Influencer Campaigns News - Marketing Tech News https://www.marketingtechnews.net/categories/social-community-marketing/influencer-campaigns/ Digital Marketing News: customer experience, social, mobile marketing Fri, 21 Nov 2025 11:59:07 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Influencer Campaigns News - Marketing Tech News https://www.marketingtechnews.net/categories/social-community-marketing/influencer-campaigns/ 32 32 How performance teams are taking over influencer marketing in 2025 https://www.marketingtechnews.net/news/how-performance-teams-are-taking-over-influencer-marketing-in-2025/ Fri, 21 Nov 2025 11:58:14 +0000 https://www.marketingtechnews.net/?p=115173 Influencer marketing is undergoing a major shift. What used to be a brand and social team activity has rapidly become a core lever for growth, acquisition, and measurable performance. The reason is simple. Platforms like Meta and TikTok continue to reward creator-driven content, but brands need a scalable way to turn those creator assets into […]

The post How performance teams are taking over influencer marketing in 2025 appeared first on Marketing Tech News.

]]> The future of influencer marketing: 4 trends for 2026 and beyond https://www.marketingtechnews.net/news/the-future-of-influencer-marketing-4-trends-for-2026-and-beyond/ Fri, 07 Nov 2025 10:19:52 +0000 https://www.marketingtechnews.net/?p=115095 The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create loyal global communities and have mainstream influence. Bloggers began generating revenue streams from brand deals typically reserved for celebrities. As these creators migrated to social media, influencer marketing became ubiquitous and prolific (and sometimes notorious). […]

The post The future of influencer marketing: 4 trends for 2026 and beyond appeared first on Marketing Tech News.

]]> Identifying the right influencers for your brand https://www.marketingtechnews.net/news/identifying-the-right-influencers-for-your-brand/ Fri, 26 Sep 2025 14:10:28 +0000 https://www.marketingtechnews.net/?p=114945 Influencer marketing has moved far beyond celebrity endorsements and vanity metrics. Today, the most effective partnerships are built on trust, relevance, and genuine audience connection—not just big follower numbers. The challenge? With countless creators online, finding the right fit can feel overwhelming. The key is knowing what to look for. Start with Your Audience Before […]

The post Identifying the right influencers for your brand appeared first on Marketing Tech News.

]]> Brands prepare for ‘intentional content consumption’ https://www.marketingtechnews.net/news/from-doomscrolling-to-depth-why-intentional-content-consumption-is-the-creator-trend-every-brand-needs-to-prepare-for/ Fri, 29 Aug 2025 08:58:57 +0000 https://www.marketingtechnews.net/?p=114857 Doomscrolling is out, depth is in! Gen Z is trading quick-hit swipes for Substack essays, TikTok “curriculums,” and long-form YouTube deep dives. Even bookstore chain Waterstones reports fiction sales up thanks to younger readers. The New York Times launched its “anti-brain-rot” campaign championing active absorption in the same week Vogue declared 2025 “the trend-less summer,” […]

The post Brands prepare for ‘intentional content consumption’ appeared first on Marketing Tech News.

]]> TikTok pushes AI ads that look just like real creators https://www.marketingtechnews.net/news/tiktok-pushes-ai-ads-that-look-just-like-real-creators/ Tue, 17 Jun 2025 08:51:17 +0000 https://www.marketingtechnews.net/?p=111258 Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its […]

The post TikTok pushes AI ads that look just like real creators appeared first on Marketing Tech News.

]]> The Goat Agency’s 2025 Report on male influence https://www.marketingtechnews.net/news/the-goat-agencys-2025-report-on-male-influence/ Fri, 13 Jun 2025 15:11:06 +0000 https://www.marketingtechnews.net/?p=111250 Earlier this year, Netflix’s Adolescence sparked a national conversation around social media, the “manosphere”, and its impact on boys and young men. How are young men represented? Where do they become “influenced”? And are they being influenced in positive or negative ways? Award-winning, global influencer marketing agency, The Goat Agency, decided to investigate some of […]

The post The Goat Agency’s 2025 Report on male influence appeared first on Marketing Tech News.

]]> What brands get wrong about influencer sourcing https://www.marketingtechnews.net/news/what-brands-get-wrong-about-influencer-sourcing/ Fri, 23 May 2025 11:00:20 +0000 https://www.marketingtechnews.net/?p=111206 We’ve all seen sponsored videos where an influencer completely changes their tone to promote a product they would never use. They seem more like a paid actor than a content creator.  Forced influencer partnerships usually lead to underwhelming results—and often do more harm for your brand than good.  Marketers need to align their influencer sourcing […]

The post What brands get wrong about influencer sourcing appeared first on Marketing Tech News.

]]> Tom Pepper, LinkedIn Ads: How to succeed in B2B marketing in 2025 https://www.marketingtechnews.net/news/tom-pepper-linkedin-ads-how-to-succeed-at-b2b-marketing-in-2025/ Mon, 13 Jan 2025 07:30:00 +0000 https://www.marketingtechnews.net/?p=110553 As with the turn of every year, 2025 will bring an array of challenges that marketers will need to tackle head on, as well as a multitude of opportunities they can aim to take advantage of. Tom Pepper, LinkedIn’s senior director for marketing solutions in EMEA & LATAM, is no stranger to this. For almost […]

The post Tom Pepper, LinkedIn Ads: How to succeed in B2B marketing in 2025 appeared first on Marketing Tech News.

]]> Influencer Marketing Benchmarks in 2024: Stats You Need to Know https://www.marketingtechnews.net/news/influencer-marketing-benchmarks-in-2024-stats-you-need-to-know/ Wed, 21 Aug 2024 09:42:13 +0000 https://www.marketingtechnews.net/?p=109971 ICYMI: The creator economy is projected to reach a value of over $500B by 2030.  How can you make the most of your influencer campaigns? Download Later’s 2024 Influencer Marketing Benchmarks report to optimise your strategy and budget.  Plus, catch Later’s head of strategy, Lyle Stevens, at DMWF on September 26 at 11:30 am EDT […]

The post Influencer Marketing Benchmarks in 2024: Stats You Need to Know appeared first on Marketing Tech News.

]]> Meta’s potential news blackout in Australia: What it means for the Industry and beyond https://www.marketingtechnews.net/news/metas-potential-news-blackout-in-australia-what-it-means-for-the-industry-and-beyond/ Tue, 02 Jul 2024 15:41:03 +0000 https://www.marketingtechnews.net/?p=109812 Meta has turned the screws in yet another battle between big tech and traditional media, warning it could block news content on Facebook across Australia. The tech giant’s comments represent the strongest indication yet that it’s prepared to adopt the same hardline stance in Australia that it took in Canada in 2023 when faced with […]

The post Meta’s potential news blackout in Australia: What it means for the Industry and beyond appeared first on Marketing Tech News.

]]>