Brand Advocacy & UGC News - Marketing Tech News https://www.marketingtechnews.net/categories/social-community-marketing/brand-advocacy-ugc/ Digital Marketing News: customer experience, social, mobile marketing Fri, 21 Nov 2025 09:31:17 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Brand Advocacy & UGC News - Marketing Tech News https://www.marketingtechnews.net/categories/social-community-marketing/brand-advocacy-ugc/ 32 32 Retailers turn to generative AI for smoother store operations https://www.marketingtechnews.net/news/retailers-turn-to-generative-ai-for-smoother-store-operations/ Wed, 19 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115158 Retailers are feeling the strain as they try to hold on to margins and keep service levels steady. Shoppers want quick, simple experiences, yet stores are dealing with labour shortages, rising costs, and uneven stock levels. Findings from Zebra Technologies’ latest Global Shopper Study show how these pressures are pushing retailers to invest more in […]

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]]> Silence isn’t safe: Why brands need transparency to build trust https://www.marketingtechnews.net/news/silence-isnt-safe-why-brands-need-transparency-to-build-trust/ Thu, 18 Sep 2025 11:40:11 +0000 https://www.marketingtechnews.net/?p=114926 When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but […]

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]]> The essential digital marketing trends to watch in 2025 https://www.marketingtechnews.net/news/the-essential-digital-marketing-trends-to-watch-in-2025/ Mon, 17 Feb 2025 15:36:23 +0000 https://www.marketingtechnews.net/?p=110789 Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite these hurdles, trends are emerging which offer brilliant opportunities for marketers to get closer to their customers. Brandwatch’s Digital Marketing Trends 2025 report covers the top trends that […]

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]]> Triyit secures £1.1 million to fuel global expansion https://www.marketingtechnews.net/news/triyit-secures-1-million-pound-to-fuel-global-expansion-plans/ Wed, 02 Oct 2024 07:22:05 +0000 https://www.marketingtechnews.net/?p=110147 Triyit, a marketing technology platform based in Glasgow, UK, has raised £1.1 million in growth investment as it prepares for considerable international development. The company connects fast-moving consumer goods (FMCG) brands with targeted consumers. It plans to expand globally with the goal of tenfolding its present seven-figure sales in the next two to three years. […]

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]]> Playable ads drive 20x more installs than banners https://www.marketingtechnews.net/news/playable-ads-drive-20x-more-installs-than-banners/ Tue, 12 Mar 2024 08:09:00 +0000 https://www.marketingtechnews.net/?p=109462 Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per […]

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]]> Study underlines consumers’ concern over fake reviews https://www.marketingtechnews.net/news/study-underlines-consumers-concern-over-fake-reviews/ Wed, 10 Jan 2024 14:02:00 +0000 https://www.marketingtechnews.net/?p=109358 Bazaarvoice, a platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and more than 400 brands. The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands […]

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]]> Gartner offers uncertainty in AI-centric 2023 CMO forecast  https://www.marketingtechnews.net/news/gartner-offers-uncertainty-in-ai-centric-2023-cmo-forecast/ Fri, 16 Dec 2022 11:25:28 +0000 https://www.marketingtechnews.net/?p=108616 Gartner has offered its yearly prognostications to marketers as 2023 approaches – and it is set to be a battlefield where misinformation through social media and AI will be the primary enemies.  The analyst firm has identified five trends in all, many of which have long deadlines attached but are still worth considering. Gartner argued […]

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]]> Travellers want more inclusive, authentic content on social media https://www.marketingtechnews.net/news/travellers-want-more-inclusive-authentic-content-on-social-media/ Tue, 13 Dec 2022 11:56:00 +0000 https://www.marketingtechnews.net/?p=108581 Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers. Kimpton polled more than 4,000 people from Australia, Japan, the UK and the US and found an overwhelming need […]

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]]> David Shadpour, Social Native: Why brands should focus on authentic content creation https://www.marketingtechnews.net/news/david-shadpour-social-native-why-brands-should-focus-on-authentic-content-creation/ Thu, 15 Sep 2022 22:03:03 +0000 https://www.marketingtechnews.net/?p=108376 Social Native’s founder and CEO urges brands around the world to build an army of creators, and embrace user generated content. For anyone who doesn’t know about Social Native, what’s the company all about? The name itself, Social Native, has some depth to it. In the early print days, you’d hire a big agency, they […]

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]]> Everyday social media influencers grow in popularity https://www.marketingtechnews.net/news/everyday-social-media-influencers-grow-in-popularity/ Tue, 17 Aug 2021 12:00:00 +0000 http://marketingtechnews.net/?p=107289 The everyday social media user has become the preferred influencer to follow for more than half of consumers (56%).  Whether it is friends, family, peers, or wider networks, those that share day-to-day content, products, and places that they find a genuine interest in, without an agenda to promote, are now the most trusted source for […]

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