Ethics & Future Practice News - Marketing Tech News https://www.marketingtechnews.net/categories/ethics-future-practice/ Digital Marketing News: customer experience, social, mobile marketing Wed, 20 May 2026 02:29:30 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Ethics & Future Practice News - Marketing Tech News https://www.marketingtechnews.net/categories/ethics-future-practice/ 32 32 Google expands AI Search, shopping, and content verification tools https://www.marketingtechnews.net/news/google-ai-search-shopping-content-verification/ Wed, 20 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118116 Google has announced new AI features across Search, shopping, payments, and content verification, covering consumer products and Google Cloud. The updates, announced at Google I/O 2026, cover Search, Gemini, YouTube, Gmail, Chrome, Pixel, Google Wallet, and Google Cloud. They include changes to product discovery, checkout, task management, and media verification. Google updates AI Mode in […]

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]]> Yahoo uses Scout AI campaign to focus on trust in AI search https://www.marketingtechnews.net/news/yahoo-scout-ai-campaign-trust-ai-search/ Thu, 07 May 2026 09:00:00 +0000 https://www.marketingtechnews.net/?p=118068 Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI search tools compete for user attention. Scout was launched in beta in January and is one of Yahoo’s main product priorities this year, according to Chief Marketing Officer Josh Line. The company is using the […]

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]]> Malware on LinkedIn: advice for employers and jobseekers https://www.marketingtechnews.net/news/malware-on-linkedin-advice-for-employers-and-jobseekers/ Wed, 01 Apr 2026 11:34:00 +0000 https://www.marketingtechnews.net/?p=117916 A PXA Stealer campaign that works through LinkedIn interactions has been found to be active, targeting jobseekers in the US, Sweden, Bangladesh, India, and the Netherlands. LinkedIn is popular among recruiters, and for jobseekers, its ease of use and semi-automatic application options make it an attractive place to look for work. Features like CV/resumé storage […]

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]]> Reddit and AI search are reshaping how brands get found https://www.marketingtechnews.net/news/reddit-and-ai-search-are-reshaping-how-brands-get-found/ Tue, 10 Feb 2026 10:00:00 +0000 https://www.marketingtechnews.net/?p=115418 Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist and another for an AI-SEO strategy provider – show how niche platforms and search behaviour shaped by artificial intelligence are becoming more central to some brand […]

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]]> Why traffic numbers look different in the age of AI search https://www.marketingtechnews.net/news/why-traffic-numbers-look-different-in-the-age-of-ai-search/ Wed, 04 Feb 2026 11:00:00 +0000 https://www.marketingtechnews.net/?p=115403 For years, clicks were treated as proof that marketing worked. If traffic went up, the message must have landed. If clicks fell, something was wrong. That logic is starting to break down as AI-powered search changes how people discover brands. AI-powered search tools, chat assistants, and summaries now answer many questions before a user ever […]

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]]> New DBS–Ant International plans for cross-border payments https://www.marketingtechnews.net/news/new-dbs-ant-international-plans-for-cross-border-payments/ Thu, 13 Nov 2025 06:00:00 +0000 https://www.marketingtechnews.net/?p=115124 Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of these problems, focusing on ways to make payments more connected […]

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]]> Australia moves to restrict social media access for children https://www.marketingtechnews.net/news/australia-moves-to-restrict-social-media-access-for-children/ Wed, 05 Nov 2025 07:00:00 +0000 https://www.marketingtechnews.net/?p=115076 Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing them in the same group as Snapchat, TikTok, YouTube, […]

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]]> The implications of China’s new influencer law for marketing accountability https://www.marketingtechnews.net/news/the-implications-of-chinas-new-influencer-law-for-marketing-accountability/ Thu, 30 Oct 2025 12:37:00 +0000 https://www.marketingtechnews.net/?p=115060 China’s new influencer regulation came into effect on 25 October and is an most assertive attempt to enforce expertise and empirical knowledge in digital content. The rule requires creators discussing regulated topics like finance, law, medicine, and education to hold recognised qualifications before they can publish online. For marketing leaders, it’s a compliance story, but […]

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]]> What the TikTok sale means for US digital engagement https://www.marketingtechnews.net/news/what-the-tiktok-sale-means-for-us-digital-engagement/ Wed, 22 Oct 2025 11:33:17 +0000 https://www.marketingtechnews.net/?p=115020 It looks as if ByteDance is finally divesting its US TikTok operations under political pressure. A $14 billion deal led by Oracle and investors raises a bigger question than ownership: Who will control the algorithmic intelligence that powers the platform’s unique engagement engine? In some respects, the headline event is a technology story. Yet for […]

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]]> Google Cloud introduces AP2 to secure AI-driven payments https://www.marketingtechnews.net/news/google-cloud-introduces-ap2-to-secure-ai-driven-payments/ Thu, 25 Sep 2025 10:00:00 +0000 https://www.marketingtechnews.net/?p=114936 Google is working with more than 60 partners to shape the future of AI payments. Its cloud division has introduced the Agent Payments Protocol (AP2), a shared framework designed to make agent-led transactions safer and easier across platforms. AP2 extends earlier efforts such as the Agent2Agent (A2A) and Model Context Protocol (MCP). Working alongside existing […]

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