Social & Community Marketing News - Marketing Tech News

Reddit AI ad tools support community-led performance marketing

Muhammad Zulhusni — Mon, 04 May 2026 09:00:00 +0000

Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]

The post Reddit AI ad tools support community-led performance marketing appeared first on Marketing Tech News.

DMWF Spotlight: Why video-first social intelligence is the new standard for authenticity

DMWF — Fri, 27 Mar 2026 10:28:42 +0000

Marketing is walking into a quiet trap: synthetic everything. Generative tools are flooding the feed with polished, high-volume content that looks convincing but says very little. At the same time, most brands are still steering with instruments built for a text internet. That creates a widening reality gap. You are optimizing for what your tools […]

The post DMWF Spotlight: Why video-first social intelligence is the new standard for authenticity appeared first on Marketing Tech News.

Unilever adjusts marketing to respond faster to consumer trends

Muhammad Zulhusni — Wed, 25 Mar 2026 10:00:00 +0000

Chief growth and marketing officer at Unilever, Esi Eggleston Bracey, has said the company’s “Desire at Scale” strategy is designed to help brands connect with people “authentically and at speed to drive sales.” She described the company’s model as one that links culture, community, and commerce more closely than before. The strategy points to an […]

The post Unilever adjusts marketing to respond faster to consumer trends appeared first on Marketing Tech News.

AI search is changing brand visibility — EZY.ai shows how

Muhammad Zulhusni — Thu, 12 Feb 2026 10:00:00 +0000

A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions instead of browsing search results. They get summaries, comparisons, and brand mentions in a single response, often without clicking through to a website. […]

The post AI search is changing brand visibility — EZY.ai shows how appeared first on Marketing Tech News.

Reddit and AI search are reshaping how brands get found

Muhammad Zulhusni — Tue, 10 Feb 2026 10:00:00 +0000

Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider – show how niche platforms and search behaviour shaped by artificial intelligence are becoming more central to some brand […]

The post Reddit and AI search are reshaping how brands get found appeared first on Marketing Tech News.

Gen Z is changing where marketing begins, not just where it ends

Muhammad Zulhusni — Tue, 20 Jan 2026 11:00:00 +0000

For many marketing teams, change does not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that used to drive attention may have started to lose traction. Over time, a pattern became clear: Gen Z responds differently, and familiar marketing assumptions were […]

The post Gen Z is changing where marketing begins, not just where it ends appeared first on Marketing Tech News.

Influence everywhere, all at once

DMWF — Fri, 21 Nov 2025 12:03:48 +0000

Creator content isn’t a side tactic anymore. It’s the connective tissue of modern marketing. Audiences have little patience for campaigns that feel manufactured; they want human voices, cultural signals, and ideas that show up wherever they spend their time. That’s why at Goat we argue that human content shouldn’t sit on the edges of the […]

The post Influence everywhere, all at once appeared first on Marketing Tech News.

How performance teams are taking over influencer marketing in 2025

DMWF — Fri, 21 Nov 2025 11:58:14 +0000

Influencer marketing is undergoing a major shift. What used to be a brand and social team activity has rapidly become a core lever for growth, acquisition, and measurable performance. The reason is simple. Platforms like Meta and TikTok continue to reward creator-driven content, but brands need a scalable way to turn those creator assets into […]

The post How performance teams are taking over influencer marketing in 2025 appeared first on Marketing Tech News.

Retailers turn to generative AI for smoother store operations

Muhammad Zulhusni — Wed, 19 Nov 2025 10:00:00 +0000

Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies’ latest Global Shopper Study show how these pressures are pushing retailers to invest more in […]

The post Retailers turn to generative AI for smoother store operations appeared first on Marketing Tech News.

New DBS–Ant International plans for cross-border payments

Muhammad Zulhusni — Thu, 13 Nov 2025 06:00:00 +0000

Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of these problems, focusing on ways to make payments more connected […]

The post New DBS–Ant International plans for cross-border payments appeared first on Marketing Tech News.