CRM & CDPs News - Marketing Tech News https://www.marketingtechnews.net/categories/martech-stack-ops/crm-cdps/ Digital Marketing News: customer experience, social, mobile marketing Thu, 23 Apr 2026 08:39:06 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png CRM & CDPs News - Marketing Tech News https://www.marketingtechnews.net/categories/martech-stack-ops/crm-cdps/ 32 32 Agentic AI in marketing workflows gains traction among companies https://www.marketingtechnews.net/news/agentic-ai-marketing-workflows/ Thu, 23 Apr 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118017 Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to discover and purchase products, while expectations for personalisation and response times continue to tighten. Generative AI tools are already being used for tasks like copywriting and image creation. […]

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]]> What enterprises can learn from NTT’s approach to customer insight https://www.marketingtechnews.net/news/what-enterprises-can-learn-from-ntt-customer-insight-approach/ Thu, 13 Nov 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=115120 Enterprises are facing more pressure to gain clear customer insight as people move between apps, websites, and stores. Old-style segmentation doesn’t help much anymore. For CIOs and CMOs trying to tailor services at scale, using models that read intent from behaviour is becoming a practical way forward. NTT and NTT DOCOMO recently developed a Large […]

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]]> Slack places limits on data use by unofficial helper apps https://www.marketingtechnews.net/news/salesforce-slack-limit-on-api-calls-affecting-third-party-marketing-applications/ Thu, 12 Jun 2025 13:28:52 +0000 https://www.marketingtechnews.net/?p=111242 What seemed like some minor changes to the Terms and Conditions for Slack users may have serious repercussions for marketers Made late last month, the Slack API (application programming interface) changes will prevent third-party applications from bulk accessing or storing chat data from the platform. Commentators cite the company’s wish to restrict the use of […]

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]]> Stop being fine – start being fascinating in 1:1 https://www.marketingtechnews.net/news/title-stop-being-fine-start-being-fascinating-in-11/ Fri, 23 May 2025 10:47:40 +0000 https://www.marketingtechnews.net/?p=111200 Join Armadillo CRM on 24th June at the Digital Marketing World Forum, where we’ll be taking to the Customer Experience, Email, and Automation stage at 2pm – then sharing our secrets at Stand 174, located (very conveniently) opposite the bar. We’ll be diving into a conversation about the sleeping dragon that is CRM – a […]

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]]> Chanuttita Chitmanasak, Michelin: Optimising data, AI and omnichannel for seamless customer experience https://www.marketingtechnews.net/news/optimising-data-ai-and-omnichannel-for-seamless-customer-experience/ Fri, 07 Feb 2025 12:19:35 +0000 https://www.marketingtechnews.net/?p=110698 Chanuttita Chitmanasak, regional CRM & marketing automation lead – East Asia & Australia at Michelin, shares insights into how businesses can optimise their CRM strategies, navigate omnichannel challenges and integrate AI for enhanced customer engagement. The role of data in refining CRM strategies According to Chitmanasak, data is the foundation of any successful CRM strategy. […]

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]]> Choose the right customer data platform (CDP) for your business: Why AEP stands out https://www.marketingtechnews.net/news/choose-the-right-customer-data-platform-cdp-for-your-business-why-aep-stands-out/ Fri, 09 Aug 2024 08:40:18 +0000 https://www.marketingtechnews.net/?p=109938 How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me take on your burden.” They offer a unified view of customer data, a complete customer experience, and relatively low acquisition costs. According to […]

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]]> Lack of customer data is major obstacle in reaping rewards of AI https://www.marketingtechnews.net/news/lack-of-customer-data-is-major-obstacle-in-reaping-rewards-of-ai/ Wed, 10 Apr 2024 09:17:40 +0000 https://www.marketingtechnews.net/?p=109516 Research from customer engagement platform Twilio has found that businesses are making good progress on implementing artificial intelligence (AI) to help power customer interactions, but are finding both a lack of customer data, as well as transparency in how they’re using that data, to be significant challenges. Twilio’s fifth annual State of Customer Engagement Report […]

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]]> Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over […]

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]]> Two thirds of SMEs have no marketing plan https://www.marketingtechnews.net/news/two-thirds-of-smes-have-no-marketing-plan/ Wed, 31 Jan 2024 11:00:16 +0000 https://www.marketingtechnews.net/?p=109391 After a long period of economic stagnation, a study of almost 2,000 decision-makers has found that 67% of businesses have no marketing action plan, and more than half don’t even have a business plan.  The Marketing Maturity Report, by The Marketing Centre, asked people from hundreds of small and medium-sized businesses across the UK to […]

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]]> itsu picks TMW Unlimited as new CRM agency https://www.marketingtechnews.net/news/itsu-picks-tmw-unlimited-as-new-crm-agency/ Thu, 16 Nov 2023 08:46:25 +0000 https://www.marketingtechnews.net/?p=109250 itsu has appointed TMW Unlimited, part of UNLIMITED, as its new CRM partner – the first time the brand has appointed an external CRM creative agency. The company, which sells Asian-inspired, healthy food, recently reported record monthly revenues, 73% growth in year-on-year restaurant sales and a record number of restaurant openings. TMW Unlimited will begin […]

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