Community-Led Growth News - Marketing Tech News

Reddit and AI search are reshaping how brands get found

Muhammad Zulhusni — Tue, 10 Feb 2026 10:00:00 +0000

Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider – show how niche platforms and search behaviour shaped by artificial intelligence are becoming more central to some brand […]

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LinkedIn expands video ads as Gen Z reshapes the platform

Muhammad Zulhusni — Tue, 26 Aug 2025 08:23:05 +0000

LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers. As reported by Reuters, AT&T Business, IBM, SAP, and ServiceNow will back the first season of new shows under the BrandLink initiative, which lets select publishers and creators run short pre-roll ads before their videos and share in the […]

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The future of community-driven marketing: What to expect from DMWF North America’s expert panel

DMWF — Thu, 31 Jul 2025 10:48:03 +0000

As the digital marketing landscape evolves at breakneck speed, one powerful truth remains: the brands that thrive tomorrow will be the ones that build connected communities today. This October, DMWF North America — returning to Marriott Marquis, Times Square, NYC on October 13–14, 2025 — will host a timely and essential session as part of […]

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Strategic marketing and a new hire fuel Solana’s comeback

Shawna Rowe — Mon, 30 Jun 2025 10:43:32 +0000

Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s comeback stands out in a cryptocurrency scene plagued by projects that never quite live up to their hype. What seemed like […]

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Reddit Community Intelligence turns user posts into marketing gold

Dashveenjit Kaur — Wed, 18 Jun 2025 08:22:44 +0000

Reddit Community Intelligence represents the platform’s most ambitious attempt yet to transform casual user conversations into sophisticated marketing tools. Announced at Cannes Lions 2025, the system promises to mine Reddit’s repository of human discussions for brand insights. But what does this mean for everyday users and the company’s future? Breaking down the Reddit Community Intelligence […]

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The LinkedIn ecosystem in 2025: Data from Metricool’s industry report

DMWF — Tue, 13 May 2025 13:20:06 +0000

LinkedIn has transformed from a traditional professional networking site into a vibrant, content-driven platform, as highlighted in Metricool’s 2025 LinkedIn Study. Analyzing over 577,000 posts from nearly 48,000 pages, the study reveals significant shifts in the platform regarding video content and how brands can tap into underutilized formats to drive engagement. To facilitate the comparison […]

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Most brands have social commerce strategy, but little community management

Dashveenjit Kaur — Wed, 19 Feb 2025 09:57:17 +0000

Research has revealed that nearly a third of global consumer brands have no social commerce strategy in place despite the growing importance of social shopping platforms. The study of senior marketers at 70 global consumer brands found that while 70% have implemented social commerce strategies, significant gaps remain in how businesses approach social selling and […]

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New marketing rule could bring £290m to charities

Muhammad Zulhusni — Wed, 22 Jan 2025 15:37:28 +0000

An amendment to email marketing rules has been accepted by the UK Government, potentially boosting annual charity donations by an £290m. This change comes after the Data & Marketing Association (DMA) reached out to Science Secretary Peter Kyle, advocating for charities to have the same email marketing freedoms as businesses. Previously, members of the public […]

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TikTok users embrace RedNote ahead of possible US ban

Muhammad Zulhusni — Tue, 14 Jan 2025 09:50:06 +0000

As the US prepares to decide TikTok’s fate, users are turning to alternatives like RedNote, a Chinese app that has quickly risen to the top of the US Apple App Store. The looming ban on TikTok, driven by national security concerns over its Chinese parent company, ByteDance, has also sparked fears about the future of […]

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EU rejects the Meta censorship claims amid policy changes

Muhammad Zulhusni — Thu, 09 Jan 2025 12:12:53 +0000

The European Commission has disagreed with remarks made by Meta CEO Mark Zuckerberg‘s recently, rejecting his assessment of EU data laws that labels them as “censorship.” The Commission was quick to clarify its stance, emphasising that its Digital Services Act (DSA) doesn’t demand platforms remove lawful content. A spokesperson explained that the focus is on […]

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