https://www.marketingtechnews.net/news/line-ai-agents-point-to-messaging-apps-becoming-sales-channels/ Fri, 13 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117823 Messaging apps often serve as more than chat tools. In many Asian markets they also support payments and commerce inside the same app. Companies are now beginning to add AI agents to automate customer support and sales within these platforms. That structure has made them an important channel for businesses that want to interact with […]

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]]> Target uses AI to predict retail trends and speed up product decisions https://www.marketingtechnews.net/news/target-uses-ai-to-predict-retail-trends-and-speed-product-decisions/ Tue, 10 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117812 Retailers always try to read demand earlier and make shopping feel less fragmented in stores and apps. In the competitive retail sector, Target is now tying more of that work to AI as it tries to return to sales growth and sharpen how it plans products and runs its business. The company said recently that […]

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]]> Unilever partners with Google Cloud to expand AI use in marketing and commerce https://www.marketingtechnews.net/news/unilever-expands-google-cloud-ai-use-in-marketing-and-commerce/ Fri, 20 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115440 Global consumer brands are reworking how they track customers, measure campaigns, and connect online shopping with marketing data as AI reshapes digital commerce. Unilever’s new five-year agreement with Google Cloud shows how large firms are starting to build those changes around artificial intelligence. The partnership focuses on AI-driven marketing intelligence, shared data systems, and what […]

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]]> Inside Google’s push to blend AI chat and online shopping https://www.marketingtechnews.net/news/inside-googles-push-to-blend-ai-chat-and-online-shopping/ Tue, 13 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115358 Search and shopping are starting to collapse into the same place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation. Google is now applying that AI-driven shopping approach directly to its search and advertising systems. Instead of moving from a query to a product page to a checkout screen, […]

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]]> Why AI companies want to turn chat apps into shopping helpers https://www.marketingtechnews.net/news/why-ai-companies-want-to-turn-chat-apps-into-shopping-helpers/ Wed, 26 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115202 AI companies in the US and China are moving quickly to bring shopping tools into their main consumer apps. Each wants to build an all-purpose service that helps people search, talk, buy, and manage daily tasks from one place. OpenAI has added a new “shopping research” tool to ChatGPT. The feature can pull together buying […]

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]]> Retailers turn to generative AI for smoother store operations https://www.marketingtechnews.net/news/retailers-turn-to-generative-ai-for-smoother-store-operations/ Wed, 19 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115158 Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies’ latest Global Shopper Study show how these pressures are pushing retailers to invest more in […]

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]]> New DBS–Ant International plans for cross-border payments https://www.marketingtechnews.net/news/new-dbs-ant-international-plans-for-cross-border-payments/ Thu, 13 Nov 2025 06:00:00 +0000 https://www.marketingtechnews.net/?p=115124 Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of these problems, focusing on ways to make payments more connected […]

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]]> PayPal brings AI chat commerce into enterprise payments https://www.marketingtechnews.net/news/paypal-brings-ai-chat-commerce-into-enterprise-payments/ Thu, 30 Oct 2025 12:00:00 +0000 https://www.marketingtechnews.net/?p=115054 AI chat tools are becoming a new place for people to shop, pushing enterprise teams to rethink how they handle payments. PayPal’s move to use the Agentic Commerce Protocol with OpenAI points to closer ties between payments and AI. The deal between ChatGPT and PayPal letting users inside AI chats will come into effect next […]

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