Martech ROI & Budgets News - Marketing Tech News https://www.marketingtechnews.net/categories/martech-stack-ops/martech-roi-budgets/ Digital Marketing News: customer experience, social, mobile marketing Thu, 26 Feb 2026 08:46:57 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Martech ROI & Budgets News - Marketing Tech News https://www.marketingtechnews.net/categories/martech-stack-ops/martech-roi-budgets/ 32 32 Nestlé’s AI push brings new marketing tools into daily workflows https://www.marketingtechnews.net/news/nestles-ai-push-brings-new-marketing-tools-into-daily-workflows/ Thu, 26 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=117749 Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to support artificial intelligence. Over the past year, Nestlé has taken steps to prepare its global teams to use AI in routine, revenue-related tasks and creative production. […]

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]]> Visa expands into small business tools beyond payments https://www.marketingtechnews.net/news/visa-expands-into-small-business-tools-beyond-payments/ Fri, 06 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115407 Payment providers are positioning themselves closer to how businesses manage daily operations. Financing access, customer insight, and workflow visibility are built into payment ecosystems, reflecting a broader push toward integrated merchant support. Visa’s new platform is part of the change, bringing funding options, spending data, and operational tools in a shared environment designed for small […]

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]]> Why AI agents are moving into enterprise marketing operations https://www.marketingtechnews.net/news/why-ai-agents-are-moving-into-enterprise-marketing-operations/ Wed, 17 Dec 2025 11:00:00 +0000 https://www.marketingtechnews.net/?p=115323 AI agents are starting to reshape how enterprise marketing teams operate, shifting the technology away from creative support tools and toward operational infrastructure. Across large organisations, marketing leaders are under pressure to manage complexity, control costs, and shorten production cycles as campaigns run continuously in more channels. A recent funding round for adtech startup Fluency […]

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]]> CMOs turn to AI to solve infinite puzzle https://www.marketingtechnews.net/news/cmos-turn-to-ai-to-solve-infinite-puzzle/ Wed, 05 Nov 2025 09:43:00 +0000 https://www.marketingtechnews.net/?p=115082 A survey by a UK public relations company shows despite the majority of CMOs using or trialling AI tools, half worry about data quality and integrity. A third of those surveyed worried about the potential for AI to dilute ‘the human touch’ according to a press release from the company. Yet the survey identified benefits […]

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]]> Can retailers compete with Amazon in the ad business? https://www.marketingtechnews.net/news/can-retailers-compete-with-amazon-in-the-ad-business/ Thu, 31 Jul 2025 09:12:06 +0000 https://www.marketingtechnews.net/?p=111400 According to a report by TechRadar, Retail Media Networks (RMNs) have become one of the fastest-growing channels in digital advertising. RMNs are ad platforms owned by retailers, and they play a role in how brands connect with shoppers during their buying journeys. RMNs offer an alternative to traditional media. While TV and mainstream digital platforms […]

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]]> Google brings AI updates to Search and YouTube in Southeast Asia https://www.marketingtechnews.net/news/google-brings-ai-updates-to-search-and-youtube-in-southeast-asia/ Fri, 11 Jul 2025 06:00:00 +0000 https://www.marketingtechnews.net/?p=111366 At the Google Marketing Live event in Singapore, Google announced new updates to its AI tools across Search and YouTube. The updates are intended to help marketers keep up with changes in how people find and interact with content online, particularly as more users turn to voice, video, and visual search instead of typing. Search […]

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]]> Top digital marketing trends to watch in 2025 https://www.marketingtechnews.net/news/top-digital-marketing-trends-to-watch-in-2025/ Fri, 20 Jun 2025 10:43:13 +0000 https://www.marketingtechnews.net/?p=111290 As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key trends poised to shape the industry. 1. Unexpected Brand Collaborations Brands are increasingly forming unconventional partnerships that captivate audiences and expand reach. Examples include CeraVe teaming up with Michael Cera and […]

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]]> The rise of AI in marketing automation: How technology is redefining engagement https://www.marketingtechnews.net/news/the-rise-of-ai-in-marketing-automation-how-technology-is-redefining-engagement/ Thu, 13 Mar 2025 16:48:01 +0000 https://www.marketingtechnews.net/?p=110963 With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial Intelligence (AI). This has been an absolute game-changer for marketing automation, revolutionising the way brands communicate with audiences. It’s no longer science fiction. From chatbots and predictive […]

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]]> AI, advertising and authenticity: The battle over social media bots https://www.marketingtechnews.net/news/ai-advertising-and-authenticity-the-battle-over-social-media-bots/ Fri, 07 Mar 2025 10:26:56 +0000 https://www.marketingtechnews.net/?p=110917 Meta rang in the new year with controversy. After the company’s generative AI plans for 2025 were made public, keen-eyed users dug out old bot personas that have existed on the platform since 2023, highlighting errors in chats with real users, hallucinations, and issues with cultural appropriation.  Although Meta has since deleted all bot personas […]

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]]> The shift from ads to influence: What marketers need to know after DMWF Asia day 2 https://www.marketingtechnews.net/news/the-shift-from-ads-to-influence-what-marketers-need-to-know-after-dmwf-day-2/ Thu, 27 Feb 2025 21:50:32 +0000 https://www.marketingtechnews.net/?p=110885 Day 2 of DMWF Asia sparked some interesting discussions on how brands adapt to revolutionary changes in the digital marketing landscape. From influencer collaborations to data-driven decision-making, the conversations highlighted how businesses are navigating changing social media algorithms, leveraging AI and building authentic connections with their audiences. Key takeaways from today’s sessions and discussions shed […]

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