Social Listening & Engagement News - Marketing Tech News

DMWF Spotlight: Why video-first social intelligence is the new standard for authenticity

DMWF — Fri, 27 Mar 2026 10:28:42 +0000

Marketing is walking into a quiet trap: synthetic everything. Generative tools are flooding the feed with polished, high-volume content that looks convincing but says very little. At the same time, most brands are still steering with instruments built for a text internet. That creates a widening reality gap. You are optimizing for what your tools […]

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Unilever adjusts marketing to respond faster to consumer trends

Muhammad Zulhusni — Wed, 25 Mar 2026 10:00:00 +0000

Chief growth and marketing officer at Unilever, Esi Eggleston Bracey, has said the company’s “Desire at Scale” strategy is designed to help brands connect with people “authentically and at speed to drive sales.” She described the company’s model as one that links culture, community, and commerce more closely than before. The strategy points to an […]

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Australia moves to restrict social media access for children

Muhammad Zulhusni — Wed, 05 Nov 2025 07:00:00 +0000

Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing them in the same group as Snapchat, TikTok, YouTube, […]

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Silence isn’t safe: Why brands need transparency to build trust

Muhammad Zulhusni — Thu, 18 Sep 2025 11:40:11 +0000

When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but […]

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Reddit bets on AI and search as ad revenue grows and shares climb

Muhammad Zulhusni — Fri, 01 Aug 2025 11:51:02 +0000

Reddit thinks it has what it takes to become more than a social platform – it wants to be a place people go to search for answers. The company says its forums offer something that’s hard to find elsewhere: real conversations from real people. As reported by Business Insider, Reddit said in its second-quarter report […]

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8 reasons to add social listening to your marketing stack

DMWF — Fri, 20 Jun 2025 10:39:50 +0000

Use AI-powered insights to protect your brand reputation, outsmart competitors, and craft a data-driven social media strategy that converts With billions of active users worldwide, social media is a treasure trove of insights into what your audience is thinking and feeling. But your organisation needs a fast and easy way to get those insights, make […]

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Reddit Community Intelligence turns user posts into marketing gold

Dashveenjit Kaur — Wed, 18 Jun 2025 08:22:44 +0000

Reddit Community Intelligence represents the platform’s most ambitious attempt yet to transform casual user conversations into sophisticated marketing tools. Announced at Cannes Lions 2025, the system promises to mine Reddit’s repository of human discussions for brand insights. But what does this mean for everyday users and the company’s future? Breaking down the Reddit Community Intelligence […]

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TikTok pushes AI ads that look just like real creators

Muhammad Zulhusni — Tue, 17 Jun 2025 08:51:17 +0000

Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has grown quickly, and platforms are now looking for ways to make it even faster – without relying on real people. TikTok is expanding its […]

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The Goat Agency’s 2025 Report on male influence

DMWF — Fri, 13 Jun 2025 15:11:06 +0000

Earlier this year, Netflix’s Adolescence sparked a national conversation around social media, the “manosphere”, and its impact on boys and young men. How are young men represented? Where do they become “influenced”? And are they being influenced in positive or negative ways? Award-winning, global influencer marketing agency, The Goat Agency, decided to investigate some of […]

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Meta and TikTok slams Digital Services Act fees as ‘absurd’ and ‘discriminatory’

Dashveenjit Kaur — Thu, 12 Jun 2025 09:04:11 +0000

The battle over Europe’s digital regulation has intensified as major tech platforms challenge the Digital Services Act fees imposed by the European Union. On Wednesday, Meta Platforms and ByteDance-owned TikTok brought their cases before the General Court of the EU, arguing that the supervisory fees are disproportionate and based on fundamentally flawed calculations. The core […]

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