Email Marketing News - Marketing Tech News https://www.marketingtechnews.net/categories/martech-stack-ops/email-marketing-martech-stack-ops/ Digital Marketing News: customer experience, social, mobile marketing Tue, 21 Apr 2026 10:46:54 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Email Marketing News - Marketing Tech News https://www.marketingtechnews.net/categories/martech-stack-ops/email-marketing-martech-stack-ops/ 32 32 Email ROI claims meet a more complicated reality https://www.marketingtechnews.net/news/email-roi-claims-meet-a-more-complicated-reality/ Tue, 21 Apr 2026 10:31:00 +0000 https://www.marketingtechnews.net/?p=118011 Email marketing still carries one of the strongest reputations in digital marketing, with some commentators claiming it provides a 40x return on the investment placed into the tool cost and labour required. Survey statistics from Mailgun broadly agrees with those figures, but states that such margins, while achievable, are only realised in certain cases and […]

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]]> Using AI for email content: What marketing leaders should know https://www.marketingtechnews.net/news/ai-email-marketing-best-practice-and-advice/ Wed, 21 Jan 2026 13:13:00 +0000 https://www.marketingtechnews.net/?p=115372 AI tools are becoming a common sight in email marketing activities, but their effectiveness depends on how well the technology is integrated into existing systems and changing processes inside the marketing function. The approach that gets meaningful results focuses on governance, data quality, and measurement. Regardless of the details of any implementation of AI in […]

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]]> Email signature do’s & don’ts: from chaos to consistency and performance in every send https://www.marketingtechnews.net/news/email-signature-dos-donts-from-chaos-to-consistency-and-performance-in-every-send/ Mon, 17 Nov 2025 09:43:02 +0000 https://www.marketingtechnews.net/?p=115133 Author: Amandine Fernandez, CMO Letsignit Every day, thousands of emails leave your organisation, each one carrying your brand, your tone, and your credibility. The average office worker sends around 32 emails a day. In a company of 300 people, that’s nearly 200,000 emails every month, each one a touchpoint that can either reinforce or weaken […]

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]]> 5 marketing growth tips for small to mid-market brands  https://www.marketingtechnews.net/news/5-marketing-growth-tips-for-small-to-mid-market-brands/ Mon, 10 Feb 2025 06:14:00 +0000 https://www.marketingtechnews.net/?p=110691 To smaller businesses, big brands can feel like they have existed since the dawn of time.  They often have deep banks of knowledge–and deep pockets to match. But life as a marketer at a small or mid-market business (SMB) is a different story. There is a lot to learn from brand behemoths. But these businesses […]

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]]> Cross-channel marketing strategies boost conversion rates by up to 31% https://www.marketingtechnews.net/news/cross-channel-marketing-strategies-boost-conversion-rates-by-up-to-31/ Fri, 16 Aug 2024 10:12:00 +0000 https://www.marketingtechnews.net/?p=109948 Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, which has released a market research report on ‘Unraveling the Cross-Channel Marketing Strategy‘. The study underscores the importance of understanding local and industry-specific nuances to optimise cross-channel strategies as […]

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]]> Swedish AI startup Hypertype bags €600k to supercharge customer support https://www.marketingtechnews.net/news/swedish-ai-startup-hypertype-bags-e600k-to-supercharge-customer-support/ Mon, 08 Jul 2024 12:18:24 +0000 https://www.marketingtechnews.net/?p=109834 Hypertype, a female-founded customer communication automation startup, has successfully raised €600,000 (£506,500) in a recent fundraising round, further boosting Sweden’s growing AI landscape. The investment, spearheaded by Butterfly Ventures and Bust, indicates increasing faith in AI-powered solutions for improving customer care and sales processes. Established in 2021 by Teenie Fung and Beatrice Baltscheffsky, Hypertype has quickly […]

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]]> Will AI be your next marketing assistant? https://www.marketingtechnews.net/news/will-ai-be-your-next-marketing-assistant/ Mon, 29 Apr 2024 06:18:00 +0000 https://www.marketingtechnews.net/?p=109604 In the ever-evolving marketing landscape, one technology emerges as the potential linchpin – Gen AI. Revered for helping businesses move further, faster and more efficiently, does it also hold the key to a new way of creative campaigns? I recently discussed this topic and more with Rio Longacre, MD at Slalom, and Jon Williams, global […]

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]]> 80% of global smishing attacks targeted EU citizens https://www.marketingtechnews.net/news/80-of-global-smishing-attacks-targeted-eu-citizens/ Mon, 15 Apr 2024 05:54:00 +0000 https://www.marketingtechnews.net/?p=109507 New data from international connectivity enabler BICS has revealed it blocked 507 million fraudulent spam calls and robocalls across its network in 2023 – up 28% from the 395 million calls blocked in 2022. In total, BICS saved its customers 87 million EUR in estimated costs of wholesale fraud exposure The figures reveal an alarming […]

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]]> Lack of customer data is major obstacle in reaping rewards of AI https://www.marketingtechnews.net/news/lack-of-customer-data-is-major-obstacle-in-reaping-rewards-of-ai/ Wed, 10 Apr 2024 09:17:40 +0000 https://www.marketingtechnews.net/?p=109516 Research from customer engagement platform Twilio has found that businesses are making good progress on implementing artificial intelligence (AI) to help power customer interactions, but are finding both a lack of customer data, as well as transparency in how they’re using that data, to be significant challenges. Twilio’s fifth annual State of Customer Engagement Report […]

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]]> Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over […]

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