Marketing Ethics News - Marketing Tech News https://www.marketingtechnews.net/categories/ethics-future-practice/marketing-ethics/ Digital Marketing News: customer experience, social, mobile marketing Wed, 01 Apr 2026 11:44:18 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0 https://www.marketingtechnews.net/wp-content/uploads/2020/09/marketing-icon-60x60.png Marketing Ethics News - Marketing Tech News https://www.marketingtechnews.net/categories/ethics-future-practice/marketing-ethics/ 32 32 Malware on LinkedIn: advice for employers and jobseekers https://www.marketingtechnews.net/news/malware-on-linkedin-advice-for-employers-and-jobseekers/ Wed, 01 Apr 2026 11:34:00 +0000 https://www.marketingtechnews.net/?p=117916 A PXA Stealer campaign that works through LinkedIn interactions has been found to be active, targeting jobseekers in the US, Sweden, Bangladesh, India, and the Netherlands. LinkedIn is popular among recruiters, and for jobseekers, its ease of use and semi-automatic application options make it an attractive place to look for work. Features like CV/resumé storage […]

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]]> New DBS–Ant International plans for cross-border payments https://www.marketingtechnews.net/news/new-dbs-ant-international-plans-for-cross-border-payments/ Thu, 13 Nov 2025 06:00:00 +0000 https://www.marketingtechnews.net/?p=115124 Many companies in Southeast Asia still deal with slow, costly, and messy cross-border payments. The process often involves different rules in each market, long waiting times, and a lot of manual checks. DBS and Ant International are expanding their long-running partnership to tackle some of these problems, focusing on ways to make payments more connected […]

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]]> Australia moves to restrict social media access for children https://www.marketingtechnews.net/news/australia-moves-to-restrict-social-media-access-for-children/ Wed, 05 Nov 2025 07:00:00 +0000 https://www.marketingtechnews.net/?p=115076 Australia will soon block children under 16 from using most major social media sites, and the ban now includes Reddit and the live-streaming platform Kick. As reported by ABC News, the eSafety Commission ruled that both platforms are built mainly for online social media interaction, placing them in the same group as Snapchat, TikTok, YouTube, […]

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]]> The implications of China’s new influencer law for marketing accountability https://www.marketingtechnews.net/news/the-implications-of-chinas-new-influencer-law-for-marketing-accountability/ Thu, 30 Oct 2025 12:37:00 +0000 https://www.marketingtechnews.net/?p=115060 China’s new influencer regulation came into effect on 25 October and is an most assertive attempt to enforce expertise and empirical knowledge in digital content. The rule requires creators discussing regulated topics like finance, law, medicine, and education to hold recognised qualifications before they can publish online. For marketing leaders, it’s a compliance story, but […]

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]]> Silence isn’t safe: Why brands need transparency to build trust https://www.marketingtechnews.net/news/silence-isnt-safe-why-brands-need-transparency-to-build-trust/ Thu, 18 Sep 2025 11:40:11 +0000 https://www.marketingtechnews.net/?p=114926 When footage of Astronomer’s CEO and chief people officer at a Coldplay concert went viral last summer, it quickly spiralled from a lighthearted clip into a reputational crisis. In hours, global headlines framed the incident as a test of leadership and accountability. Astronomer’s communications team eventually defused the situation with a quick, transparent response, but […]

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]]> Shein fined in Italy over misleading sustainability claims https://www.marketingtechnews.net/news/shein-fined-in-italy-over-misleading-sustainability-claims/ Fri, 08 Aug 2025 08:42:27 +0000 https://www.marketingtechnews.net/?p=114777 Italian regulators have fined Shein €1 million (£870,000) for making unclear and misleading environmental claims about its clothing. This marks the second time in two months that European authorities have taken action against the Chinese fast-fashion company. Italy’s competition agency, AGCM, said messages about sustainability and social responsibility on Shein’s website were sometimes vague and […]

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]]> Marketing methods respond to cookie and AI changes https://www.marketingtechnews.net/news/marketing-methods-respond-to-technology-changes-with-privacy-ai-and-search-under-scrutiny/ Wed, 16 Jul 2025 14:57:46 +0000 https://www.marketingtechnews.net/?p=111371 Digital marketing methods are adapting alongside emerging and developing technologies, according to Mediaocean’s H2 Market Report for 2025, with methods and tech considered experimental earlier this year becoming established strings to marketers’ bows. The survey is based on the responses of over 500 marketing professionals the company contacted, and is the eighth publication from Mediaocean […]

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]]> Is AI the new marketing snake-oil? https://www.marketingtechnews.net/news/is-ai-the-new-marketing-snake-oil-software-claims/ Mon, 30 Jun 2025 14:02:26 +0000 https://www.marketingtechnews.net/?p=111319 Labelling products with AI is common at present, with many technology industry observers scratching their heads to find a platform, service, or piece of software that doesn’t use AI, machine learning or one of the other, often ill-defined variants like ‘deep’ or ‘cognitive AI’. A possible reason for so many instances of AI being applied […]

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]]> Strategic marketing and a new hire fuel Solana’s comeback https://www.marketingtechnews.net/news/strategic-marketing-and-a-new-hire-fuel-solanas-comeback/ Mon, 30 Jun 2025 10:43:32 +0000 https://www.marketingtechnews.net/?p=111316 Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s comeback stands out in a cryptocurrency scene plagued by projects that never quite live up to their hype. What seemed like […]

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]]> What marketing can learn from the cryptocurrency exchange sector https://www.marketingtechnews.net/news/what-marketing-can-learn-from-the-cryptocurrency-exchange-sector/ Mon, 19 May 2025 09:09:23 +0000 https://www.marketingtechnews.net/?p=111188 As the cryptocurrency market continues to grow, the way cryptocurrency exchanges advertise themselves is facing significant challenges. With stringent regulations and a lack of user trust, cryptocurrency platforms must navigate a complex landscape to effectively reach their audience. But what can marketers learn from an industry that constantly faces scrutiny and market volatility? For marketing […]

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