Omnichannel Retail News - Marketing Tech News https://www.marketingtechnews.net/categories/e-commerce-retail/omnichannel-retail/ Digital Marketing News: customer experience, social, mobile marketing Tue, 10 Mar 2026 11:16:59 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Omnichannel Retail News - Marketing Tech News https://www.marketingtechnews.net/categories/e-commerce-retail/omnichannel-retail/ 32 32 Target uses AI to predict retail trends and speed up product decisions https://www.marketingtechnews.net/news/target-uses-ai-to-predict-retail-trends-and-speed-product-decisions/ Tue, 10 Mar 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117812 Retailers always try to read demand earlier and make shopping feel less fragmented in stores and apps. In the competitive retail sector, Target is now tying more of that work to AI as it tries to return to sales growth and sharpen how it plans products and runs its business. The company said recently that […]

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Walmart expands Scintilla In-Store to link store data and marketing https://www.marketingtechnews.net/news/walmart-expands-scintilla-in-store-to-link-store-data-and-marketing/ Tue, 24 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117724 Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product availability with campaign performance. The launch gives suppliers access to store-level signals that may shape both operational choices and marketing decisions. Scintilla In-Store sits in Walmart’s broader Scintilla […]

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Visa expands into small business tools beyond payments https://www.marketingtechnews.net/news/visa-expands-into-small-business-tools-beyond-payments/ Fri, 06 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115407 Payment providers are positioning themselves closer to how businesses manage daily operations. Financing access, customer insight, and workflow visibility are built into payment ecosystems, reflecting a broader push toward integrated merchant support. Visa’s new platform is part of the change, bringing funding options, spending data, and operational tools in a shared environment designed for small […]

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Inside Google’s push to blend AI chat and online shopping https://www.marketingtechnews.net/news/inside-googles-push-to-blend-ai-chat-and-online-shopping/ Tue, 13 Jan 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115358 Search and shopping are starting to collapse into the same place, as AI-driven interfaces encourage users to move from questions to purchases without leaving the conversation. Google is now applying that AI-driven shopping approach directly to its search and advertising systems. Instead of moving from a query to a product page to a checkout screen, […]

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Trending is out—YouTube is now all about your interests https://www.marketingtechnews.net/news/trending-is-out-youtube-is-now-all-about-your-interests/ Fri, 25 Jul 2025 07:19:37 +0000 https://www.marketingtechnews.net/?p=111387 YouTube has phased out its Trending and Trending Now pages, ending a feature that once showcased what was popular on the platform. The change took effect in July 2025 and changes how people discover videos on YouTube. Rather than promoting a single list of top content, the platform is leaning into AI-driven recommendations and genre-specific […]

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Google brings AI updates to Search and YouTube in Southeast Asia https://www.marketingtechnews.net/news/google-brings-ai-updates-to-search-and-youtube-in-southeast-asia/ Fri, 11 Jul 2025 06:00:00 +0000 https://www.marketingtechnews.net/?p=111366 At the Google Marketing Live event in Singapore, Google announced new updates to its AI tools across Search and YouTube. The updates are intended to help marketers keep up with changes in how people find and interact with content online, particularly as more users turn to voice, video, and visual search instead of typing. Search […]

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Athena raises $2.2M to track how brands appear in AI responses https://www.marketingtechnews.net/news/athena-raises-2m-to-track-how-brands-appear-in-ai-responses/ Mon, 07 Jul 2025 08:30:00 +0000 https://www.marketingtechnews.net/?p=111345 Athena, a startup focused on AI-driven search visibility, has launched from stealth with $2.2 million in funding. The round included backing from Y Combinator, FCVC, Red Bike Capital, Amino Capital, and several veterans from the search and SEO space, including Eli Schwartz and Ashley Stirrup. The company is building what it calls a generative engine […]

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Cloudflare launches ‘Pay per Crawl’ to help sites monetise AI access https://www.marketingtechnews.net/news/cloudflare-launches-pay-per-crawl-to-help-sites-monetise-ai-access/ Thu, 03 Jul 2025 02:44:34 +0000 https://www.marketingtechnews.net/?p=111337 Cloudflare is testing a new way for websites to charge AI companies that use their content to train models, run inference, or power search. The new feature, called Pay per Crawl, lets website owners set their own terms for how and when AI bots can access their sites. By default, Cloudflare now blocks AI crawlers […]

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TikTok pushes AI ads that look just like real creators https://www.marketingtechnews.net/news/tiktok-pushes-ai-ads-that-look-just-like-real-creators/ Tue, 17 Jun 2025 08:51:17 +0000 https://www.marketingtechnews.net/?p=111258 Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its […]

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Omnichannel retail advertising: Connect with shoppers across every touchpoint https://www.marketingtechnews.net/news/omnichannel-retail-advertising-connect-with-shoppers-across-every-touchpoint/ Fri, 13 Jun 2025 15:23:37 +0000 https://www.marketingtechnews.net/?p=111254 Learn why omnichannel retail advertising is the key to creating a consistent, connected experience for shoppers across all platforms. In today’s digital age, shoppers are constantly moving between channels—browsing on mobile, researching on desktop, checking social media, and streaming their favorite shows. For retail marketers, this presents both a challenge and an opportunity. To succeed, […]

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