Post-Purchase Experience News - Marketing Tech News https://www.marketingtechnews.net/categories/e-commerce-retail/post-purchase-experience/ Digital Marketing News: customer experience, social, mobile marketing Thu, 13 Nov 2025 05:24:22 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Post-Purchase Experience News - Marketing Tech News https://www.marketingtechnews.net/categories/e-commerce-retail/post-purchase-experience/ 32 32 New DBS–Ant International plans for cross-border payments https://www.marketingtechnews.net/news/new-dbs-ant-international-plans-for-cross-border-payments/ Thu, 13 Nov 2025 06:00:00 +0000 https://www.marketingtechnews.net/?p=115124 Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of these problems, focusing on ways to make payments more connected […]

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]]> Lazada adds millions of Korean products for SEA shoppers https://www.marketingtechnews.net/news/lazada-adds-millions-of-korean-products-for-sea-shoppers/ Mon, 29 Sep 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114950 Shoppers in Southeast Asia will soon have access to millions of South Korean products through a new tie-up between Lazada and Gmarket. The partnership, launched on Monday, brings a dedicated Gmarket storefront to LazMall, Lazada’s online shopping hub. Buyers in Singapore, Malaysia, Thailand, the Philippines, and Vietnam can now order from 20 million South Korean […]

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]]> Gathering business requirements for marketing – tips & method https://www.marketingtechnews.net/news/gathering-business-requirements-for-marketing-tips-method/ Wed, 15 Jan 2025 12:19:31 +0000 https://www.marketingtechnews.net/?p=110576 In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing strategies align with broader project goals and the needs of relevant stakeholders. The process is not just a preliminary step — it forms the foundation for decision-making and execution throughout the […]

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]]> AI use among marketers and what the best are doing differently https://www.marketingtechnews.net/news/ai-usage-among-marketers-and-what-the-best-are-doing-differently/ Fri, 13 Dec 2024 14:51:55 +0000 https://www.marketingtechnews.net/?p=110481 Today’s marketers face the dual challenge of delivering immediate results and fostering long-term customer loyalty. Meeting those demands requires more than just tools; it demands innovation and flexibility. In its latest report, The Revenue Blueprint: Strategies for Performance-Obsessed Marketers, Intuit, the company behind popular applications like TurboTax, QuickBooks, and Mailchimp, delves into these challenges. Based […]

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]]> 53% of brands increase e-commerce spending for Amazon Prime Day https://www.marketingtechnews.net/news/53-of-brands-increase-e-commerce-spending-for-amazon-prime-day/ Wed, 09 Oct 2024 09:00:17 +0000 https://www.marketingtechnews.net/?p=110169 Brands growing 10% faster than their sector’s average are investing more than $100 million in e-commerce technology, and recruiting new tech talent to help capture a larger share of sales in the holiday shopping season, according to McKinsey & Company.   Its latest e-commerce study explored what leading brands are doing to win in e-commerce and […]

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]]> Authentic Brands Group partners with Amperity to supercharge their customer data https://www.marketingtechnews.net/news/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/ Thu, 20 Apr 2023 09:20:36 +0000 https://www.marketingtechnews.net/?p=108845 Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become  Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands. With […]

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]]> Vast majority of consumers rely on video when shopping online https://www.marketingtechnews.net/news/vast-majority-of-consumers-rely-on-video-when-shopping-online/ Tue, 28 Jun 2022 16:35:10 +0000 https://www.marketingtechnews.net/?p=108131 85% of consumers worldwide rely heavily on video when they purchase goods and services online, according to a study by Brightcove. As part of a global investigation led by the online video platofrm provider, shoppers around-the-world have shared their perspectives on just how important video is as part of the purchase journey. Some of the […]

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]]> How MoxieLash boosted customer loyalty with email marketing https://www.marketingtechnews.net/news/how-moxielash-boosted-customer-loyalty-with-email-marketing/ Wed, 13 Apr 2022 08:45:00 +0000 https://marketingtechnews.net/?p=107940 Founded in 2017 by entrepreneur Val Yakovchik, MoxieLash specialises in selling first-of-its-kind, innovative magnetic eyelashes and eyeliners that continue to disrupt the beauty industry. Committed to providing superior solutions to makeup enthusiasts everywhere, MoxieLash is beauty without boundaries, strongly grounded in a community of authentic, confident, fierce and total badass humans. Community is at the […]

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]]> Assessing the 2021 landscape: Commerce aligned with social set to rocket as brands truly digitise https://www.marketingtechnews.net/news/assessing-the-2021-landscape-commerce-aligned-with-social-set-to-rocket-as-brands-truly-digitise/ Mon, 14 Dec 2020 14:50:46 +0000 http://marketingtechnews.net/?p=106480 If 2020 has taught us anything, it’s that massive disruptions can happen overnight across industries, with customer communication responsibilities from marketing to care often falling to the social media marketing team. The trends we at Socialbakers have seen take shape this year — from increased usage of social messaging to recruiting niche influencers to help […]

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]]> Exploring the state of small business advertising in 2019: Tangible trends without the ‘millennial’ hook https://www.marketingtechnews.net/news/exploring-state-small-business-advertising-2019-tangible-trends-without-millennial-hook/ Mon, 04 Mar 2019 15:36:04 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/mar/04/exploring-state-small-business-advertising-2019-tangible-trends-without-millennial-hook/ A new report from The Manifest – an off-shoot of B2B research firm Clutch.co – has focused on business size as well as age classification when it came to advertising and marketing campaigns with interesting results.

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