Emerging Platforms News - Marketing Tech News https://www.marketingtechnews.net/categories/social-community-marketing/emerging-platforms/ Digital Marketing News: customer experience, social, mobile marketing Thu, 12 Feb 2026 10:00:00 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Emerging Platforms News - Marketing Tech News https://www.marketingtechnews.net/categories/social-community-marketing/emerging-platforms/ 32 32 AI search is changing brand visibility — EZY.ai shows how https://www.marketingtechnews.net/news/ai-search-is-changing-brand-visibility-ezy-ai-shows-how/ Thu, 12 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115430 A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions instead of browsing search results. They get summaries, comparisons, and brand mentions in a single response, often without clicking through to a website. […]

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]]> Reddit and AI search are reshaping how brands get found https://www.marketingtechnews.net/news/reddit-and-ai-search-are-reshaping-how-brands-get-found/ Tue, 10 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115418 Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider – show how niche platforms and search behaviour shaped by artificial intelligence are becoming more central to some brand […]

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]]> New DBS–Ant International plans for cross-border payments https://www.marketingtechnews.net/news/new-dbs-ant-international-plans-for-cross-border-payments/ Thu, 13 Nov 2025 06:00:00 +0000 https://www.marketingtechnews.net/?p=115124 Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of these problems, focusing on ways to make payments more connected […]

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]]> Provus AI – an agentic AI for services quoting https://www.marketingtechnews.net/news/provus-ai-an-agentic-ai-for-services-quoting/ Thu, 30 Oct 2025 15:44:21 +0000 https://www.marketingtechnews.net/?p=115065 Provus Inc, an AI-powered services estimation, pricing, and quoting solutions provider, has revealed its first-of-a-kind agentic AI platform, Provus AI, designed specifically for services quoting. The platform has been purpose-built to automate, optimise, and accelerate the revenue lifecycle for services-based engagements, providing services organisations with the means to improve win rates, safeguard margins, and increase […]

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]]> The future of community-driven marketing: What to expect from DMWF North America’s expert panel https://www.marketingtechnews.net/news/the-future-of-community-driven-marketing/ Thu, 31 Jul 2025 10:48:03 +0000 https://www.marketingtechnews.net/?p=111406 As the digital marketing landscape evolves at breakneck speed, one powerful truth remains: the brands that thrive tomorrow will be the ones that build connected communities today. This October, DMWF North America — returning to Marriott Marquis, Times Square, NYC on October 13–14, 2025 — will host a timely and essential session as part of […]

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]]> Google launches Web Guide: A bet on AI-curated results https://www.marketingtechnews.net/news/google-search-ai-web-guide-marketing-impact/ Mon, 28 Jul 2025 09:24:40 +0000 https://www.marketingtechnews.net/?p=111392 For over two decades, Google has served search results in essentially the same format: a ranked list of blue links that users scroll through to find relevant information. Now, Google’s AI search is challenging that fundamental approach with Web Guide, an experimental feature that doesn’t just find information – it thinks about how to organise […]

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]]> Trending is out—YouTube is now all about your interests https://www.marketingtechnews.net/news/trending-is-out-youtube-is-now-all-about-your-interests/ Fri, 25 Jul 2025 07:19:37 +0000 https://www.marketingtechnews.net/?p=111387 YouTube has phased out its Trending and Trending Now pages, ending a feature that once showcased what was popular on the platform. The change took effect in July 2025 and changes how people discover videos on YouTube. Rather than promoting a single list of top content, the platform is leaning into AI-driven recommendations and genre-specific […]

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]]> Marketing methods respond to cookie and AI changes https://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/ Wed, 16 Jul 2025 14:57:46 +0000 https://www.marketingtechnews.net/?p=111371 Digital marketing methods are adapting alongside emerging and developing technologies, according to Mediaocean’s H2 Market Report for 2025, with methods and tech considered experimental earlier this year becoming established strings to marketers’ bows. The survey is based on the responses of over 500 marketing professionals the company contacted, and is the eighth publication from Mediaocean […]

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]]> What brands get wrong about influencer sourcing https://www.marketingtechnews.net/news/what-brands-get-wrong-about-influencer-sourcing/ Fri, 23 May 2025 11:00:20 +0000 https://www.marketingtechnews.net/?p=111206 We’ve all seen sponsored videos where an influencer completely changes their tone to promote a product they would never use. They seem more like a paid actor than a content creator.  Forced influencer partnerships usually lead to underwhelming results—and often do more harm for your brand than good.  Marketers need to align their influencer sourcing […]

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]]> The LinkedIn ecosystem in 2025: Data from Metricool’s industry report https://www.marketingtechnews.net/news/the-linkedin-ecosystem-in-2025-data-from-metricools-industry-report/ Tue, 13 May 2025 13:20:06 +0000 https://www.marketingtechnews.net/?p=111158 LinkedIn has transformed from a traditional professional networking site into a vibrant, content-driven platform, as highlighted in Metricool’s 2025 LinkedIn Study. Analyzing over 577,000 posts from nearly 48,000 pages, the study reveals significant shifts in the platform regarding video content and how brands can tap into underutilized formats to drive engagement. To facilitate the comparison […]

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