Martech Stack & Ops News - Marketing Tech News

Agentic AI in marketing workflows gains traction among companies

Muhammad Zulhusni — Thu, 23 Apr 2026 09:00:00 +0000

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to discover and purchase products, while expectations for personalisation and response times continue to tighten. Generative AI tools are already being used for tasks like copywriting and image creation. […]

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Email ROI claims meet a more complicated reality

Marketing Tech News — Tue, 21 Apr 2026 10:31:00 +0000

Email marketing still carries one of the strongest reputations in digital marketing, with some commentators claiming it provides a 40x return on the investment placed into the tool cost and labour required. Survey statistics from Mailgun broadly agrees with those figures, but states that such margins, while achievable, are only realised in certain cases and […]

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Unilever adjusts marketing to respond faster to consumer trends

Muhammad Zulhusni — Wed, 25 Mar 2026 10:00:00 +0000

Chief growth and marketing officer at Unilever, Esi Eggleston Bracey, has said the company’s “Desire at Scale” strategy is designed to help brands connect with people “authentically and at speed to drive sales.” She described the company’s model as one that links culture, community, and commerce more closely than before. The strategy points to an […]

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Nestlé’s AI push brings new marketing tools into daily workflows

Muhammad Zulhusni — Thu, 26 Feb 2026 10:00:00 +0000

Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence. Over the past year, Nestlé has taken steps to prepare its global teams to use AI in routine, revenue-related tasks and creative production. […]

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Visa expands into small business tools beyond payments

Muhammad Zulhusni — Fri, 06 Feb 2026 10:00:00 +0000

Payment providers are positioning themselves closer to how businesses manage daily operations. Financing access, customer insight, and workflow visibility are built into payment ecosystems, reflecting a broader push toward integrated merchant support. Visa’s new platform is part of the change, bringing funding options, spending data, and operational tools in a shared environment designed for small […]

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Using AI for email content: What marketing leaders should know

joe@techforge.pub — Wed, 21 Jan 2026 13:13:00 +0000

AI tools are becoming a common sight in email marketing activities, but their effectiveness depends on how well the technology is integrated into existing systems and changing processes inside the marketing function. The approach that gets meaningful results focuses on governance, data quality, and measurement. Regardless of the details of any implementation of AI in […]

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Why AI agents are moving into enterprise marketing operations

Muhammad Zulhusni — Wed, 17 Dec 2025 11:00:00 +0000

AI agents are starting to reshape how enterprise marketing teams operate, shifting the technology away from creative support tools and toward operational infrastructure. Across large organisations, marketing leaders are under pressure to manage complexity, control costs, and shorten production cycles as campaigns run continuously in more channels. A recent funding round for adtech startup Fluency […]

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Email signature do’s & don’ts: from chaos to consistency and performance in every send

Amandine Fernandez — Mon, 17 Nov 2025 09:43:02 +0000

Author: Amandine Fernandez, CMO Letsignit Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility. The average office worker sends around 32 emails a day. In a company of 300 people, that’s nearly 200,000 emails every month, each one a touchpoint that can either reinforce or weaken […]

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What enterprises can learn from NTT’s approach to customer insight

Muhammad Zulhusni — Thu, 13 Nov 2025 10:00:00 +0000

Enterprises are facing more pressure to gain clear customer insight as people move between apps, websites, and stores. Old-style segmentation doesn’t help much anymore. For CIOs and CMOs trying to tailor services at scale, using models that read intent from behaviour is becoming a practical way forward. NTT and NTT DOCOMO recently developed a Large […]

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CMOs turn to AI to solve infinite puzzle

Marketing Tech News — Wed, 05 Nov 2025 09:43:00 +0000

A survey by a UK public relations company shows despite the majority of CMOs using or trialling AI tools, half worry about data quality and integrity. A third of those surveyed worried about the potential for AI to dilute ‘the human touch’ according to a press release from the company. Yet the survey identified benefits […]

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